ASRock Storms Into the Graphics Market with Phantom Gaming Series Graphics Cards

[Chino]

A leading global motherboard manufacturer, ASRock, is moving into the graphics card market with the Phantom Gaming range - a strong line up of AMD Radeon RX500 series cards, including the Phantom Gaming X Radeon RX580 8G, Radeon RX570 8G, the Phantom Gaming Radeon RX560 4G/2G and Radeon RX550 4G/2G. "ASRock finally expand into the graphics card field," said Mr. LL Shiu, ASRock Chief Executive Officer. "We are happy and proud to team up with AMD, our strong and reliable partner, and of course we look forward to bringing out more interesting and competitive products in future."

Cards offer advanced performance technology
ASRock Phantom Gaming series promises elegant design, flexibility for power users combined with user friendly control, and of course, outstanding performance. ASRock never compromises on product quality and performance, so these new products are packed with amazing features as well as the best components to ensure they meet everyone's expectations.


Graphics cards from this range offer features such as dual ball-bearing fans and are built around a sophisticated extra-large copper-base aluminum alloy composite heat pipe-equipped heatsink design for optimal cooling. Together, these technologies provide enhanced system performance, higher frame rates and long-term product reliability.

These new cards will be based on the Radeon RX 500 series, which features a powerful combination of exceptional game performance, high clock speeds, and AMD's refined 2nd generation "Polaris" architecture. The Radeon RX 500 series was designed specifically for system upgrades, catering to gamers who are hindered by outdated technology and aren't able to enjoy optimal experiences in modern games or the latest display technologies.

"ASRock is an industry leader with some of the world's best AMD-based motherboards being sold in the market today, and we are thrilled to team with them to help us bring incredible gaming experiences to gamers with Radeon GPUs, "said Scott Herkelman, corporate vice president and general manager, Radeon Technologies Group. "The new ASRock Phantom Gaming Series, based on the powerful Radeon RX 500 Series graphics cards, will provide gamers the best of Radeon features and performance which will include FreeSync, the ultimate technology for smooth and stutter-free gaming, Radeon Software Adrenalin Edition for seamless streaming, sharing and gameplay capture now with mobile device functionality, and Radeon graphic's highly optimized DirectX 12 and Vulkan performance."

ASRock: A new player joins the game
After long and careful preparation, ASRock has finally launched its attack on the graphic card market. ASRock is happy and proud to team up with AMD and is of course looking forward to developing even more powerful and competitive graphics products in the future.

For more information please check: https://www.asrock.com/microsite/PhantomVGA/


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[dj-electric]

Asus: Here, shills. This is what you get.

I can hear the plastic squeaking all the way from here. Yikes. This shroud design belongs to 5 gens ago, when nobody cared about a clean and homogenized design.

For those under me commenting about ASRock's support in AMD: There might be forces from Asus here. This might be what you guys get when asus does partner with NVIDIA.

Say goodbye to STRIX's signature component and cooling quality?

 

[the54thvoid]

Well done ASRock, just say no to GPP!

On a more serious note, no wait, I am being serious. As much as I own Nvidia, I already see the GPP affecting branding on MSI and Gigabyte. We may see more niche brands ally to AMD for gfx cards, which means more supply, possibly.

 

[jabbadap]

Looking forward to see these reviewed. Though they don't look like to have anything special on them. Simple Two slot design, with normal high PCB(reference design maybe?).

 

[ShurikN]

For those under me commenting about ASRock's support in AMD: They are a sub company of Asustek.

As far as I understand, they aren't any more.

 

[the54thvoid]

Asus: Here, shills. This is what you get.

I can hear the plastic squeaking all the way from here. Yikes. This shroud design belongs to 5 gens ago, when nobody cared about a clean and homogenized design.

For those under me commenting about ASRock's support in AMD: They are a sub company of Asustek. This is what you guys get when asus does partner with NVIDIA.

Say goodbye to STRIX's signature component and cooling quality.

No, from what I read it seems Asus spun off Pegatron in about 2008. ASRock is a subsidiary of Pegatron and Asustek no longer own that company.

 

[dj-electric]

Spinning off means creating a new brand by the same owners. Practically, ASRock is still owned by Asustek, AFAIK

People celebrate what is essentially the slow death of STRIX Radeon, one of the highest quality components in the industry.

 

[owen10578]

Spinning off means creating a new brand by the same owners. Practically, ASRock is still owned by Asustek, AFAIK

People celebrate what is essentially the slow death of STRIX Radeon, one of the highest quality components in the industry.

How do you even relate this to Asus joining GPP? Did you not even read what the other guy said? Asus don't own Asrock anymore.

 

[dj-electric]

How do you even relate this to Asus joining GPP? Did you not even read what the other guy said? Asus don't own Asrock anymore.

Not entirely, no.
The issue has not been clarified entirely, and there may be investors and high management who are still involved with both. The odd timing of this launch tells us that there's more beneath the surface.

 

[the54thvoid]

Spinning off means creating a new brand by the same owners. Practically, ASRock is still owned by Asustek, AFAIK

People celebrate what is essentially the slow death of STRIX Radeon, one of the highest quality components in the industry.

It was spun off and is now separate, from all of what the web says. Asus holds shares in Pegatron but it does not own it, nor is it the parent company. Asus sold 20% of it's stake in the company in 2013.

They are not linked in the way you infer. No more than Softbank runs Nvidia.

 

[Fatalfury]

no backplate even on rx 570 & rx 580...
i guess amd cards are always "sub-par" in terms of design

 

[newtekie1]

ASRock is a subsidiary of Pegatron and Asustek no longer own that company.

Asus don't own Asrock anymore.

ASUSTek still owns a very sizable chunk of Pegatron's shares. They own about 54% of the non-float shares of Pegatron.

So while they don't completely own it, they still own enough stock to control it.

 

[the54thvoid]

https://www.techpowerup.com/forums/threads/asrock-and-asus-mythbust.151469/

Been here before and I'm with @btarunr.

 

[dj-electric]

https://www.techpowerup.com/forums/threads/asrock-and-asus-mythbust.151469/

Been here before and I'm with @btarunr.

http://www.4-traders.com/PEGATRON-CORPORATION-6500975/company/

Asus has a huge decision here by share holding. My speculations didn't come out of thin air
(Also includes casetek and Kingsus btw, so basically almost the entirety of pegatron holders)

 

[T4C Fantasy]

Just so everyone knows they will be using a 560D

 

[Casecutter]

Well, if STRIX "brand name" is high-jacked by Nvidia GPP "big Whoop" it's just a name!

As to these ASRock cards if they deliver performance/quality that's cool/quite, around good pricing I'd have no problem looking to purchase. The GPU industry IMO has gone over-board on all the Hype, RGB lights, cray looking shrouds and backing plates on card that don't aid in heat dissipation or stiffing. Just supply "KISS" products that have quality where you need it and less glitz and they could have a winner.

 

[T4C Fantasy]

Also these shrouds are from Colorful, been working on them enough to see lol

https://www.techpowerup.com/gpudb/b5195/colorful-gtx-1060-thunderstorm-shark

nothing to do with ASUS

 

[Pan]

I like the copper base on the heatsink.
Although i wouldn't buy the first gpu they make.
Im sure they will learn a lot and improve a lot in their next designs.

 

[IceShroom]

Just so everyone knows they will be using a 560D

Also it has no 6pin power connector.

 

[T4C Fantasy]

Also it has no 6pin power connector.

yes
https://www.techpowerup.com/gpudb/b5679/asrock-phantom-gaming-rx-550
https://www.techpowerup.com/gpudb/b5678/asrock-phantom-gaming-rx-560-2-gb
https://www.techpowerup.com/gpudb/b5677/asrock-phantom-gaming-x-rx-570-oc
https://www.techpowerup.com/gpudb/b5676/asrock-phantom-gaming-x-rx-580-oc

this must be Colorfuls way to make AMD cards. Colorful makes more GPU variants than every other GPU company out there by a fair amount, so why not? btw Sapphire/PCPartner owns ZOTAC so its not like its impossible.

 

[bug]

Looking forward to see these reviewed. Though they don't look like to have anything special on them. Simple Two slot design, with normal high PCB(reference design maybe?).

My thoughts exactly. Last year's tech (which in turn was a rebrand of last year's tech) with a custom cooler and likely reference PCB. Doesn't get more meh than that.
But AsRock also started with unassuming motherboards and here I am, owning my second one. And an expensive one at that. So even if these cards aren't everyone's cup of tea, we shouldn't suspect AsRock don't know what they're doing.

 

[jabbadap]

yes
https://www.techpowerup.com/gpudb/b5679/asrock-phantom-gaming-rx-550
https://www.techpowerup.com/gpudb/b5678/asrock-phantom-gaming-rx-560-2-gb
https://www.techpowerup.com/gpudb/b5677/asrock-phantom-gaming-x-rx-570-oc
https://www.techpowerup.com/gpudb/b5676/asrock-phantom-gaming-x-rx-580-oc

this must be Colorfuls way to make AMD cards. Colorful makes more GPU variants than every other GPU company out there by a fair amount, so why not? btw Sapphire/PCPartner owns ZOTAC so its not like its impossible.

You can leave Sapphire off it. Zotac is Pc Partner's wholly owned own brand and PC Partner also have some 4.95% share of Sapphiretech(Or at least owned 4.95% on 2014, they were ready to sell their shares then).

But enough of that. You might be right on this one. These actually really looks like a corolful shrouds. So maybe Asrock uses them as an OEM/ODM.

 

[Casecutter]

While the Colorful GTX 1060 Thunderstorm Shark and ASRock Phantom Gaming X RX 580 OC appear close they're not using the same of anything when you really look. The 1060 has a low-end aluminum extrusion with 2 smallish heat pipes sticking off, the RX 580 is a finned stacked cooler and appear to have 3 larger heat-pipes all contained under the shroud (even shroud is slightly different) and the fan blades are of different profiles. If being made by Colorful they're not at all cookie-cutter, parts bin cousins.

https://www.techpowerup.com/gpudb/b5676/asrock-phantom-gaming-x-rx-580-oc
https://www.techpowerup.com/gpudb/b5195/colorful-gtx-1060-thunderstorm-shark

 

[T4C Fantasy]

You can leave Sapphire off it. Zotac is Pc Partner's wholly owned own brand and PC Partner also have some 4.95% share of Sapphiretech(Or at least owned 4.95% on 2014, they were ready to sell their shares then).

But enough of that. You might be right on this one. These actually really looks like a corolful shrouds. So maybe Asrock uses them as an OEM/ODM.

Sapphire makes all the OEM cards for ZOTAC... its not just shares they do the board designs
i see the PCBs when im adding them to the database lol

While the Colorful GTX 1060 Thunderstorm Shark and ASRock Phantom Gaming X RX 580 OC appear close they're not using the same of anything when you really look. The 1060 has a low-end aluminum extrusion with 2 smallish heat pipes sticking off, the RX 580 is a finned stacked cooler and appear to have 3 larger heat-pipes all contained under the shroud (even shroud is slightly different) and the fan blades are of different profiles. If being made by Colorful they're not at all cookie-cutter, parts bin cousins.

https://www.techpowerup.com/gpudb/b5676/asrock-phantom-gaming-x-rx-580-oc
https://www.techpowerup.com/gpudb/b5195/colorful-gtx-1060-thunderstorm-shark

no.. they really are duplicates... the heatsink wont be the same its a different gpu, the shroud is identical.

 

[john_]

Nice to see ASRock in the graphics cards business. Let's hope AMD does something good in this market soon. It's needed. We better not have an "Bulldozer" era in GPUs.