They don't have to bother with Intel anymore, to be honest. Intel is no competition right now.
They can and should up the game in the name of the progress - EPYC with 128 cores will be great, the consoles will get 16 logical processors, so mainstream getting 16-core and high-end mainstream getting 32 cores will be welcome for many.
After all, there are new use cases for this type of computing power - ray-tracing, improved physics, artificial intelligence, etc.
Everything feels better with more cores.
Long gone are the days of dual and quad-core processors.
Even today, most working laptops are insanely slow, dual-core with HDD ?! WTH?