NVIDIA: Turing Adoption Rate 45% Higher Than Pascal, 90% of Users Buying Upwards in Graphics Product Tiers

[Robcostyle]

There are plenty of people that rank a card by price but technically the 2080 (non-Ti) is a midrange GPU just like the GP104, GM104, GK104 and GF104. Only the RTX 2080 Ti and RTX Titan are high end. The TU104 isn't any more high end than the GTX 460 was years ago. Yes, Nvidia now sells a midrange card for $700 to $800 and some people are paying it.

Yup, that’s what I’ve meant. They have this word they use, in order to leave highend tag for 104, and to mark those “some” who buy all this.....Ah, yes - enthuusiasts!)
And btw, they sell low end card for 600$ - guess what index gtx 550 Ti chip had?

 

[fynxer]

Manipulating the market by playing with numbers that nobody can really confirm so the stock goes up.

I smell a new class action lawsuit down the road from stock holders.

Never trust a leather jacket smiling snake like Jensen.

 

[64K]

guess what index gtx 550 Ti chip had?

I'm not sure what you are getting at. It was an entry level Fermi.

 

[lexluthermiester]

that pie chart where 48% is bigger than 50% is plain stupid

That's what I was pointing out earlier..

 

[Robcostyle]

I mean, that 550 ti used GF116, as 2070 uses TU106, so technically that makes rtx2070 card a lowend.
I bet people start complaining about my suggestion - despite that if we had the same tech development as it was in 2000s, rtx 2070 perfomance for low-end 150$ card wouldnt be an absurd.

 

[R0H1T]

Never trust a leather jacket smiling snake like Jensen.

I never trust reptilians anyway, but that's a tad unfair to anyone who wears (fake) leather jackets don't you think?

 

[fynxer]

I never trust reptilians anyway, but that's a tad unfair to anyone who wears (fake) leather jackets don't you think?

Hehe, i only encountered one snake that wears leather jacket and that's Jensen.

Real problem with him is that i do not get the vibe he is honest when he is on stage talking, something is really off with him.

Sure he is a salesman BUT this one acts like he is selling snake oil trying to over convince you and comes across like a fake.

 

[B-Real]

Great Start. Hahaha.

Then you see the 50% GPU drop in NV's own report.

Didn't realise their stock was pushing back over 180+ again, so much for the doom and gloom there.

Sadly they are still competing with themsleves at the moment, a $699 Radeon VII competing with the 2 year old $699 1080 Ti isn't going to change things much above the mid-range, and Polaris is getting stale too now. Navi will hopefully shake things up a bit, but frankly beyond the RX 570 NV have most of the market covered already.

1. It was 286 in October, so I do not get your point.
2. So the $699 RTX2080 is competing with the 2 year old $699 1080Ti. And NV has only one better card, the 2080Ti, with less than 30% performance upgrade and a 1,5x cost for $1200. Funny thing.
3. If you are for FHD, even the RX590 is a better deal with 3 games included than a 1660Ti with 0 games. Not to speak about the cheaper RX580.

And the performance. My 2080 kicks the crap out of the 1080 it replaced.

Performance. Kicks. HAHA. Its a 30% bump for a $100 increase. You don't remember what increase there was from the GTX 980 to the GTX 1080? I help you: more than 60% for $50 increase. Poor milked guy.

 

[Robcostyle]

Hehe, i only encountered one snake that wears leather jacket and that's Jensen.

Real problem with him is that i do not get the vibe he is honest when he is on stage talking, something is really off with him.

Sure he is a salesman BUT this one acts like he is selling snake oil trying to over convince you and comes across like a fake.

Thats Ok, people usually feel uncomfortable when somebody tries to pull the wool over their eyes

 

[Fx]

GG gamers! You cry out loud on every forum about the fact a game is exclusive on a certain store, yet you agree with nvidia pricing of their "new" GPUs, barely better than 4 y old GPUs. GG. Way to go!

Not I. I am still rocking a 980 Ti and the only reason that I didn't upgrade is out of principle. Maybe it is just me, but when I think of paying top dollar for the best graphics card, it is around $500-700.

My excess income could easily afford many 2080 Ti's a year so it isn't about whether I can. I refuse to be herded into price bracket simply because I want the best. $900-1200 for a graphics card is absurd.

Nvidia can go kick rocks.

 

[Warlen]

GG gamers! You cry out loud on every forum about the fact a game is exclusive on a certain store, yet you agree with nvidia pricing of their "new" GPUs, barely better than 4 y old GPUs. GG. Way to go!

Because every person that is upset about store exclusives bought an RTX card right?

 

[Batou1986]

I really dont understand the posts here defending prices going up across the board.
If the price for new cards increased as much as the 10xx to 20xx series every gen GPU's should cost 10's of thousands of dollars by now.
Nvidia is using their performance gap over AMD to make as much money as possible and I cant fault them for that.
But they really do rake their customers over the coals for no good reason to chase greater profits and consumers praise them for it which confuses me.

 

[moproblems99]

I really dont understand the posts here defending prices going up across the board.
If the price for new cards increased as much as the 10xx to 20xx series every gen GPU's should cost 10's of thousands of dollars by now.
Nvidia is using their performance gap over AMD to make as much money as possible and I cant fault them for that.
But they really do rake their customers over the coals for no good reason to chase greater profits and consumers praise them for it which confuses me.

It isn't so much people defending the pricing as it is those people understanding the situation.

 

[Robcostyle]

I really dont understand the posts here defending prices going up across the board.
If the price for new cards increased as much as the 10xx to 20xx series every gen GPU's should cost 10's of thousands of dollars by now.
Nvidia is using their performance gap over AMD to make as much money as possible and I cant fault them for that.
But they really do rake their customers over the coals for no good reason to chase greater profits and consumers praise them for it which confuses me.

People like to defend their opinion, justify their choice - purchase, for an instance.
There're alot of dummies users here, who bought rtx in the heat of passion, so now they won't overthink that purchase. Or, they already did, realised all the stuff, and that makes them even more angry.
I mean, 1200$ - u must be REALLY itchy to justify that much for cut tu102

It isn't so much people defending the pricing as it is those people understanding the situation.

 

[lexluthermiester]

It isn't so much people defending the pricing as it is those people understanding the situation.

Speaking as an RTX card owner, I'm not justifying the prices. I understand them. NVidia's a business and they need to recoup R&D costs. However, I am satisfied with the performance that my 2080 delivers at the price paid.

People like to defend their opinion, justify their choice - purchase, for an instance.

You're making assumptions about people you don't know and marginalizing choices that you don't like. You don't like RTX and/or it's price tag? Ok, don't buy one. Get something else like the Radeon 7... oh, wait, that's expensive too.. Hmm. Looks like you need to do what people have always done, save some money if you want the new-hotness.

There're alot of dummies users here, who bought rtx in the heat of passion

That says more about you making assumptions. I wasn't going to get one until I saw the performance numbers. I did research and homework, like most people do when looking at the prospect of spending $700+ for a single part.

Or, they already did, realised all the stuff, and that makes them even more angry.

More nitwitted assumptions. I don't know a single person who has bought an RTX 2080 or 2080ti and regrets it. I know 2 people who bought 2070's and wish they'd spent the extra to get a 2080, but that's not the same.

You're just an angry troll who can't afford an RTX card and is talking down to those who can/have. Or maybe you're an AMD fanboy who's butt-hurt because NVidia has pulled ahead in performance again. Maybe both. Either way, get over it and quit trolling.

 

[moproblems99]

Speaking as an RTX card owner, I'm not justifying the prices. I understand them. NVidia's a business and they need to recoup R&D costs. However, I am satisfied with the performance that my 2080 delivers at the price paid.

Perhaps I wasn't clear enough. Many aren't defending the prices but rather they understand the situation and were still comfortable buying them.

 

[Robcostyle]

people you don't know

I think I just found one - and the amount of quotes u've made just prooved my assumptions even more.

 

[Deleted member 177333]

NOTHING BUT LIES @their sales results...
trying to encourage this way.... PATHETIC

Ya it's basically spin-doctoring. And with the way they've been performing, that's likely a big reason they feel they have to spin things. Their stock is still down ~30% from where it was 6 months ago. That's insane. And to be fair, it's not all because of Turing, but Turing definitely is a good part of the reason.

Bottom line Turing is selling like crap. They've admitted that Turing is not selling well on other calls that I've posted article links to in other threads. They're just not getting it - or they're just too arrogant to admit they made an error (likely the latter). Turing is priced HORRIBLY and most people are not buying what they're selling - both literally and figuratively. The reviews were garbage for the price points they are selling them at. If they want to sell Turing, they have to price it appropriately and right now they're nowhere close.

At this point I have no faith Nvidia will get the 3000-series priced right, either. I'm honestly expecting to have to sit on my 1080 Ti cards until Intel releases discrete video cards and see if they're at all competitive. I'm someone who generally buys Titan & Ti top-end cards - I've been ready to upgrade my cards for about 6-9 months now as I'm GPU limited in certain games at this point (not to mention I want to get ready for CP2077), but I simply will not pay what NVidia wants for minimal performance upgrades in Turing - for the price, they simply perform like shit.

 

[John Naylor]

Granted the 2080 Ti is $500 more than the 1080 Ti on release but no one seems to know what the markup is on the 2080 Ti or how much Nvidia is selling the GPUs for to the card manufacturers. The 2080 Ti GPU is huge at 754 mm² with 18.6 billion transistors compared to the 1080 Ti GPU at 471 mm² with 11.8 billion transistors. It must surely be more expensive to manufacture. The GDDR6 VRAM is more expensive than the GDDR5X on the 1080 Ti as well.

I believe Nvidia is taking advantage of having no competition at the 2080 Ti level but I wish someone with insider info would step up and tell us by how much. Right now we have no frame of reference because there isn't anything else like the 2080 Ti to compare it with.

1. Of course no one knows but look at the price drops we have seen already on the 2060, 2070, 2080 are down $100s
2. The price of their top card, adjusted for inflation has been around $700 since year 2000
3. Not long ago, the 1080 was running as high as $950 ... now many at $700. Is there an $800 difference between the 2 ? And lets

https://images.hardocp.com/images/news/1489189662xrJkzvohX8_1_1.png

And while yes it has more and better everything, i remember paying $1k for a 1 GB HD ... and my desktop workstations in the early 1990s were $6k ... now they $2k or under.

Are they taking advantage of the lack of competition ? Of course, welcome to capitalism .... companies and directors are legally required to maximize profits .... without breaking any laws of course. Failure to do so has the board members sitting down with headhunters to find new jobs. I have a hard time calling the 2080 anything but a hi-end card .... If we look at the radeon VII as AMDs "hi-end", then by comparison everything from the 2070 on up must be hi end.


2080 => 2080 Ti = 21.6% increase in performance ... for 68.8% increase in price .... 27.5% increase in system price (ROI = 0.785)
2070 => 2080 = 19.8% increase in performance ... for 45.5% increase in price .... 14.3% increase in system price (ROI = 1.385)
2060 => 2070 = 16.7% increase in performance ... for 41.0% increase in price .... 10.0% increase in system price (ROI = 1.670)
1660 Ti => 2060 = 17.0% increase in performance ... for 26.2 % increase in price .... 5.4% increase in system price (ROI = 3.148)
1660 => 1660 Ti = 13.0% increase in performance ... for 20.2 % increase in price .... 3.6% increase in system price (ROI = 3.611)

The above assumes a $1200 build cost exclusive of GFX card .... now of course if your spending $1500 on a GFX card, your not choosing a lower end CPU, prolly a 9900k. So it is heavily skewed and conservative. At the top if the list, those system prices will likely be significantly higher. In addition, the above the law of diminishing returns. The higher you go, the more it costs for the same incremental performance increases. So it's rather easy to justify the extra $52 for a 1660 Ti oiver a 1660. Easy again to go the $81 to the 2060 ... each step ya take will cost you much more money however. That last jump has a negative ROI. At some point, and assuming tariffs on PC parts end, I think we will see the 2080 < $700 (say $659 ish) and the 2070 < $500, say $459 ish. The Ti will hold its premium a bit longer but by fall, I'm thinking $850 - $899

The stock market is a poor yardstick for anything as in the tech sector it's so subject to manipulation bu pump and dumpers, pumping the stock and then selling their shares short. Then its all doom and gloom, again with no real evidence, where the follow up and buy cheap.... only t repeat the cycle a few months later. The realty remains nVidia has increased their market share significantly (1%)in the last month while AMD has dropped 0.6% and Intel has dropped 0.5% and that can not be explained away ... by no means evidence of a long term trend, but certainly indicative of the market seeing current pricing levels as acceptable.

 

[efikkan]

Pascal broke sales records back when it launched, and now Turing has beaten it, despite largely unfair coverage by the press. Nvidia didn't do a flawless launch, but at least now people should stop calling Turing a failure.

Manipulating the market by playing with numbers that nobody can really confirm so the stock goes up.

I smell a new class action lawsuit down the road from stock holders.

Never trust a leather jacket smiling snake like Jensen.

Isn't that pretty much what AMD have been doing the last two years too?

 

[xenocide]

I really dont understand the posts here defending prices going up across the board.
If the price for new cards increased as much as the 10xx to 20xx series every gen GPU's should cost 10's of thousands of dollars by now.
Nvidia is using their performance gap over AMD to make as much money as possible and I cant fault them for that.
But they really do rake their customers over the coals for no good reason to chase greater profits and consumers praise them for it which confuses me.

Because the price isn't going up for no reason. Nvidia is continuing to move to more advanced process nodes, and everything sub-32nm has been quite a mess. There's rising cost in the world of semiconductor manufacturing that people seem to be blissfully unaware of. Bare silicon wafers cost more now than they have in the past 5 years, and there's regular shortages that drive the prices up. All of this is passed onto consumers. It's not that dissimilar from pharmaceuticals. The 1000th GTX 2080 probably costs $50 to make, but the first one cost $10,000,000.

 

[64K]

And while yes it has more and better everything, i remember paying $1k for a 1 GB HD ... and my desktop workstations in the early 1990s were $6k ... now they $2k or under.

I remember when a 40MB hard drive cost well over a thousand dollars. I didn't need that or pay for it either.

As far as ranking the Nvidia GPUs as Entry Level, Midrange and High End take a look at the Memory Bus and size of the chip/ transistor count. If you do then you will see a very, very clear distinction between the 2080 and 2080 Ti. Price is irrelevant in that regard. The 2080 (non-Ti) is nothing more than a midrange card.

 

[lexluthermiester]

The 2080 (non-Ti) is nothing more than a midrange card.

When the 2080 is beating out the 1080ti by a fair margin, that's not midrange. That's top tier. The 2060 and 2070 are mid-range.

 

[64K]

When the 2080 is beating out the 1080ti by a fair margin, that's not midrange. That's top tier. The 2060 and 2070 are mid-range.

No. The 1080 Ti is a high end Pascal GPU. 100 years from now the 1080 Ti will still be a high end Pascal GPU. The 1080 Ti relevant to today's GPUs is no longer a high end performing GPU. It's comparatively a midrange GPU. Do you consider the GTX 480 a high end GPU comparable to the 2080 Ti in performance today?

Look at the Memory Bus width and the size of the chip/ transistor count to see that the 2080 (non-Ti) is a midrange Turing GPU exactly as Nvidia intended it to be.

 

[Fluffmeister]

No. The 1080 Ti is a high end Pascal GPU. 100 years from now the 1080 Ti will still be a high end Pascal GPU. The 1080 Ti relevant to today's GPUs is no longer a high end performing GPU. It's comparatively a midrange GPU. Do you consider the GTX 480 a high end GPU comparable to the 2080 Ti in performance today?

Look at the Memory Bus width and the size of the chip/ transistor count to see that the 2080 (non-Ti) is a midrange Turing GPU exactly as Nvidia intended it to be.

I kinda get what your trying to say, but the fact is this apparently "mid-range" Turing GPU smashes everything but the big daddy Turing GPU. What that says about the competiton is up for debate clearly, and Nvidia haven't even gone to 7nm yet.

In the real world people look at price and performance.