X470 is an upper end chipset. I hardly think cost is much of a concern on a chpset that has boards starting at 130$+ going to $330. Yes it is less than ideal when you have two X470 boards where one has x8 3.0 lanes and other has x8 2.0 lanes but unlike graphics cards this does not affect performance so heavily.Because it would have increased the cost to produce X470. Didn't AMD just get bashed the other day for not changing the name of some lower spec'd RX 550's? Jesus people you can't have to both ways. If it has different specs then it's name should be changed.