Futuremark Sets a Date for UL Rebranding

[btarunr]

Futuremark set a date for its re-branding to align with its parent company UL. April 23, 2018 is when Futuremark products and services will be sold under the new branding scheme. Futuremark became part of UL in 2014. UL is an independent, global company with more than 10,000 professionals in 40 countries. UL offers a wide range of testing, inspection, auditing, and certification services and solutions to help customers, purchasers and policymakers manage risk and complexity in modern markets. A set of FAQs associated with the change are answered below.



What does this mean for 3DMark and other benchmarks?
We are changing our company name from Futuremark to UL. Our benchmark brands, such as 3DMark, PCMark, and VRMark, are not affected. We will continue to develop new benchmark tests while supporting our existing products.

What will happen to the Futuremark website?
On April 23, we will close futuremark.com. All future visits will be redirected to the equivalent page on benchmarks.ul.com.

I follow your news on Facebook, Twitter, and LinkedIn. What will happen with that?
You will not need to take any action to continue following our news. On April 23, we will rebrand our social media accounts. From that point on, our posts will come from "UL Benchmarks" rather than "Futuremark."

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[deu]

Hmm, I would have thought that keeping the brand Future mark made more sense; especially when the UL logo is so mondane compared to Futuremark. To me this seems like a Circle K brainfart-move :0

 

[trog100]

Hmm, I would have thought that keeping the brand Future mark made more sense; especially when the UL logo is so mondane compared to Futuremark. To me this seems like a Circle K brainfart-move :0

i remember the days when it went by the name of Mad Onion.. least i think it was Mad Onion.. it was a long time ago..

trog

 

[DeathtoGnomes]

whats in a name?

As long as they continue to make benchmarking tools, thats what really counts.

 

[deu]

i remember the days when it went by the name of Mad Onion.. least i think it was Mad Onion.. it was a long time ago..

trog

Haha I remember that as well! I was in a 1 week store-practice in a hardware store as a part of school (13-14 year old), and they had a display running the benchmark 24/7

The memories!

whats in a name?

As long as they continue to make benchmarking tools, thats what really counts.

Well, brand recognition. They will for sure loose a percentage of their users because some users will not know and understand that they have switched and see 'UL' as an unreliable source Futuremark have build a "fanbase" of trusted followers. They will have to somewhat 're-prove' themselves to their customers. (thats how marketing works! ) Think of apple; if they changed name, what would happen then?

 

[INSTG8R]

As long as don’t have to buy my license again I don’t really care what it’s called.

 

[coonbro]

use to go look at the scores and use the advanced search for cpu used and card , but now unless your a member you cant access that anymore using any of it just sends you back to the home page . how cheap of them to do as that to me . what act and be chumps over this ? I guess they seen folks liked to use that and now hold it hostage from use ? use to be open for use for anyone to compare hardware used

As long as don’t have to buy my license again I don’t really care what it’s called.

funny now for some time I cant update mine cause the key don't work if I do ?? still fine on the older revisions of mark3d .

maybe that's going to be a thing ?

just another thing that was nice to use and fun going in the pits .;.. lol.;

 

[yogurt_21]

when I was working in the wire industry making wiring harnesses for the DPS and fire vehicles UL certification was a must. Not sure how these two industries are related. Clearly someone thought it was a good idea...

The only thing I can think of is that this is somehow related to self driving cars and UL wants to leverage futuremarks benching background for a new certification process. (ie the hardware running the self driving car must be x powerful to be granted certification)

It's thin at best I admit, but I don't doubt UL certification is all over electric and self driving cars. Still odd.

 

[Vayra86]

Think of apple; if they changed name, what would happen then?

It would go pear-shaped rapidly

 

[DeathtoGnomes]

It would go pear-shaped rapidly

that would be a peach of a time then.