AMD Showcases Upcoming Custom Radeon RX 6700 XT Graphics Cards from AIB Partners

[Raevenlord]

AMD has pulled what could be another sucker punch on NVIDIA with the announcement of its upcoming Radeon RX 6700 XT graphics card set at the $479 price point. Considering, of course, that there's availability; in case there's not, our very own btarunr defined AMD's claims quite well on the news post covering AMD's announcement. If there is actual availability, however, AMD has showcased eight different designs coming from its more high-profile partners: AsRock, ASUS, Gigabyte, MSI, PowerColor, Sapphire, XFX, and Yeston.

All the showcased graphics cards will feature the Navi 22 GPU and 12 GB of GDDR6 memory, but all of them should differ from AMD's reference design in the power delivery: dual 8-pin configurations are the expected changes to the design, so as to allow for higher performance, higher power limit ceilings, and better potential overclocks. Expect all of them - all of them - to be priced higher than AMD's suggested (and we know how that suggestion goes nowadays) MSRP of $479. All of these cards should be available in some quantity come March 18th.



View at TechPowerUp Main Site

 

[evernessince]

$479 MSRP.

Even if products came in at this price point that's pretty crap. Both AMD and Nvidia realize at this point that they don't have to really compete (whether in a pandemic or not). One party sets prices high and the other slightly undercuts them. Both make bank and the customer thinks they have an option when in fact both are terrible value. Even when cards start coming in stock GPU prices are still stuck at Turing level prices and we may never get back sane GPU pricing again.

 

[Nuckles56]

I like the clean looks of the XFX card, even if they will be going for probably $6-700 instead of close to the MSRP

 

[spnidel]

$479 MSRP.

Even if products came in at this price point that's pretty crap. Both AMD and Nvidia realize at this point that they don't have to really compete (whether in a pandemic or not). One party sets prices high and the other slightly undercuts them. Both make bank and the customer thinks they have an option when in fact both are terrible value. Even when cards start coming in stock GPU prices are still stuck at Turing level prices and we may never get back sane GPU pricing again.

yep, at first I was pretty impressed by the 6800 xt and rtx 3080, but with how dogshit the real value is (what with out-of-stock back-orders being 1.4k euros here lol), this generation is worse than the previous

 

[pjl321]

AMD didn't set the price of this card at $479, buyers set the price of this card at around ~$600.

I believe what AMD is doing (and don't really blame them I guess) is they know AIBs will sell this card for ~$600 no matter what they set the MSRP at. The market right now means no matter what the price is they will sell out instantly, so why bother pricing these cards really low?

If AMD set the MSRP at $349 to be ultra competitive then AIBs would just make loads of money as the street price would still be ~$600, if AMD prices them at $479 then AMD & AIBs make loads of money. And you just have to hope some of that money goes into RDNA 3, 4 and 5 development.

Manufacturers don't set the price of products, buyers set the price! There isn't a single card on the market right now that I would buy, so my money is staying in my pocket. Once the mining bubble bursts or production catches up to demand then I will look at cards and prices again. What everyone else is up to them.

And who knows, maybe Intel will be the saviour of the PC gaming market!!!

 

[Caring1]

XFX look to have returned to the clean looks of their previous double dissipation design, very nice IMO.

 

[evernessince]

AMD didn't set the price of this card at $479, buyers set the price of this card at around ~$600.

I believe what AMD is doing (and don't really blame them I guess) is they know AIBs will sell this card for ~$600 no matter what they set the MSRP at. The market right now means no matter what the price is they will sell out instantly, so why bother pricing these cards really low?

If AMD set the MSRP at $349 to be ultra competitive then AIBs would just make loads of money as the street price would still be ~$600, if AMD prices them at $479 then AMD & AIBs make loads of money. And you just have to hope some of that money goes into RDNA 3, 4 and 5 development.

Manufacturers don't set the price of products, buyers set the price! There isn't a single card on the market right now that I would buy, so my money is staying in my pocket. Once the mining bubble bursts or production catches up to demand then I will look at cards and prices again. What everyone else is up to them.

And who knows, maybe Intel will be the saviour of the PC gaming market!!!

This line of thinking only works if you ignore the pricing of AMD's 5000 series. The RX 5700 XT was priced at $400 USD and was only somewhat faster than the 2060 Super, which was also $400. There was no shortage of cards then. It's pretty clear that AMD is intentionally pricing it's cards this way.

And no, buyers do not set the price. If both AMD and Nvidia simply continue to keep prices high, they will stay high. There's nothing buyers can do about it. You have to buy from them. Memory and monitor pricing have been fixed in the past and those companies got slaps on the wrists.

It seems to me that many companies have come to the realization that you can still compete while keeping prices high if all parties in the market seem receptive. No formal agreement is needed. It makes sense from their perspective too as profits increase for all participants in the market.

Intel savior? I mean people hope that yes but if you look at it from Intel's perspective they are trying to make money. If that means slightly undercutting Nvidia like AMD is doing while still allowing Nvidia to maintain those high prices by not undercutting them too much you can bet they will. Let's be honest here, look at Intel's actions over the last decade, what makes anyone think they are the savoir of anything? Intel isn't as bad as Nvidia but they sure as heck ain't no savoir.

 

[pjl321]

And no, buyers do not set the price. If both AMD and Nvidia simply continue to keep prices high, they will stay high. There's nothing buyers can do about it. You have to buy from them. Memory and monitor pricing have been fixed in the past and those companies got slaps on the wrists.

Of course there is something buyers can do, don't buy it! We are not talking about food or water here, these are gaming cards. The buyer probably already has a decent enough card anyway they just want something a little newer and little faster which is fine but if a buyer doesn't think they are worth the price being asked then don't buy it. The prices will start to fall if sales fall, for exactly the same reason prices have increase because sales have increased.

 

[TheUn4seen]

They look nice. All three people who will manage to buy them will be mildly unimpressed by the performance to price ratio, then they will vanish for six months and just when people will start to forget they exist another three units will appear for just 150% of the original MSRP. What a time to be a consumer.

 

[evernessince]

Of course there is something buyers can do, don't buy it! We are not talking about food or water here, these are gaming cards. The buyer probably already has a decent enough card anyway they just want something a little newer and little faster which is fine but if a buyer doesn't think they are worth the price being asked then don't buy it. The prices will start to fall if sales fall, for exactly the same reason prices have increase because sales have increased.

Video cards are utilized in fields ranging from medical to 3D effects to crypto. It's easy to say "don't buy" from a gamer's point of view but that ignores the fact that many others will buy these cards for other uses due to their broad applicable uses. Short of being able to mind control a large portion of the PC gaming user base, I don't see how advising people to not buy will have any real impact on the market. It's not a feasible strategy unless you can get a large movement going, which doesn't appear likely. The only likely factor to shift the market is a depression / recession, which makes many gamers simply unable to buy the product.

 

[catulitechup]

Very good designs.......many colors to make look better gpu mining farm

 

[jboydgolfer]

Youre just as likely to see this assortment as that assortment.

 

[1d10t]

MSI card are the shortest one. I wouldn't buy one though, coming from the 5700XT feels like spending a lot more just to add some RAM.

 

[GamerGuy]

I like the clean looks of the XFX card, even if they will be going for probably $6-700 instead of close to the MSRP

I'd wanted an XFX Speedster MERC319 RX 6900 XT and would have gotten one if not for the CC mix up I'd had. Was pushed back in line and IF I had opted to wait, I'd still prolly be waiting for one even now. So, I'd opted to snag a locally distributed BNIB Nitro+ RX 6900 XT which happened to be available at that time.

I gotta admit, the clean lines and almost minimalistic design of the card (without all those weird angles and RGB) was a huge draw to me...

MSI card are the shortest one. I wouldn't buy one though, coming from the 5700XT feels like spending a lot more just to add some RAM.

There'd be a performance uplift besides 4GB more of VRAM, but I agree with you, the 5700 XT is a solid card and you should not have any issue playing games up to 1440P (some graphics tweaks might be needed though). Even my VEGA64 Red Devil (i7 3960X + 16GB RAM, my first truly high end build back in late 2011) handles a lot of games nicely enough at 3440x1440 with accompanying ingame graphics tweaks for better framerate.

 

[Chomiq]

Congrats to Yeston, standing right next to the big boys in official AMD material.

 

[Camm]

The RX 5700 XT was priced at $400 USD and was only somewhat faster than the 2060 Super, which was also $400.

Somewhat faster? The 5700 XT is faster than a 3070 and gets close to a 3070S. AMD priced that card literally a full tier below its competitor. No RT though.

 

[Chomiq]

Somewhat faster? The 5700 XT is faster than a 3070 and gets close to a 3070S. AMD priced that card literally a full tier below its competitor. No RT though.

Think you meant "2070" and "2070S".

 

[Camm]

Think you meant "2070" and "2070S".

Haha yes, the S gives it away considering there hasn't been a Super this generation.