they are, core count matters more for those who dont know and because of that calling 6 performance cores and 4 eco cores simple "10 cores" compared to a 5800X 8 performance cores, is basically a loophole to false marketing.
and you dont have to use a single number, just say something like " 6+4 " on the box and we are all good from that perspective, and CPU-Z and other programes should be aware and show that difference because if we just call it 10 cores, it could be 10 Pcores or 8 Pcores and 2 Ecores or 6 Pcores and 4 Ecores or 4 Pcores and 6 Ecores or 2 Pcores and 8 Ecores or hell, all 10 Ecores, and those would simply preform differently and would attract different consumers.