Raevenlord
News Editor
- Joined
- Aug 12, 2016
- Messages
- 3,755 (1.28/day)
- Location
- Portugal
System Name | The Ryzening |
---|---|
Processor | AMD Ryzen 9 5900X |
Motherboard | MSI X570 MAG TOMAHAWK |
Cooling | Lian Li Galahad 360mm AIO |
Memory | 32 GB G.Skill Trident Z F4-3733 (4x 8 GB) |
Video Card(s) | Gigabyte RTX 3070 Ti |
Storage | Boot: Transcend MTE220S 2TB, Kintson A2000 1TB, Seagate Firewolf Pro 14 TB |
Display(s) | Acer Nitro VG270UP (1440p 144 Hz IPS) |
Case | Lian Li O11DX Dynamic White |
Audio Device(s) | iFi Audio Zen DAC |
Power Supply | Seasonic Focus+ 750 W |
Mouse | Cooler Master Masterkeys Lite L |
Keyboard | Cooler Master Masterkeys Lite L |
Software | Windows 10 x64 |
In a blog post on its gaming website, AMD has decided to put on the white gloves for a distinctive strike against NVIDIA's GPP initiative, which has seen rivers of ink and public discussion already. In the blog post, entitled "Radeon RX Graphics: A Gamer's Choice", the company is clearly putting its footing on the same stance it always finds itself positioned to by NVIDIA: the freedom of choice, and freedom of standards side of the equation.
The blog post entirely reads as an anti environment-lock manifesto, extorting the virtues of PC gaming and the open-ended building and assembly of parts from various manufacturers that it's built upon. As a move against NVIDIA's decision to enforce their GPP initiative to lock-in AIB partners towards having an NVIDIA-exclusive brand, AMD has come out of the gates saying that the simple solution is for partners to announce new, AMD-exclusive brands as well. This is logical; was to be expected; and is really AMD's only move out of this forced hand it was dealt with.
AMD's opinion is written on the walls of its blog post, though: "The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to." We've already seen one such brand being announced today by ASUS with its AREZ, AMD-exclusive brand. Others will follow suit, and the only thing NVIDIA will likely be left with is users' opinion on whether exactly this was a required move from the company.
AMD's blog post follows in full:
Radeon RX Graphics: A Gamer's Choice
"Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you've customized every detail online, you know that what you're playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.
Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.
The key values that brands sporting AMD Radeon products will offer are:
A dedication to open innovation
AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we're enabling the industry to the benefit of gamers.
A commitment to true transparency through industry standards
Through industry standards like AMD FreeSync technology, we're providing the PC ecosystem with technologies that significantly enhance gamers' experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology "taxes" and limiting their choice in displays.
Real partnerships with real consistency
We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.
Expanding the PC gaming ecosystem
We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking "Vega" architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.
We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we're continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.
We believe that freedom of choice in PC gaming isn't a privilege. It's a right."
View at TechPowerUp Main Site
The blog post entirely reads as an anti environment-lock manifesto, extorting the virtues of PC gaming and the open-ended building and assembly of parts from various manufacturers that it's built upon. As a move against NVIDIA's decision to enforce their GPP initiative to lock-in AIB partners towards having an NVIDIA-exclusive brand, AMD has come out of the gates saying that the simple solution is for partners to announce new, AMD-exclusive brands as well. This is logical; was to be expected; and is really AMD's only move out of this forced hand it was dealt with.
![](https://www.techpowerup.com/img/SiaNaIp6wzHS5KH2_thm.jpg)
AMD's opinion is written on the walls of its blog post, though: "The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to." We've already seen one such brand being announced today by ASUS with its AREZ, AMD-exclusive brand. Others will follow suit, and the only thing NVIDIA will likely be left with is users' opinion on whether exactly this was a required move from the company.
AMD's blog post follows in full:
Radeon RX Graphics: A Gamer's Choice
"Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you've customized every detail online, you know that what you're playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.
Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.
![](https://www.techpowerup.com/img/h6Kw5DJC0o0n2kYN_thm.jpg)
The key values that brands sporting AMD Radeon products will offer are:
A dedication to open innovation
AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we're enabling the industry to the benefit of gamers.
A commitment to true transparency through industry standards
Through industry standards like AMD FreeSync technology, we're providing the PC ecosystem with technologies that significantly enhance gamers' experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology "taxes" and limiting their choice in displays.
Real partnerships with real consistency
We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.
Expanding the PC gaming ecosystem
We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking "Vega" architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.
![](https://www.techpowerup.com/img/85x7EzjuMilcqfmC_thm.jpg)
We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we're continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.
We believe that freedom of choice in PC gaming isn't a privilege. It's a right."
View at TechPowerUp Main Site