$1200 is almost the same as $700? $800 is almost the same as $500? Maybe you can find one or two board partner cards out od dozens for something like $50 less but NVIDIA's "MSRP" does not really exist.
You accounting for inflation and the 25% US tariffs in there ? If ya do, the 1080 ius actually significantly cheaper than 10xx series and the 1070 is $2 more.
I guess will see in 2-3 months what AMD has to give to the table, but knowing how they'd compete in the last years, they most likely have something that's on the same performance levels as the 1080Ti...
Accounting for the huge difference in Overclock abilyty, AMD hasn't been competitive at the top end in years ..
With 7xx series, nVidia crushed AMDs marketing campaign for the 290x by taking dusting off the 1080 Ti design they had sitting on the shelf ... and as it turned out, when both overclocked, the 780 was faster than the 290x. Then the 970 came out and nVidia took the top 3 tiers with nVida selling 2+ times more than all AMDs 2xx and 3xx series combined. There was an illusionary battle for supremacy at the 1060 vs 480 level, but when OC'ing was figured in, the weak OC ability of AMD cards left it 10% behind. The 1060 took over as the most popiular card in steam's hardware survey, a position previously held by the 970. Here I think nVidia will be trying to establish a new tier ... something that can actually drive a 4k monitor with motion blur reduction . Im hoping so cause if they push to establish dominance down to the 1050 level that pushes AMD to almost the point of irrelevancy.
I don't see nVidia doing that as it could lead to ant-trust or other regulatory concerns ... It also doesn't seem like a good idea for AMD. The idea that AMD has something up their sleeve to challenge the Ti is hard to swallow, they haven't competed at the top end since the 7xxx series, and that's 6+ years ago. I think AMDs best move is to start at the bottom up... head off any challenge posed by the 2050 and, instead of putting a card out to challenge the 2070, take that card and price between the 2060 and 2070 and make it a competitive choice over the 2060. in other words what nVidia did with the 970 .... at a relatively small price increase over the 960 and AMDs offering, it killed. And that's where the volume sales are.
