AMD RDNA2 Graphics Architecture Detailed, Offers +50% Perf-per-Watt over RDNA

[R0H1T]

And that's exactly why AMD hasn't bothered competing at the top end for the last few years. A lot of people tend to expect AMD to always be the cheaper brand, even if they tend to lead in performance, efficiency or really just about anything else. Nvidia can still command a premium by selling equivalent performing cards just because they're Nvidia, this is the same even for Intel though with locked chips they tend to segment the hell out of that market covering pretty much every price point imaginable.

The point being buyers tend to expect more, a lot more for a lot less ($) from AMD than their bigger brand counterparts. This is why selling a near 3080 performant chip, at similar prices is gonna be hard for them.

 

[oxrufiioxo]

And that's exactly why AMD hasn't bothered competing at the top end for the last few years. A lot of people tend to expect AMD to always be the cheaper brand, even if they tend to lead in performance, efficiency or really just about anything else. Nvidia can still command a premium by selling equivalent performing cards just because they're Nvidia, this is the same even for Intel though with locked chips they tend to segment the hell out of that market covering pretty much every price point imaginable.

The point being buyers tend to expect more, a lot more for a lot less ($) from AMD than their bigger brand counterparts. This is why selling a near 3080 performant chip, at similar prices is gonna be hard for them.

I definitely agree even if they have 3080+/-10% performance at $649 Nvidia will outsell them by at least 2-1. I ran into this issue a lot doing systems for people no matter how much I showed them the RX 570/580 was better than the 1050/Ti they wouldn't touch AMD even at a similar price with much better performance. To a lesser degree I ran into the same issue with 5700XT vs the 2060s/2070s

 

[Super XP]

Though I agree with the last 2 posts...
AMD competing in the high end and ultra high end is the only way they can convince the gaming community they have what it takes and some. The majority of the money is made in the mainstream, but i ln order for there brand to overcome this comparison hump AMDs been having issues with is competition in the high end.

 

[Valantar]

Though I agree with the last 2 posts...
AMD competing in the high end and ultra high end is the only way they can convince the gaming community they have what it takes and some. The majority of the money is made in the mainstream, but i ln order for there brand to overcome this comparison hump AMDs been having issues with is competition in the high end.

That is partially true, but it also takes more than that - there have been periods when AMD has had the best performance available in both the CPU and GPU spaces, yet in all instances they've been outsold by the incumbents in each market. Mindshare gains take a lot of time - but as you say, halo products are also necessary to gain it to any significant degree. Some people take a lot of time to move from "there are Nvidia GPUs, and then there's also another option if those don't rock your boat" to "there are GPUs from both Nvidia and AMD" when they are considering a GPU. Moving that needle is going to take significant time and effort, so I'm truly hoping they have a compelling halo product to start doing that work. Without it there's a significant risk that AMD and Intel will be competing over the same 20% of the GPU market with Nvidia sitting pretty on the rest, and that isn't good for anyone.

 

[Super XP]

That is partially true, but it also takes more than that - there have been periods when AMD has had the best performance available in both the CPU and GPU spaces, yet in all instances they've been outsold by the incumbents in each market. Mindshare gains take a lot of time - but as you say, halo products are also necessary to gain it to any significant degree. Some people take a lot of time to move from "there are Nvidia GPUs, and then there's also another option if those don't rock your boat" to "there are GPUs from both Nvidia and AMD" when they are considering a GPU. Moving that needle is going to take significant time and effort, so I'm truly hoping they have a compelling halo product to start doing that work. Without it there's a significant risk that AMD and Intel will be competing over the same 20% of the GPU market with Nvidia sitting pretty on the rest, and that isn't good for anyone.

Couldn't have said it better myself
Let's hope RDNA2 has what it takes.

 

[Master Tom]

O.K. let's say hopefully it can compete with the RTX 3080.

 

[BoboOOZ]

I definitely agree even if they have 3080+/-10% performance at $649 Nvidia will outsell them by at least 2-1. I ran into this issue a lot doing systems for people no matter how much I showed them the RX 570/580 was better than the 1050/Ti they wouldn't touch AMD even at a similar price with much better performance. To a lesser degree I ran into the same issue with 5700XT vs the 2060s/2070s

Quite true, the only thing which is different now is that 3080 availability seems appalling.