I think the point there is that some CPUs are better for certain activities than others. A creator wouldn't want a higher clocked 6c/6t,12t CPU when there are 12c/24t+ with lower clocks that do the job better. You don't lose much on the gaming side regardless, but if it is primarily a gamer, why wouldn't I want the most performant CPU for the job I need? It just depends on the use model...
I really feel this is going to be just existing binned CPUs. IF won't change, just clocks up to about 200 MHz. It's as uninteresting as Intel's chips.