ASRock Launches AMD Radeon RX 6700 XT Series Graphics Cards

[Uskompuf]

ASRock, the leading global motherboard manufacturer, today announced its AMD Radeon RX 6700 XT series graphics cards. The new products include the high-end, triple-fan AMD Radeon RX 6700 XT Phantom Gaming D 12GB OC, the mid-range, triple-fan AMD Radeon RX 6700 XT Challenger Pro 12GB OC, and the mainstream dual-fan AMD Radeon RX 6700 XT Challenger D 12GB graphics cards.

ASRock's AMD Radeon RX 6700 XT series graphics cards leverage 7 nm process technology and the breakthrough AMD RDNA 2 gaming architecture, and support the DirectX 12 Ultimate API, hardware-accelerated raytracing and HDMI 2.1. The product line features 12GB of GDDR6 memory, and supports the latest PCI Express 4.0 bus standard. With these advanced features, the ASRock AMD Radeon RX 6700 XT graphics cards level up your 1440p gaming experience.





ASRock AMD Radeon RX 6700 XT Phantom Gaming D 12GB OC



The high-end ASRock AMD Radeon RX 6700 XT Phantom Gaming D 12GB OC graphics card uses the triple-fan Phantom Gaming 3X cooling system to provide efficient heat dissipation, and the reinforced metal frame and backplate prevent the board from bending. The ARGB fan, the side ARGB LED board, and ARGB pin-header all support Polychrome SYNC, allowing users to fully customize and control the lighting effects. These special features, coupled with the cool black and red color scheme and pre-overclocked default settings, make the ASRock AMD Radeon RX 6700 XT Phantom Gaming 12GB OC graphics card ideal to meet the core needs of gamers.

ASRock AMD Radeon RX 6700 XT Challenger Pro 12GB OC



The mid-range ASRock AMD Radeon RX 6700 XT Challenger Pro 12GB OC graphics card also leverages 7 nm process technology and AMD RDNA 2 gaming architecture. It features a triple-fan cooler and ASRock's exclusive Striped Axial Fans, which deliver superior heat dissipation. The metal backplate provides strength to prevent damage to the PCB, and the high-quality Super Alloy Graphics Card components help ensure stable, long-term operation. These useful features, coupled with excellent factory-preset overclocking, make the ASRock AMD Radeon RX 6700 XT Challenger Pro 12GB OC graphics card a premium choice for users who value energy-efficient operation.

ASRock AMD Radeon RX 6700 XT Challenger D 12GB



The mainstream ASRock AMD Radeon RX 6700 XT Challenger D 12GB graphics card also leverages the energy-efficient 7 nm process technology, and is equipped with a dual-fan cooler with ASRock's exclusive Striped Axial Fans that provide superior airflow. The graphics card uses the Ultra-fit Heatpipe to maximize thermal contact area for efficient heat dissipation, and a metal backplate and high-quality Super Alloy Graphics Card components for quiet, reliable operation. These practical designs make the ASRock AMD Radeon RX 6700 XT Challenger D 12GB graphics card an ideal offering for mainstream users.

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[Durvelle27]

Hopefully these match the 3070 making them a killer deal

 

[nguyen]

Hopefully these match the 3070 making them a killer deal

If they are available at MSRP then they are already killer deal

 

[ratirt]

The MSRP is $479 for those. If you believe in such things Anyway, if this 6700xt is around 3070's performance, even if you doubled the MSRP price for those it still would have been a killer GPU, at least in Norway. If those are available at launch in serious quantities that would have been a tremendous achievement. If you believe in such things

 

[Gmr_Chick]

I'll take the Phantom Gaming one!

Backplate on it should have been half silver though, I think. That's just my inner detail freak coming out though. Still wouldn't mind having it or an equivalent from Sapphire though.

 

[ZoneDymo]

I'll take the Phantom Gaming one!

Backplate on it should have been half silver though, I think. That's just my inner detail freak coming out though. Still wouldn't mind having it or an equivalent from Sapphire though.

phantom gaming cuz real gaming is impossible cuz no cards :'(

 

[medi01]

if this 6700xt is around 3070's performance

Jawohl

It even wins in 3 titles out of 11 with RT enabled (close in one more) It actually looks even rosier for AMD, if you take into account release dates for RT features.

 

[Deleted member 205776]

Love how the GPUpocalypse decided to happen right when both companies released some of the biggest improvements over their previous gens.

 

[Luminescent]

It will probably cost around 1200 us dollars or 1000 euros in Europe, very few people will buy it even if it's in stock.
The stock issues are solved, if i look online i can buy rtx 3060, 3070, rx6800 and all that, yet, they are triple or quadruple the msrp, EU has all sorts of taxes.
I bet you Nvidia and Amd are in it together, GPU prices will never go down, if this works why ruin it.
Sell less GPU's at greatly higher price with lower operation costs.

 

[RandallFlagg]

It will probably cost around 1200 us dollars or 1000 euros in Europe, very few people will buy it even if it's in stock.
The stock issues are solved, if i look online i can buy rtx 3060, 3070, rx6800 and all that, yet, they are triple or quadruple the msrp, EU has all sorts of taxes.
I bet you Nvidia and Amd are in it together, GPU prices will never go down, if this works why ruin it.
Sell less GPU's at greatly higher price with lower operation costs.

It isn't that the supply is fixed, it's that real prices have reached equilibrium in the three dimensional equation of supply, demand, and price. If you have too much demand vs supply, the price will go up irrespective of MSRP or cost per unit charged by the manufacturers to a retailer/distributor.

Consider, if you want a 3070, 3080, 6800XT etc. and have the money, you can get it easy. Frankly I have not seen a time where you couldn't. It's just expensive.

If you are willing and able to pay, you can buy one right now and be part of the demand part. If you are not willing to buy at these prices, you are somewhere lower on the price / demand curve, not part of current demand. That's me, I won't be generating demand at these prices.

There's plenty of supply for those willing to pay these prices though.

It would have been preferable IMO if the manufacturers had correctly set their prices to hit somewhere in the general vicinity of equilibrium to start with. I would prefer Nvidia and AMD made more money which they could re-invest into other alternatives.

But if Nvidia and AMD can't set the product pricing correctly then Joe Schmo the scalping bot-watcher will do it for them and take the difference.

 

[Luminescent]

But if Nvidia and AMD can't set the product pricing correctly then Joe Schmo the scalping bot-watcher will do it for them and take the difference.

This is exactly the mystery, there is no longer a problem to get these cards from retailers, there is stock in stores and the prices are very very high.
The big question is who is behind this ? is it Nvidia ? is it EVGA ? is it the retailer ?
The ebay scalper is no longer a problem, they might have a better price if they got the cards when they were still at MSRP.

 

[RandallFlagg]

This is exactly the mystery, there is no longer a problem to get these cards from retailers, there is stock in stores and the prices are very very high.
The big question is who is behind this ? is it Nvidia ? is it EVGA ? is it the retailer ?
The ebay scalper is no longer a problem, they might have a better price if they got the cards when they were still at MSRP.

Thinking you missed the point.

If you lower the price, demand (actual buyers) will increase and outstrip supply. If the price is too high, there won't be much demand and supply will balloon. Demand is variable and does not mean 'I want it'. it means how many *will* buy it at a given price point. If you increase the price of say an F-150 pickup to 150K, demand would drop off a cliff. If you decrease the price for that same truck from (~35K) to $10K demand would skyrocket.

MSRP should be set to target the 'correct' price such that supply and demand at that price are close to equal. AMD and Nvidia did not do that correctly. Scalpers made bank on that screw-up first, now someone in the supply chain (AMD/Nvidia, Board makers, distributors, Retailers) is adjusting to the correct market price. I'm not real sure it matters who.

Edit: I should probably point out, the above only works where there is competition. Barring illegal price fixing and collusion - not impossible, people go to jail all the time for that - I think the current prices are essentially driven by market forces, the retailers and distributors are probably the ones making a buck now knowing they can sell all they can get at 2-3x MSRP. It's still better than scalpers. Having said that, there's not much competition in this space, only two chip makers. How much would a car cost if there were only two auto makers in the world?