Raevenlord
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Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
View at TechPowerUp Main Site
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
View at TechPowerUp Main Site
