MPEG LA, LLC today announced the availability of the VVC Patent Portfolio License. The joint license includes patents that are essential to the Versatile Video Coding (VVC, also known as H.266 and MPEG-I Part 3) standard. VVC provides increased compression with significant bitrate reduction, giving consumers enhanced speed and efficiency in products that encode and decode video for Internet, television and mobile transmission, reception and use.
VVC is capable of delivering 4K to 8K and higher resolution with High-Definition Television (HDTV), Ultra-High-Definition Television (UHD), High Dynamic Range (HDR) and omnidirectional 360° video. The initial patent owners to MPEG LA's VVC License are b<>com; British Broadcasting Corporation; Digital Insights Inc.; FG Innovation Company Limited; Hanwha Techwin Co., Ltd.; Koninklijke KPN N.V.; Nippon Hoso Kyokai; Orange; Siemens Corp.; Tagivan II LLC; and Vidyo, Inc.
"We commend these patent owners for stepping up in such a short time to establish this important license embracing all manner of VVC applications with a simplicity that the market can understand, and we welcome all VVC essential patent owners to join them," said Larry Horn, President and CEO of MPEG LA. "Once again, MPEG LA's VVC License demonstrates MPEG LA's continued commitment to striking a balance between patent holders and implementers to make VVC widely available to everyone on the same reasonable, transparent and evenly applied terms consistent with what the market has come to expect of us. Now more than ever, the market for next generation video needs a pool license it can trust."
View at TechPowerUp Main Site
VVC is capable of delivering 4K to 8K and higher resolution with High-Definition Television (HDTV), Ultra-High-Definition Television (UHD), High Dynamic Range (HDR) and omnidirectional 360° video. The initial patent owners to MPEG LA's VVC License are b<>com; British Broadcasting Corporation; Digital Insights Inc.; FG Innovation Company Limited; Hanwha Techwin Co., Ltd.; Koninklijke KPN N.V.; Nippon Hoso Kyokai; Orange; Siemens Corp.; Tagivan II LLC; and Vidyo, Inc.
"We commend these patent owners for stepping up in such a short time to establish this important license embracing all manner of VVC applications with a simplicity that the market can understand, and we welcome all VVC essential patent owners to join them," said Larry Horn, President and CEO of MPEG LA. "Once again, MPEG LA's VVC License demonstrates MPEG LA's continued commitment to striking a balance between patent holders and implementers to make VVC widely available to everyone on the same reasonable, transparent and evenly applied terms consistent with what the market has come to expect of us. Now more than ever, the market for next generation video needs a pool license it can trust."
View at TechPowerUp Main Site
