I don't get the issue here.
If Toyota thinks they can make money creating Hydrogen cars, why not let them try? Alternative fuel methodologies can only be a benefit to society. If it doesn't work, its Toyota's money that's wasted. If it does work (and its more efficient than gasoline or whatever), then society benefits. Win/Win either way.
Its not like anyone in this topic actually knows if H2 cars are going to win or not. It seems unlikely right now, but I don't see any problems investing into the technology. Not all investments pay off (lol Intel Xeon Phi), but generally people learn from those failures. That's how progress is made, you gotta be brave enough to take on a few potential failures if you want to eventually make a breakthrough.
There's clearly major issues with Lithium Ion technology. The weight, the explosiveness, etc. etc. I mean, just a few weeks ago, this happened:
https://www.bloomberg.com/news/arti...details-revealed-in-texas-fire-marshal-report
Yeah, its not like Lithium-Ion is very safe either. Remember Samsung's exploding batteries? Think about what happens when a giant car battery catches fire, its not pretty. Still, we're giving the Lithium-Ion fans plenty of money and opportunity to try out their technology. I'm personally a bit bearish on Li-Ion overall but its worth "checking out".
Similarly, its worth checking out Hydrogen (or other fuels as well: Bio-diesel, E85, Redox-flow batteries, or whatever). If its got some degree of feasibility, build a bunch and lets figure out if its worthwhile later.