Nice to see haters in such a number - guess those are the same "but Intel rules FHD on max details" bunch...
Care (or are able) to remember times when AMD ruled the CPU sees, like in 1GHz race or FX64? For performance crown in virtually every scenario, AMD *asked* for a premium price - and why it shouldn't have? A philanthropic corporation?
On "improvement are underwhelming front", please try to remember endless Sandy Bridge revisions, "5-10% faster in very rare memory operations which are almost never used; 2% overall speed improvement, because we added 100Mhz. Main feature: CPU is now cheaper to produce for us (Intel), yet the price haven't moved a bit for customer".
Try to remember the Intel core numbers before Zen(1) - 2(4) / 4(4) / 4(8), weren't they? Only after Zen launch, Intel had an epiphany which lead to the first i3 with 4 real cores, I5 with 6... and i9 as a class... and certain models at significantly lower prices than before... Was there Intel desktop CPU with 8 real cores? Or 10? More? Errrr... What were the prices for non-desktop CPUs with mentioned number of cores?
Is the "philanthropic corporation" responsible for this sudden change of heart? Well, no, because AMD works for profit. However, a "competitive corporation" is. Now we have kind of CPU power we could only dream about few years ago in this price range.
Will I buy Zen3? Hmmmm, reviews first, decision later (thinking about the features inbetween)... Likely not at launch, because the next computer I'm building is midrange... But Zen2 prices will probably drop nicely, so I'll still end with better stuff than I could've before this (pre)launch. If Intel drops prices, then I'll have a privilege of choice, though I doubt I'll take that train out of general principles (486X3 was last Intel CPU I owned, hehehehe - missed the ride on Celeron 300A unfortunately; I don't think about myself as AMD fanboy - I was buying Intel's for a company, but not for myself all this time).
Someone mentioned Intel GPU coming, if we haven't forgotten - how could I ever? A 25-30 years of constant failures, beaten by companies like Tseng Labs, Trident, not to talk about bigger names... Competition, yeyeye, all the stuff I've said above I still hold true, but I kinda have little faith of it being either good globally, or even at price range. Iris Pro 2, more likely. Knights Sinkhole? No, I'm not exactly fair here, Xeon Phi could've been good stuff...