My assumptions are getting stronger after reading this article by TweakTown:
Epic is learning hard lessons about how to not run a PC games store.
www.tweaktown.com
So yeah, either Epic tried to force it or Developers were not informed. Epic must be that desperate and that Fortnite cash might start to run out soon.
Except, with your statement adding on to your previous post, you are misleading people hwre who don’t check other material.
Epic didn’t “force” the sale onto developers/publishers. Per the quoted line:
“Epic's recent mega sale forcibly discounted every game on the storefront over $15. If a game costs more then $15, that game automatically had a $10 discount applied to it
on top of the sale price set by the publisher.” from the article you linked to on Tweaktown, the publishers set the sale prices after Epic said “let’s have a sale.”
What a few of them objected to was the additional $10 on top of their price. That extra was the forced part.