AMD Issues Anti-Scalping Guidelines to Retailers for Radeon RX 6000 and Ryzen 5000 Launches

[ratirt]

The main issue that keeps scalpers in business is that no company will ever launch millions of inventory units at once, for various reasons that can never be fully resolved (inventory allocation, retailers/AIBs not wanting to freeze too much liquid cash into on-hand stock that may go unsold..etc), any launch always start with a small-to-medium inventory with follow-up shipments previously planned.

This is shit that happens in every launch of almost every product from GPU to detergents, now there's a unique problem that is compounding the usual issue even further, and it's three-fold:

1) COVID fucked both shipping and manufacturing operations, so those pre-planned re-stock shipments? Delayed. So now we will be in a huge supply constraint until the manufacturer pumps a lot of stock into the system, which they may be reluctant to do because it would very risky down the line.
2) Scalpers really leveled up their game this go round, there are multiple investigative reports of tech scalpers using techniques that weren't used before, and before you say "Just use anti-bot measures like CAPTCHA", bot-builders have ways to circumvent those measures, it's an arms race that will never stop, sorta like Antiviruses and malware makers.
3) COVID meant that people can't just go into a store and pre-order one, because of safety concerns etc. So everyone is waiting on the same units and refreshing the same online pages etc.

If anyone purposely fucked up their launch, it's probably Sony launching their console without letting anyone know in advance.

I don't think you get me. The Scalpers are out there yes. No one is doubting it. What you seem to miss is, AMD released a notification about it to the resellers for taking necessary precautions. Everyone knows about the scalpers bro. EVERYONE. What you need to understand and others as well, AMD Is going to hit NV back with the NAVI cards. It is in AMD's best interest to get as many cards out there as possible and that is what I'm talking about. Preventive measures it is not like CAPTCHA. As you said scalpers are getting better at what they do and AMD is informing resellers about it to take necessary precautions regarding this issue. the point is not that scalpers aren't there but that AMD is informing resellers to do something about it. This means AMD knows how important this launch is for them.
Covid slowed growth that's for sure but like I said, The global transport Air & sea and trucks in 2020 in comparison to 2019 dropped by 1.1%. That's nothing so you can't blame it on Covid.
People can do it online bro. You don't need to go to wallmart to buy stuff cheap any longer. You can do it online and it will be delivered to you.
So if you are stuck at home for instance, you do shopping online and buy more stuff.
NV failed to deliver and people, due to covid, were buying stuff online and never get it. It's not because of covid or scalpers (to a point) but huge supply issue they have with the cards. And just to let you know. It is not due to 8nm Samsung since this one is 2 years old already (or more)
You need to understand the demand here.
Graphics cards like NV released for $700 or $1500 are a niche.
Consoles on the other hand are being sold in millions. So 2m units for consoles might be not enough considering how many of these is being sold per year. Especially now with the 4k Ray Tracing features.
For graphics cards like 3080, 2m units is all they sell probably. The difference here is enormous and you need to understand that.
Consoles are earning way more than graphics.
For example, Sony PS4 (including pro) sold over 100 million units in total till the end of 2019.
Now if you think about the demand here and divide the 100 mils for 12 months that gives you around 8.3 mil units per month. Lets say you release 5 mils the first month and you will get supply issue.
Now think about the graphics like 3080 , they will sell 2-3m (if lucky) overall. All units 3080 sold ever. Do you see the magnitude here? On top of that, that's just PS4. There's Xbox as well so imagine what a demand in the console market is and suddenly "demand and supply issue" gets totally different meaning here.

 

[CronXPX]

It's not oblige anyone to anything. They might as well have asked drug dealers not to sell drugs to children because it’s "bad". The result will be the same.

 

[Turmania]

Before trying to paint a whiter than white picture, can you please make ryzen 3 3300x processors available to community, as it has been out of reach for many months! Please, produce and make it available on the market l, then worry about scalpers...

 

[pal]

if the bot are buying cpus or gpus, cant a retailer see that 50cpu goes to the same address?! for fuxk sake

 

[John Naylor]

I think this means that availability will be low at launch. Or we're being led to make that inference with a "leak"...

That's already been announced by AMD soi no inference needed.

Wonders? Why is it so hard for you to understand that companies don't want to lose the upper hand when they have it. NV release earlier to acquire attention taking off the AMD launch and show off the product just before AMD's launch with failed supply. Now AMD is hitting it back with release with meaningful supply protecting the product from scalps and those alike.
Is it a wonder or is it just basic marketing and assurance of a place in the market and product sales?

Ya mean like nVidia did with the 780 Ti ? They sat and waited and let AMD invest millions, meanwhile had the 780 Ti sitting on a shelf because the origonal 770 design was used for the 780. After weeks of build up on how the new 290X was going to claim the crown, a week before release, nvidia said ... oh btw, we gonne release this next week and the entire media world tripped all over themselves rushing out new "NEVERMIND headlines. As it turned out the 290x failed to topple not only the 780 Ti but the old 780 now sat in 2nd place above the 290X and 290. There's no good guys here.... this is not a battle of good and evil but a PR battle .... in the boardroom, it's not about what we con do for our customers at our expense .... but what can we make people believe ? Corporations act their own self interest ... its required by law,. Meanigful supply ? .... AMD has already stated that there will be limited supply.

 

[mtcn77]

if the bot are buying cpus or gpus, cant a retailer see that 50cpu goes to the same address?! for fuxk sake

I think an ai can forge an address.

 

[TheoneandonlyMrK]

I think an ai can forge an address.

I'm starting to think ai's have sussed whole persona's

 

[mtcn77]

I'm starting to think ai's have sussed whole persona's

You know the stock trade bots have their own transactional traces, right? It is very dangerous stuff. You can tell when it is iq stuff, but eq! Humans are pretty slow in deducing contextual meaning. I wouldn't think whole essays can be distinguished from their real academic literature originals.