This statement makes me question whether Qualcomm understands its competitive situation. Even if Qualcomm’s chip does exceed M1’s performance per watt, the chip still will be tied to windows and there are many consumers who don’t want to use windows with its print nightmare security issues. As such, they’d never purchase a laptop with a Qualcomm chip inside.
People that want a Mac know why they want a Mac, it’s more than just M1, it’s also the macOS experience and the Apple ecosystem like iMessages, Final Cut, Airplay and so on. Qualcomm’s chips, no matter how powerful they become, will not enable these users to use macOS.
Qualcomm will be relegated to running windows, and such, its more direct competition will be AMD and Intel x86. And those two companies will be firing on all cylinders. Especially now that we know that Intel and also AMD will be pursuing hybrid architectures. Seems like Qualcomm’s focus should be on supercharged X86, not M1. And as we know, the snapdragon experience on windows currently sucks.