What if the only true gain from new architecture is that they are able to make an Intel HEDT competitor (R7) in a consumer segment?
Allocating majority of R&D costs to R7 would totally change the margins.
AMD is clearly fighting to save the situation - the release schedule being the most obvious thing. But will it be enough?
R7 is not a hedt competitor IMO, just happens to compete with Intel current hedt range. If the am44 rumours are true then that will be AMDs Hedt platform. ( and has all the high end desktop features you would expect)
Regarding research and development costs it appears that AMD have gone with the scalability option. They designed the CCX in my opinion with enterprise in mind and put out a desktop part based on that system.
From the looks of things so far the whole design scales.
So basics we have Ryzen 3-5 and 7, all dual CCX designs even for the 4 core parts. The reason AMD have done this is because a single CCX design would not have enough pcie lanes and would in theory be capable of single channel only memory support.
Now this is where things get fun with AMD new design, let's stick 4 CCXs on one pcb.
You now have effectively double everything, including memory controller so quad channel memory enabled. (two Imcs should also help with running double sided ram)also support for double the amount of pci lanes.
Now lets stick two of those on one board.
You now have octochannel memory support, even more pcie lanes and obviously 64 cores and 128 threads by this point.
Now if they do a 4 socket board that's potentially 16 channel memory.
Purely from a potential point of view AMD have something special on their hands.
It may not be the best desktop platform all around but the design is stupidily scalable for the enterprise market so we could be looking at a turn around for Amd.
If they of course don't fuck up or get fucked over by anti competitive practices.
Both highly likely if history is anything to go by.
By the by I'm sorry if this was hard to read.
I struggle writing at the best of times let alone when I'm using a phone.