They were obviously milking but it's not hard to see that Nvidia will push their GPUs even harder than before since Intel is jumping in and the AI revolution is right around the corner. Everyone knows the GPU is simply the future for next-generation computing. Tomorrow's landscape will revolve heavily on the GPU, and the CPU will only become less and less relevant especially when we're talking about AI-enhanced software. Intel will most likely put tons of resources into their GPU development and Nvidia will be foolish to hold back even a little. Jensen Huang is too good of a leader to let that happen though.Nvidia did it before, they only got lazy lately
Geforce 6800 Ultra - four as fast as Geforce FX 5950 Ultra
Geforce 7800GTX - Twice as fast as 6800 Ultra
Geforce 8800GTX - Twice as fast as 7900GTX
GTX 280 - Twice as fast as 8800 Ultra
GTX 480 - Twice as fast as GTX 280
GTX 680 - Twice as fast as GTX 580
And then nvidia got lazy