Palette was on Kickstarter in 2013. In 2015 in got mainstream enough that it was covered by most mayor photography websites and leading blogers.
When exactly does a company stop being a startup?
As for the Palette itself:
- the cable is not short by any means - this is designed primarily for notebook users,
- it's in fact well built and actually a bit bigger than people expect,
- IMO motorized sliders are almost essential for this to be really easy to use, but they are relatively expensive to make, so we'll see....
- I'd prefer this to be wireless and separable (to work with both hands). I'm not sure if you can use 2 sets at the same time (via 2 core modules).
Generally speaking, while Palette is very nice visually and pretty universal, there are better alternatives for particular needs.
Loupedeck is a lot more functional and easier to use in Adobe Lightroom (and cheaper).
There are also many solutions for audio editing (e.g.
Livid Instruments).
As a sidenote: I don't know what a motorized slider might be... One that moves up and down by itself?
Yes, one that moves and fully replicates what happens in software. This has been a standard solution in pro gear (usually audio mixers) for decades.
So if you change brightness in photo editing software, the physical slider would adjust the position automatically. If you hit "reset" or "auto" in the software, everything would setup by itself as well.
Without motors, sliders need recalibrating all the time.