This really isn't complicated.
GTX 10-Series GPUs in laptops and mobile devices already had to be downclocked to avoid thermal and power consumption issues.
If the RTX chips are hotter and more power hungry, then the downclocking will have to be more aggressive assuming cooling stays the same, otherwise they will simply burn.
End of story. Done. Finished. That's that. The laws of physics dictate no less.
The laws of physics, well thermodynamics, don't change ... but the comparison is not apples and apples. What are we comparing ?
We can compare the models by series ... in which case the 2080 will likely use more power than the 1080. But the apples and apples comparison must be on the basis of performance delivered ... in which the 2080 should be compared with something close in performance such as the 1080 Ti
MSI 1080 Ti Gaming = 282 watts peak gaming per TPU testing
MSI 2080 Gaming = 244 watts peak gaming per TPU testing
Of course manufacturers and vendors will do their best to hide which of the 20X0 series GPU is being used. And nVidia is supplying what their cleints are asking for, people are going to choose a stylish laptop and will want 2080 performance. The ones who won'tlook poast the web price or store placard will go home with a thin mas market lappie with a heavily downclocked 2080 . Others will spend less on a well designed, preferably custom built laptop with a hefty cooling system and a 2070 with similar performance.
Be like an engineer, forget about "sexy" thin laptops, purchase from a quality outfit known for high performance, or better yet "custom built" and verify that you are getting what you want.... If it doesn't weight 5.5 pounds (15") or 7.5_ pounds (17"), it's not likely going to support Qmax AND deliver long battery life
RTX-OPS - 37T versus T53T
Giga Rays/s - 5 versus 7
Boost Clock (MHz) - 1095 versus 1590
Base Clock (MHz) - 735 versus 1380
Thermal Design Power - 80 W versus 150+ W
Here's MSI's offerings ... had to configure more than Id like extras wise to get apples and apples.
MSI GS75 Stealth 202- $3,227
17.3" FHD, IPS-Level 144Hz 3ms 100%sRGB 72%NTSC
NVIDIA GeForce RTX 2080 8GB GDDR6
w/ Qmax
8th Generation Intel® Core™ Coffee Lake i7-8750H
16GB (1x16GB) DDR4 2666MHz SO-DIMM Memory
512GB Samsung 970 PRO M.2 NVMe Solid State Drive
2TB Western Digital BLUE SATA III Solid State Disk Drive
802.11AC wireless LAN + Bluetooth
4.96 lbs with 4-cell Battery
MSI GE75 Raider 048 - $3,198
17.3" FHD, IPS-Level 144Hz 3ms 100%sRGB 72%NTSC
NVIDIA GeForce RTX 2080 8GB GDDR6
8th Generation Intel® Core™ Coffee Lake i7-8750H
16GB (1x16GB) DDR4 2666MHz SO-DIMM Memory
512GB Samsung 970 PRO M.2 NVMe Solid State Drive
2TB Western Digital BLUE SATA III Solid State Disk Drive
802.11AC wireless LAN + Bluetooth
5.75 lbs with 6-cell Battery
So the QMax is an extra $29 but battey is smaller ... Id be concerned about the extra power combinerd with smaller power and perhaps less robust cooling.