I don't get the confusion, frankly.
Bar the "performance is the same" (it doesn't have to be), is it really surprising that chips from the same process could be split into better/worse power consumption groups? I.e. "harvested"?
Take better ones and sell them at a premium, not so efficient ones, for smaller sum, instead of having people win/lose lotteries.
But "performance is the same", as is being claimed by
@ratirt here, is exactly the problem - because it isn't the same. Period.
Binning for efficiency is most definitely a reality, but it can't work miracles such as lowering power draw by 66% for the same performance. Which is why low-power chips are good for bursty workloads (as they are allowed to (often dramatically) exceed their power budgets for limited time spans), but slower than their higher power counterparts in anything continuous.
As I mentioned before, there's plenty of documentation that Intel's 15W low-power chips consume 45-55W (or even more!) in their short turbo windows before scaling down to much lower clock speeds for a sustained 15W power consumption. That's how modern CPUs work, how they have such high boost specifications, and why understanding the difference between boost clock and base clock is crucial to understanding the differences between these products.
The binning at price points you are describing also happens, but mostly within a performance category (i.e. a 15W i7 generally costs the OEM more than a 15W i5 or i3), but chip prices across categories aren't easily comparable. Why? Because you can't outright say that one is "better" than the other. A 45W Ryzen 7 and a 15W Ryzen 7 are both high-bin chips, just
different high bins (the 15W is likely binned for overall low voltage, low leakage current and hitting a good point on its DVFS (Dynamic Voltage Frequency Scaling) curve around 15W of package power, while the 45W is likely binned for hitting a good point on its DVFS curve at 45W, better efficiency at high clocks, and better clock scaling overall. Both are high bins, but different high bins, and as such both can realistically command a premium price.