I like that Intel is trying to take IGPs seriously now, but the Iris Plus (GT3e, or even just GT3) graphics aren't what end up in the majority of laptops and desktops. Most people end up with mainstream GT2 graphics with half the shaders, no eDRAM cache, and probably with the cheapest single-channel memory the OEM can find. In terms of units shipped and OEM design wins, Iris graphics make up a tiny sub-5% portion of the market, filling a niche that doesn't exist; Expecting your new laptop to have Iris Plus or Iris Pro is foolish because in terms of design wins and retail availability, you have extremely limited choice of which models come with the relevant intel CPU.
If people want ultraportable graphics performance they buy either a Ryzen-U APU or move on up to the MX150/MX250 options. If they don't want graphics performance they'll be buying something with a ULV Intel processor that likely has a severely downclocked GT2 implementation, starved of performance by the TDP limits of a thin ultraportable. The minute your requirements extend to bulkier laptops, there are dGPUs with vastly superior performance at competitive prices compared to the more expensive higher-end Intel CPUs with Iris graphics, so the Iris graphics niche is tiny and borderline irrelevant.
What Intel really need to do is focus on making their GT2 IGPs perform well with low memory bandwidth and no embedded cache.
That's what AMD did with Raven Ridge; Vega 8 with even slower RAM is acceptable for low-def mainstream gaming as long as the TDP isn't too restrictive (20W gets 90% of the performance available, 15W models struggle once the STAPM threshold is reached). Once you add faster, dual-channel RAM, even the MX150 looks unnecessary - and that's just talking about an 18-month old, lower-end Raven Ridge model. The newer Picasso Ryzen 7 3700U on 12nm is even more efficient and that gets decent performance out of just 15W.