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It's not false at all.
They advertised their cards at 2 different price points , while the FE price tag was mostly met , the other MSRP figure was no where to be seen once AIB cards came into play.
It was a form of false advertising , they said you'll be able to buy the card at both price points but that wasn't the case. Pretty much all cards were sold at the FE price and up , regardless of the SKU. It wasn't until a few months later when you could have found a couple of cards here and there at the non-FE price.
Not only that but the markup that was put on the FE was never entirely undone by the non-FE budget AIB versions either, best case you'll find those at 30-40% higher than 'intended' by Nvidia. And that's being lucky, and carefully timing your purchase at moments of good availability, which was basically only during a few weeks shortly before and after the price drop + the 9/11GBps versions of the 1060 and 1080. Even completely disregarding the mining craze, the intended MSRP was never ever met by a single AIB version. Pascal has literally not landed on the intended MSRP ever, until the official price drop was announced.
Whatever gets said in a press release and what then happens on the marketplace are two different things. Everyone knew exactly what was going to happen and if you didn't, or if you deny this like you are, you're utterly blind.That is just plain false.
Provide some examples to show us how false it was, I'd say. The only thing I can distill from your response thus far, is that Nvidia's spin on the FE has worked very well in your case, just like I was pointing out. The fact remains that the FE blower is the bottom of the stack, and putting a premium on the bottom means everything else gets priced higher, that's plain and simple economics.
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