The price remains speculative, but yeah, have long thought TR/epyc (same socket & hence mobo) would be surprisingly cheap, rather than dear. As in, 1.5 x an 1800 ryzen, rather than 2x or more as intel may have done.
Fundamental to the biz model, is its a ~fixed cost biz. sure there are variable costs payable to fabs etc., but the unit variable costs pale (and amd are getting pleasing yields as a bonus) beside the money irretrievably sunk in getting that first chip produced and supported.
Nor do i think ryzen price cuts are unconnected with the imminent release of epyc products. Its normal to gouge early adopters a bit when supply is short anyway. early adopters accept there is a premium & dont begrudge it. The new reality is ryzen has competition from sibling products, and must adjust its price point.
This is contrary to the popular view. TR is a consumer product, not for the cores, but for the lanes.
Hi bandwidth devices, NVMEs ssdS especially, have rather blindsided an industry with 5 year product development cycles.
Every such ssd, must have 4 pcie3 lanes (both due to the specification, and because they will soon saturate that bandwidth, and now come close to doing so). It would take 8x sata ssdS to saturate 4 lanes. multiple 16 lane gpuS have gained utility recently. The new norm for lans will be 5-10x the bandwidth of the current 1Gb/120MB lan, ...
Intel even have the nerve to sell current products with a ludicrous 16 lanes total. even the higher lane count models i distrust. - they seem to be shared via the southbridge.
Amd got a bit lucky - they just happened to be aiming for servers via their mcm/fabric, which they may as well flog to consumers as well, and all that server type grunt, serendipitously, is now very desirable on even consumer desktops, and certainly on hedtS. (FYI, TR =64 lanes & epyc 128 lanes. Ryzen x350 - 24 lanes, x370 chipset = 28 lanes).
the apu could be interesting, as it will probably forgo the need for the usual 16 lanes for cpu/gpu interconnect, by simply using the fabric rather than the system bus.
This is how their apuS have worked for many years (A10-7850k e.g.).
As others have ~said here, amdS focus should not be on profits now, but seeding the; vast, lucrative, virgin and cautious server market.
The ecosystem is ~as important as the product. W/o sales volume, developers wont do the tweaks that can make big differences to productivity.
I forget re which product, but lisa su mentioned 5000 "seeder packs" sent pre-release to industry folks. Surely this excellent investment is a serious hit to the current account books, yet alleged stock analysts pilloried AMD for losing a lousy $70m in the quarter ending a few weeks post ryzen release. They are scoundrels and/or fools.