• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

A Push for the Higher Margin: Intel Reportedly Discontinues Production of Its H310 Chipset

Raevenlord

News Editor
Joined
Aug 12, 2016
Messages
3,755 (1.23/day)
Location
Portugal
System Name The Ryzening
Processor AMD Ryzen 9 5900X
Motherboard MSI X570 MAG TOMAHAWK
Cooling Lian Li Galahad 360mm AIO
Memory 32 GB G.Skill Trident Z F4-3733 (4x 8 GB)
Video Card(s) Gigabyte RTX 3070 Ti
Storage Boot: Transcend MTE220S 2TB, Kintson A2000 1TB, Seagate Firewolf Pro 14 TB
Display(s) Acer Nitro VG270UP (1440p 144 Hz IPS)
Case Lian Li O11DX Dynamic White
Audio Device(s) iFi Audio Zen DAC
Power Supply Seasonic Focus+ 750 W
Mouse Cooler Master Masterkeys Lite L
Keyboard Cooler Master Masterkeys Lite L
Software Windows 10 x64
A report straight out of DigiTimes, citing industry sources, says that Intel has discontinued production of its H310 chipset. The decision has apparently stemmed from lower than expected production capacity for chipsets on the 14 nm process. When that happens, production focus must shift to a specific part: in this case, Intel obviously went with the option with the lower opportunity cost, and increased production of the Z370 chipset: the one with the increased feature-set, and, most likely than not, higher margins.

After a single month of tight supply for the H310 chipset, motherboard makers are now forced to use Intel's B360 chipset in their more cost-conscious options as well - a part which carries higher cost, and thus precludes manufacturers from hitting all the price points they usually would with a fully vertical Intel chipset lineup. Speculation has emerged claiming Intel suspended the supply of H310 because they have chosen to conduct a manufacturing process change from the tight-supply 14 nm (used across almost all of Intel's production stack, both consumer and enterprise) to a 22 nm fabrication technology. Further speculation places this constrained 14 nm supply as existent because of the delay in advancing to 10 nm, a process that Intel expected to be producing in volume by now (and since a while back, to be fair).



View at TechPowerUp Main Site
 
Joined
Aug 13, 2010
Messages
5,478 (1.05/day)
Have some B360 boards for an H310 price - we're good.
Cut that 50-80$ segment completely off - you're going to lose some customers to AMD. Very simple
 
Joined
Jan 8, 2017
Messages
9,499 (3.27/day)
System Name Good enough
Processor AMD Ryzen R9 7900 - Alphacool Eisblock XPX Aurora Edge
Motherboard ASRock B650 Pro RS
Cooling 2x 360mm NexXxoS ST30 X-Flow, 1x 360mm NexXxoS ST30, 1x 240mm NexXxoS ST30
Memory 32GB - FURY Beast RGB 5600 Mhz
Video Card(s) Sapphire RX 7900 XT - Alphacool Eisblock Aurora
Storage 1x Kingston KC3000 1TB 1x Kingston A2000 1TB, 1x Samsung 850 EVO 250GB , 1x Samsung 860 EVO 500GB
Display(s) LG UltraGear 32GN650-B + 4K Samsung TV
Case Phanteks NV7
Power Supply GPS-750C
Intel competently lost the battle in the low end segment.
 
Joined
Aug 20, 2007
Messages
21,530 (3.40/day)
System Name Pioneer
Processor Ryzen R9 9950X
Motherboard GIGABYTE Aorus Elite X670 AX
Cooling Noctua NH-D15 + A whole lotta Sunon and Corsair Maglev blower fans...
Memory 64GB (4x 16GB) G.Skill Flare X5 @ DDR5-6000 CL30
Video Card(s) XFX RX 7900 XTX Speedster Merc 310
Storage Intel 905p Optane 960GB boot, +2x Crucial P5 Plus 2TB PCIe 4.0 NVMe SSDs
Display(s) 55" LG 55" B9 OLED 4K Display
Case Thermaltake Core X31
Audio Device(s) TOSLINK->Schiit Modi MB->Asgard 2 DAC Amp->AKG Pro K712 Headphones or HDMI->B9 OLED
Power Supply FSP Hydro Ti Pro 850W
Mouse Logitech G305 Lightspeed Wireless
Keyboard WASD Code v3 with Cherry Green keyswitches + PBT DS keycaps
Software Gentoo Linux x64 / Windows 11 Enterprise IoT 2024
Intel competently lost the battle in the low end segment.

I'm not sure how one "competently" looses a profitable market segment. Did autocarrot get you man? :laugh:
 

newtekie1

Semi-Retired Folder
Joined
Nov 22, 2005
Messages
28,473 (4.09/day)
Location
Indiana, USA
Processor Intel Core i7 10850K@5.2GHz
Motherboard AsRock Z470 Taichi
Cooling Corsair H115i Pro w/ Noctua NF-A14 Fans
Memory 32GB DDR4-3600
Video Card(s) RTX 2070 Super
Storage 500GB SX8200 Pro + 8TB with 1TB SSD Cache
Display(s) Acer Nitro VG280K 4K 28"
Case Fractal Design Define S
Audio Device(s) Onboard is good enough for me
Power Supply eVGA SuperNOVA 1000w G3
Software Windows 10 Pro x64
For about 180$, H310+i3 8100 are a very capable base for a gaming PC, and office one as well. They are deciding to lose market share if the article is correct.

There is about a $5-10 difference between a H310 board and a B360 board and with B360 you get 6 SATA ports instead of 4, and an M.2. So I kind of wonder why H310 even needed to exist in the first place. I mean do you really need to strip the board down that much just to save $5-10?
 
Joined
Jul 16, 2014
Messages
8,216 (2.16/day)
Location
SE Michigan
System Name Dumbass
Processor AMD Ryzen 7800X3D
Motherboard ASUS TUF gaming B650
Cooling Artic Liquid Freezer 2 - 420mm
Memory G.Skill Sniper 32gb DDR5 6000
Video Card(s) GreenTeam 4070 ti super 16gb
Storage Samsung EVO 500gb & 1Tb, 2tb HDD, 500gb WD Black
Display(s) 1x Nixeus NX_EDG27, 2x Dell S2440L (16:9)
Case Phanteks Enthoo Primo w/8 140mm SP Fans
Audio Device(s) onboard (realtek?) - SPKRS:Logitech Z623 200w 2.1
Power Supply Corsair HX1000i
Mouse Steeseries Esports Wireless
Keyboard Corsair K100
Software windows 10 H
Benchmark Scores https://i.imgur.com/aoz3vWY.jpg?2
Other speculation is that the H310 chipset had a lot of fails at 14nm

There is about a $5-10 difference between a H310 board and a B360 board and with B360 you get 6 SATA ports instead of 4, and an M.2. So I kind of wonder why H310 even needed to exist in the first place. I mean do you really need to strip the board down that much just to save $5-10?
$5-10 in manufacturing costs is about $20-25 consumer costs.
 
Joined
May 8, 2018
Messages
1,571 (0.65/day)
Location
London, UK
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
 

rtwjunkie

PC Gaming Enthusiast
Supporter
Joined
Jul 25, 2008
Messages
14,010 (2.34/day)
Location
Louisiana
Processor Core i9-9900k
Motherboard ASRock Z390 Phantom Gaming 6
Cooling All air: 2x140mm Fractal exhaust; 3x 140mm Cougar Intake; Enermax ETS-T50 Black CPU cooler
Memory 32GB (2x16) Mushkin Redline DDR-4 3200
Video Card(s) ASUS RTX 4070 Ti Super OC 16GB
Storage 1x 1TB MX500 (OS); 2x 6TB WD Black; 1x 2TB MX500; 1x 1TB BX500 SSD; 1x 6TB WD Blue storage (eSATA)
Display(s) Infievo 27" 165Hz @ 2560 x 1440
Case Fractal Design Define R4 Black -windowed
Audio Device(s) Soundblaster Z
Power Supply Seasonic Focus GX-1000 Gold
Mouse Coolermaster Sentinel III (large palm grip!)
Keyboard Logitech G610 Orion mechanical (Cherry Brown switches)
Software Windows 10 Pro 64-bit (Start10 & Fences 3.0 installed)
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.
Um....no. If not overclocking you have another option. Read it again.
 
Joined
Aug 20, 2007
Messages
21,530 (3.40/day)
System Name Pioneer
Processor Ryzen R9 9950X
Motherboard GIGABYTE Aorus Elite X670 AX
Cooling Noctua NH-D15 + A whole lotta Sunon and Corsair Maglev blower fans...
Memory 64GB (4x 16GB) G.Skill Flare X5 @ DDR5-6000 CL30
Video Card(s) XFX RX 7900 XTX Speedster Merc 310
Storage Intel 905p Optane 960GB boot, +2x Crucial P5 Plus 2TB PCIe 4.0 NVMe SSDs
Display(s) 55" LG 55" B9 OLED 4K Display
Case Thermaltake Core X31
Audio Device(s) TOSLINK->Schiit Modi MB->Asgard 2 DAC Amp->AKG Pro K712 Headphones or HDMI->B9 OLED
Power Supply FSP Hydro Ti Pro 850W
Mouse Logitech G305 Lightspeed Wireless
Keyboard WASD Code v3 with Cherry Green keyswitches + PBT DS keycaps
Software Gentoo Linux x64 / Windows 11 Enterprise IoT 2024
Joined
Oct 2, 2015
Messages
3,152 (0.94/day)
Location
Argentina
System Name Ciel / Akane
Processor AMD Ryzen R5 5600X / Intel Core i3 12100F
Motherboard Asus Tuf Gaming B550 Plus / Biostar H610MHP
Cooling ID-Cooling 224-XT Basic / Stock
Memory 2x 16GB Kingston Fury 3600MHz / 2x 8GB Patriot 3200MHz
Video Card(s) Gainward Ghost RTX 3060 Ti / Dell GTX 1660 SUPER
Storage NVMe Kingston KC3000 2TB + NVMe Toshiba KBG40ZNT256G + HDD WD 4TB / NVMe WD Blue SN550 512GB
Display(s) AOC Q27G3XMN / Samsung S22F350
Case Cougar MX410 Mesh-G / Generic
Audio Device(s) Kingston HyperX Cloud Stinger Core 7.1 Wireless PC
Power Supply Aerocool KCAS-500W / Gigabyte P450B
Mouse EVGA X15 / Logitech G203
Keyboard VSG Alnilam / Dell
Software Windows 11
Unless we get cheaper B360s, this means Intel lost the lowest end (celeron/pentium).
 
Joined
Oct 2, 2015
Messages
3,152 (0.94/day)
Location
Argentina
System Name Ciel / Akane
Processor AMD Ryzen R5 5600X / Intel Core i3 12100F
Motherboard Asus Tuf Gaming B550 Plus / Biostar H610MHP
Cooling ID-Cooling 224-XT Basic / Stock
Memory 2x 16GB Kingston Fury 3600MHz / 2x 8GB Patriot 3200MHz
Video Card(s) Gainward Ghost RTX 3060 Ti / Dell GTX 1660 SUPER
Storage NVMe Kingston KC3000 2TB + NVMe Toshiba KBG40ZNT256G + HDD WD 4TB / NVMe WD Blue SN550 512GB
Display(s) AOC Q27G3XMN / Samsung S22F350
Case Cougar MX410 Mesh-G / Generic
Audio Device(s) Kingston HyperX Cloud Stinger Core 7.1 Wireless PC
Power Supply Aerocool KCAS-500W / Gigabyte P450B
Mouse EVGA X15 / Logitech G203
Keyboard VSG Alnilam / Dell
Software Windows 11
Heh, same motherboard here costs over $100.
H310 is very expensive right now, nowhere near what a H110 costs.
 
Joined
Jan 13, 2018
Messages
157 (0.06/day)
System Name N/A
Processor Intel Core i5 3570
Motherboard Gigabyte B75
Cooling Coolermaster Hyper TX3
Memory 12 GB DDR3 1600
Video Card(s) MSI Gaming Z RTX 2060
Storage SSD
Display(s) Samsung 4K HDR 60 Hz TV
Case Eagle Warrior Gaming
Audio Device(s) N/A
Power Supply Coolermaster Elite 460W
Mouse Vorago KM500
Keyboard Vorago KM500
Software Windows 10
Benchmark Scores N/A
Well, regarding the last part of the article, 10 nm is not in volume production yet, the yields are still terrible, however other more interesting information is in the Anandtech article.
In resume there will be a 4th iteration of Skylake in 14nm called Whiskey Lake that will be launched this year together with Cascade Lake (for servers/enthusiast, also in 14nm), and Cannon Lake will be sent to 2019, Ice Lake to 2020.
Source: https://www.anandtech.com/show/12693/intel-delays-mass-production-of-10-nm-cpus-to-2019

What really amazes me is that Intel keeps delaying a new architecture (Ice Lake) instead of launching it in 14nm, and because of this there will be a 5 year gap (at least) between Skylake and Ice Lake, what in hell are they thinking, by the time they launch Ice Lake it will fight against Zen 2+ or Zen 3.
 

eidairaman1

The Exiled Airman
Joined
Jul 2, 2007
Messages
42,537 (6.67/day)
Location
Republic of Texas (True Patriot)
System Name PCGOD
Processor AMD FX 8350@ 5.0GHz
Motherboard Asus TUF 990FX Sabertooth R2 2901 Bios
Cooling Scythe Ashura, 2×BitFenix 230mm Spectre Pro LED (Blue,Green), 2x BitFenix 140mm Spectre Pro LED
Memory 16 GB Gskill Ripjaws X 2133 (2400 OC, 10-10-12-20-20, 1T, 1.65V)
Video Card(s) AMD Radeon 290 Sapphire Vapor-X
Storage Samsung 840 Pro 256GB, WD Velociraptor 1TB
Display(s) NEC Multisync LCD 1700V (Display Port Adapter)
Case AeroCool Xpredator Evil Blue Edition
Audio Device(s) Creative Labs Sound Blaster ZxR
Power Supply Seasonic 1250 XM2 Series (XP3)
Mouse Roccat Kone XTD
Keyboard Roccat Ryos MK Pro
Software Windows 7 Pro 64
Disgraceful, now we have to buy z370 for low end cpu without overclock at all. Intel is playing a dangerous game.

Go with Ryzen.
 
Joined
Sep 15, 2007
Messages
3,946 (0.63/day)
Location
Police/Nanny State of America
Processor OCed 5800X3D
Motherboard Asucks C6H
Cooling Air
Memory 32GB
Video Card(s) OCed 6800XT
Storage NVMees
Display(s) 32" Dull curved 1440
Case Freebie glass idk
Audio Device(s) Sennheiser
Power Supply Don't even remember
For about 180$, H310+i3 8100 are a very capable base for a gaming PC, and office one as well. They are deciding to lose market share if the article is correct.

Locked i3 4 threads vs ryzen 8 thread is no contest. No sane person should be contemplating such a purchase.

Of course, no sane person would be buying quad cores, either. They're literally free in the dumpsters (ivy bridge and haswell i7s).
 
Joined
Feb 3, 2017
Messages
3,810 (1.33/day)
Processor Ryzen 7800X3D
Motherboard ROG STRIX B650E-F GAMING WIFI
Memory 2x16GB G.Skill Flare X5 DDR5-6000 CL36 (F5-6000J3636F16GX2-FX5)
Video Card(s) INNO3D GeForce RTX™ 4070 Ti SUPER TWIN X2
Storage 2TB Samsung 980 PRO, 4TB WD Black SN850X
Display(s) 42" LG C2 OLED, 27" ASUS PG279Q
Case Thermaltake Core P5
Power Supply Fractal Design Ion+ Platinum 760W
Mouse Corsair Dark Core RGB Pro SE
Keyboard Corsair K100 RGB
VR HMD HTC Vive Cosmos
This is how news are created, not reported. Neither of the source articles say Intel went for Z370 and they probably did not. More B360/Q360 is likely what they went for even if the freed capacity even goes to chipsets.

What really amazes me is that Intel keeps delaying a new architecture (Ice Lake) instead of launching it in 14nm, and because of this there will be a 5 year gap (at least) between Skylake and Ice Lake, what in hell are they thinking, by the time they launch Ice Lake it will fight against Zen 2+ or Zen 3.
In addition to process delays they have Spectre/Meltdown to figure out :)
 
Joined
Aug 20, 2007
Messages
21,530 (3.40/day)
System Name Pioneer
Processor Ryzen R9 9950X
Motherboard GIGABYTE Aorus Elite X670 AX
Cooling Noctua NH-D15 + A whole lotta Sunon and Corsair Maglev blower fans...
Memory 64GB (4x 16GB) G.Skill Flare X5 @ DDR5-6000 CL30
Video Card(s) XFX RX 7900 XTX Speedster Merc 310
Storage Intel 905p Optane 960GB boot, +2x Crucial P5 Plus 2TB PCIe 4.0 NVMe SSDs
Display(s) 55" LG 55" B9 OLED 4K Display
Case Thermaltake Core X31
Audio Device(s) TOSLINK->Schiit Modi MB->Asgard 2 DAC Amp->AKG Pro K712 Headphones or HDMI->B9 OLED
Power Supply FSP Hydro Ti Pro 850W
Mouse Logitech G305 Lightspeed Wireless
Keyboard WASD Code v3 with Cherry Green keyswitches + PBT DS keycaps
Software Gentoo Linux x64 / Windows 11 Enterprise IoT 2024
Joined
Jan 8, 2017
Messages
9,499 (3.27/day)
System Name Good enough
Processor AMD Ryzen R9 7900 - Alphacool Eisblock XPX Aurora Edge
Motherboard ASRock B650 Pro RS
Cooling 2x 360mm NexXxoS ST30 X-Flow, 1x 360mm NexXxoS ST30, 1x 240mm NexXxoS ST30
Memory 32GB - FURY Beast RGB 5600 Mhz
Video Card(s) Sapphire RX 7900 XT - Alphacool Eisblock Aurora
Storage 1x Kingston KC3000 1TB 1x Kingston A2000 1TB, 1x Samsung 850 EVO 250GB , 1x Samsung 860 EVO 500GB
Display(s) LG UltraGear 32GN650-B + 4K Samsung TV
Case Phanteks NV7
Power Supply GPS-750C
I'm not sure how one "competently" looses a profitable market segment.

Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.
 
Joined
Feb 25, 2016
Messages
396 (0.12/day)
System Name 06/2023
Processor R7 7800X3D
Motherboard ROG STRIX B650E-I GAMING WIFI
Cooling Custom 240mm cooling (for CPU) with noctua nfa12x25 and Phantek T30
Memory 32gb Gskill 6000 CL30
Video Card(s) RTX 4070 dual asus deshrouded with 120mm NF-A12x25
Storage 2tb samsung 990 pro + 4tb samsung 870 evo
Display(s) Asus 27" Oled PG27AQDM + Asus 27" IPS PG279QM
Case Ncase M1 v6.1
Audio Device(s) Steelseries arctis pro wireless + Shure SM7b with Steinberg UR
Power Supply Corsair SF750 Platinum
Mouse Corsair scimitar pro (this mouse need an overall guys pls) + Logitech G Pro wireless with powerplay
Keyboard Sharkoon purewriter
Software windows 11
Benchmark Scores Over 9000 !
Other speculation is that the H310 chipset had a lot of fails at 14nm


$5-10 in manufacturing costs is about $20-25 consumer costs.

5-10 dollars is the consumer costs not the manufacturing one.... obviously op doesn't know how much it costs to produce -_-'
 
Joined
Feb 3, 2017
Messages
3,810 (1.33/day)
Processor Ryzen 7800X3D
Motherboard ROG STRIX B650E-F GAMING WIFI
Memory 2x16GB G.Skill Flare X5 DDR5-6000 CL36 (F5-6000J3636F16GX2-FX5)
Video Card(s) INNO3D GeForce RTX™ 4070 Ti SUPER TWIN X2
Storage 2TB Samsung 980 PRO, 4TB WD Black SN850X
Display(s) 42" LG C2 OLED, 27" ASUS PG279Q
Case Thermaltake Core P5
Power Supply Fractal Design Ion+ Platinum 760W
Mouse Corsair Dark Core RGB Pro SE
Keyboard Corsair K100 RGB
VR HMD HTC Vive Cosmos
Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.
What do you mean? There are loads of H310 boards available. B360 boards are 5-10$/€/£ more expensive which is not too bad either.
 
Joined
Feb 19, 2009
Messages
1,162 (0.20/day)
Location
I live in Norway
Processor R9 5800x3d | R7 3900X | 4800H | 2x Xeon gold 6142
Motherboard Asrock X570M | AB350M Pro 4 | Asus Tuf A15
Cooling Air | Air | duh laptop
Memory 64gb G.skill SniperX @3600 CL16 | 128gb | 32GB | 192gb
Video Card(s) RTX 4080 |Quadro P5000 | RTX2060M
Storage Many drives
Display(s) AW3423dwf.
Case Jonsbo D41
Power Supply Corsair RM850x
Mouse g502 Lightspeed
Keyboard G913 tkl
Software win11, proxmox
Locked i3 4 threads vs ryzen 8 thread is no contest. No sane person should be contemplating such a purchase.

Of course, no sane person would be buying quad cores, either. They're literally free in the dumpsters (ivy bridge and haswell i7s).

but paired with a gtx1080ti the I3 scores better in games!!!
yeah, I totally agree.

8700K is a monster and I5 8500 is also quite the deal but that's where it ends in my eyes...
 

bug

Joined
May 22, 2015
Messages
13,836 (3.95/day)
Processor Intel i5-12600k
Motherboard Asus H670 TUF
Cooling Arctic Freezer 34
Memory 2x16GB DDR4 3600 G.Skill Ripjaws V
Video Card(s) EVGA GTX 1060 SC
Storage 500GB Samsung 970 EVO, 500GB Samsung 850 EVO, 1TB Crucial MX300 and 2TB Crucial MX500
Display(s) Dell U3219Q + HP ZR24w
Case Raijintek Thetis
Audio Device(s) Audioquest Dragonfly Red :D
Power Supply Seasonic 620W M12
Mouse Logitech G502 Proteus Core
Keyboard G.Skill KM780R
Software Arch Linux + Win10
This is fallout of their difficulties transitioning to 10nm, for sure. In their tick-tock days, when CPU manufacturing moved to a new process, "older" fabs were repurposed to chipset manufacturing. But now, there are no "older" fabs.
 

newtekie1

Semi-Retired Folder
Joined
Nov 22, 2005
Messages
28,473 (4.09/day)
Location
Indiana, USA
Processor Intel Core i7 10850K@5.2GHz
Motherboard AsRock Z470 Taichi
Cooling Corsair H115i Pro w/ Noctua NF-A14 Fans
Memory 32GB DDR4-3600
Video Card(s) RTX 2070 Super
Storage 500GB SX8200 Pro + 8TB with 1TB SSD Cache
Display(s) Acer Nitro VG280K 4K 28"
Case Fractal Design Define S
Audio Device(s) Onboard is good enough for me
Power Supply eVGA SuperNOVA 1000w G3
Software Windows 10 Pro x64
$5-10 in manufacturing costs is about $20-25 consumer costs.

Good thing I wasn't talking about manufacturing costs.

MSI H310M PRO-VD = $59.09
MIS H360M PRO-VD = $65.99

We at talking end consumer costs going up by $5-10. That's what people are freaking out about...

Simple , they can't get straight the two things they need in order to succeed in this segment : price and availability.

You can buy a million different Pentium
SKUs but can't find a proper low end board.

Even with a B360 board, you can still throw together an office use computer using Intel for cheaper than an AMD system.
 
Last edited:
Top