Everyone is complaining about price. Is it really that expensive? And if so, is really that difficult to save money for an extra month or two?
Seems to be at the end of the card.
You don't seem to get it do you - nvidia has been steadily increasing the cost of it's graphics cards for the last 4-5 generations, and swapping products around. With the 6xx series, the GTX 680 was NOT actually their high-end product - no - that was the original titan. So they released the 680 witch is a mid end card branded as a high end one. The codename for the GPU is GK104 (G=geforce K=Kepler 4=model number). In previous generation cards, Fermi, the 104 numbering was assigned to the GTX 460 - GF104, and the high end model was the GF100. Currently, the GP106 card is the GTX 1060 - but what bore the 106 moniker a few generations ago? the GTX 450! yeah. The GF106 is the GTX 450, witch means the GP104 SHOUD have been the GTX 1050, NOT the 1060. Nvidia keeps swapping names, making even more money off the backs of people like you, who are willing to spend the ludicrous amounts of money these bottomless pit of a company is asking for.
The 680 should have been the GK100, witch nvidia later renamed into GK110 because of the 7 series or kepler refresh - and sold as the original titan - a 1000$ card! No other high end video card sold for that much before - the GTX 480 had a MSRP of 499$, and the 580 was 450$ - so nvidia doubled their profits with Kepler by simply moving the high and mid end cards around their lineup and "inventing" two new models - the Titan, and later, the GK110b, the 780ti - but not before milking consumers with their initial run of defective GK110 chips, the GTX 780, or GK110-300.
Now nvidia is asking 400$ for a mainstream card, almost as much as the 2, 4 and 5 series high end models cost. But wait - the current flagship, the Titan RTX is now 2500 bloody dollars, and the 2800ti was 1299$ at launch, with prices reaching 1500$ in some places. In fact, it's still 1500$ at most online retailers in my country. F#(k that! 1500$ can buy you a lot of nice stuff - a decent car, a good bike, a boat, loads of clothes, a nice vacation - I'm not forking over to nvidia to pay for a product witch has cost around the 400$ mark for the better part of 18 freakin' years.
Don't you realize we're being taken for fools? Companies are treating us like idiots, and we're happy to oblige by forking out more cash for shittier products...