As long as AMD keep targeting the wrong market, Intel is safe.
The consumer market, the people who require a mid range CPU for every day tasks, playing video games, doing something for hobby are better off with Intel. Right now, you can get a 9400F with a motherboard for sub 200 bucks with warranty. Add a mid range RX580-RTX 2060S to that and you satisfy 99% of the people who have a PC at home. The 9400F is better at single and quad core performance than the most expensive Ryzen from last gen. The new Ryzen? The 3600 starts at 250 dollar in my country. And I can't just blindly throw it in a cheap 50 bucks motherboard with a budget RAM. And that's why AMD's targeting makes no sense. There is no point of making budget products that only excel in multi-threaded applications (which the majority of people do not care about), require more expensive RAM and you need to browse the internet to pick the right components and mess in the BIOS for the optimal performance.
I know everybody on the internet is an "influencer" and "concent creator" now and every 12 year old is dreaming of becoming the next Twitch millionaire, but you really do not need the best CPU to stream in 720p for your 8 viewers or create videos for your 150 subscribers. I don't know what is AMD thinking, I feel like they overestimated the importance of this whole thing and their product line-up makes no sense. The thing is, a company that uses professional programs that take advantage of multi-threading won't care about the 50 bucks price difference/CPU. A company won't mess with the CL timings and overclock in BIOS with each PC to get the most out of it. A company will buy 25-50-100 prebuilt PCs from a big manufacturer like Dell and will use it out of box. For a company, productivity is more important than the relatively small price difference of the PCs. And as for the average guy, AMD still comes with more hussle. The new gen motherboards are extremely expensive. Want a cheaper motherboard from last gen? Yeah, just update the BIOS. Wait, you need a last gen Ryzen CPU in it to do that. Or you can start fishing for motherboards that allow you to update their BIOS through USB. Then again, those motherboards tend to be more expensive. Then the recommended RAM, its way more expensive too.
I feel like the impact of this new gen Ryzen is not half as big as the commenters make it seem.