That's the thing, I don't think AMD Ryzen's issue is IPC. People have said and even AMD has confirmed that Ryzen's IPC is about what Haswell's IPC numbers were which really isn't all that bad. The key difference is that most Intel chips today are clocked higher. And as you,
@bug have said, clock rate multiplied by IPC equals what I refer to as IPS or Instructions Per Second. The higher the IPS the faster the chip is perceived to be to the end user.
To increase the perceived performance of the chip you can do one of three things...
1. Increase IPC while keeping the clock rate the same.
2. Increase the clock rate while keeping IPC the same.
3. Increase both.
If AMD can improve upon both Ryzen's IPC
and the clock rate it will dramatically increase the perceived performance of the processor. I figure that until Ryzen is fab'ed on the 7nm process node that Global Foundries was talking about a couple of days ago higher clock rates on Ryzen won't be possible.