People compare this to the price of the GTX 1060, but forget the RX 480 was on the market at the same time to keep prices a bit lower! Basically, the closest competition to the RTX 2060 will be the RX Vega 56 (if we believe in the leaks), which still costs upwards of $400~$450, except for one or another occasional promotion.
Unless AMD pulls something off their hat in January, $350 to $400 for the RTX 2060 will be in tune with what AMD also offers! Nvidia with their dominant position, is not interested in disrupting the market with price/performance.
Nice to see bunch of couch GPU designers and financial analysts knows better than a multi million GPU company regarding both technology and pricing. It is called capitalism for a reason, no competition means Nvidia can have free say on how much they price their cards. You don’t like it then don’t buy, good for you. Someone else likes it they buy and it is entirely their own business. NVIDIA is “greedy” sure yeah they better f*ucking be greedy. They are a for profit company not a f*ucking charity.
Good to see a few people out there are onto it, probably others too I just haven't quoted you all. In the absence of competition at certain price points which AMD has generally been able to do at least in the low/mid/upper-midrange (and often top teir) segments previously for some time, Nvidia just has this ability to charge a premium for premium performance. Add to that fact the upper-end RTX chips are enormous and use newer more expensive memory and yeah, you find them charging top dollar for them, and so they should in that position.
As has been said, don't like it? vote with your wallet! I sure have. I bought a GTX1080 at launch and ~2.5 years later I personally have no compelling reason to upgrade, that comes down to my rig, screen, available time to game, what I play, price performance etc etc etc, add it all together - that equation is different for every buyer.
Do I think 20 series RTX is worth it? Not yet but I'm glad someones doing it, I've seen BFV played with it on and I truly hope Ray Tracing is in the future of gaming.
My take is that when one or both of these two things happen prices will drop, perhaps but a negligible amount, perhaps significantly;
1. Nvidia clears out all (or virtually all) 10 series stock, which the market still seems hungry for, partly because many offerings offer more than adequate performance for the particular consumer's needs.
2. AMD answer the 20 series upper level performance, or release cards matching 1080/2070/vega perf at lower prices (or again, both)