First paragraph in the article seems to smack of someone who has done absolutely no research into the brand - "Until very recently, their entire product portfolio just consisted of different mice, but they have grown a user base within the past few years to where Mionix felt it was apt to introduce their first keyboard."
They've also made mousepads before - the sargas and ensis. and a headset - the Nash 20.
It's true that Mionix did discontinue those products and only had mice at the time this keyboard was added, but the entire article seems written from the standpoint of Mionix as a "new" company without pedigree or history. Which is, I'm sure, a slap in the face for mionix since they were having product (Naos 5000) reviewed by Guru3d in 2010 and that article even mentions them having been around a couple years before that!
Unfair to play mionix out as a new, unheard of company like this.