EVGA Announces Cancelation of NVIDIA Next-gen Graphics Cards Plans, Officially Terminates NVIDIA Partnership

[Anymal]

I've bought EVGA cards for 15 years now. Steady customer and their reliability and customer service has been top notch.

I'm guessing they may go AMD when the dust settles down a bit.

You said reliability?

 

[igralec84]

My 3080 Ti has extended warranty until 2026. Will i get a Radeon 9950XT in 2025 if it dies?

EDIT: guess not lol

 

[Tomorrow]

Suprising. Also their statement of not downsizing and not closing doors is biazarre considering they are losing 80% of their revenue.
This better not be a blackmail situation where EVGA puts public pressure on Nvidia to get preferential treatment to continue operating.
The fact that they flat out deny going to AMD or Intel kinda hints at that.
Personally if find it stupid not to go AMD atleast.

Tho their GPU quality has suffered on 10, 20 and 30 series trough various issues that other AIB's did not have or did not have to the same degree:
10 series 1080 thermal pad issues.
20 series 2080 Ti space invaders.
30 series power draw issues in New World etc.

 

[DeathtoGnomes]

Here is a guess. The has to do with GPU prices since they are crashing.

1. EVGA payed higher base prices to Nvidia during the shortage.
2. As GPU prices continue to drop, EVGA card stock is worth less than when they originally paid to fill the warehouses during the shortage.
3. Nvidia will not give EVGA a break on the cards they do have in stock.
4. Without the adjustment from Nvidia, EVGA will lose their ass on current stock.
5. Ngreddia said tough luck, thats the price of doing business.
6. EVGA now pissed off brings us here.

 

[MentalAcetylide]

Damn, wasn't expecting this. I'm really enjoying their Kingpin 3090 card & its cooling capability. Well, I'm guessing one of three things can happen.
#1. EVGA had something planned for a while now to mitigate this exiting of the GPU market and they will succeed if they play their cards(no pun intended) right.
#2. EVGA will steadily decline into mediocrity, like 3DFX(remember their voodoo cards?), and be bought out by someone else or dissipate into nothingness.
#3. Their CEO is making a big mistake & ends up getting replaced because of unhappy shareholders in the company?

Personally, I think they're making a big mistake doing this right now and their employees are going to end up getting the crappy end of the stick. They like to say they're going to take care of their employees, but that's usually corporate talk meaning they will give them a piece of candy on the way through the door of unemployment.

 

[ixi]

EVGA gpu app still in alfa or beta?

Sad to see big player go, at least for now. AMD and Intel to come?

 

[RedBear]

Problem is, power supplies can last a user 10 years or more. Probably low margins as well.

Well, PSUs are going to last less time now, if each generation the power requirements will increase significantly and PCI-SIG says that adapters will catch fire. They can thank Nvidia for that.

EVGA aside, it's going to be interesting to find out in the next months whether this is a systemic crisis or it's just EVGA mishandling something and making up excuses. Given the size of EVGA I would favour the former option, but who knows.

 

[DeathtoGnomes]

Steve pumped out a video on this.

 

[taka]

BFG all over again...

Hey i loved my BFG cards and always wonder what happened to them........

That was my favorite.

 

[RandallFlagg]

Hmm...

-EVGA had 40% of the North American GPU AIB market.
-Well-founded rumor was that 4000 series GPUs have been sitting in warehouses since early August, waiting for Nvidia to officially release
-Well-founded rumor also had that the 4070 was going to have an MSRP of $599, a $100 increase over the MSRP of the 3070
-Crypto market collapse just went into overdrive with some kind of consolidation of Eth mining along with hefty electricity inflation (not just in Europe, but mostly there) that apparently has made mining unprofitable on all but the most efficient GPUs (ironically, mostly AMDs like the 6600) - this will likely lead to an truly massive glut on 2nd hand market in short order (days)
-Gaming market collapsed by > 20% last quarter, so it is unlikely to absorb the extra cards

It kind of sounds to me like Nvidia may not have been willing to lower prices on new GPUs, nor help discount old GPUs.

All these things together would make a perfect storm sort of scenario where a company like EVGA simply cannot make a profit selling these cards.

 

[Hanger]

EK/Alphacool: "THANK GOD! That's one less brand we have to make waterblocks for."

 

[ModEl4]

Sad, I hope they partner up with AMD or Intel in the future.
Another possible additional reason is that they made some money in the previous 2 years due to the price inflation in the GPU market and maybe now they concluded that they don't want to use from that capital, bleeding it essentially to further fund the difficult GPU business period that we are entering.

 

[MentalAcetylide]

Hmm...

-EVGA had 40% of the North American GPU AIB market.
-Well-founded rumor was that 4000 series GPUs have been sitting in warehouses since early August, waiting for Nvidia to officially release
-Well-founded rumor also had that the 4070 was going to have an MSRP of $599, a $100 increase over the MSRP of the 3070
-Crypto market collapse just went into overdrive with some kind of consolidation of Eth mining along with hefty electricity inflation (not just in Europe, but mostly there) that apparently has made mining unprofitable on all but the most efficient GPUs (ironically, mostly AMDs like the 6600) - this will likely lead to an truly massive glut on 2nd hand market in short order (days)
-Gaming market collapsed by > 20% last quarter, so it is unlikely to absorb the extra cards

It kind of sounds to me like Nvidia may not have been willing to lower prices on new GPUs, nor help discount old GPUs.

All these things together would make a perfect storm sort of scenario where a company like EVGA simply cannot make a profit selling these cards.

Its beginning to sound like a case of a large multi-billion dollar company just wanting to shit on its partners in order to keep profits up for its share holders. Nevertheless, I still think EVGA might be making a mistake. The fact of the matter is their cards are more expensive because they're taking something that NVidia manufactures & making it better in regards to performance & cooling. NVidia is just being an obtuse business "partner" and doesn't want to have anything to do with shouldering any of that cost. As a result, EVGA won't be able to profit enough from it in the current economic situation.

 

[openbox1980]

Suprising. Also their statement of not downsizing and not closing doors is biazarre considering they are losing 80% of their revenue.
This better not be a blackmail situation where EVGA puts public pressure on Nvidia to get preferential treatment to continue operating.
The fact that they flat out deny going to AMD or Intel kinda hints at that.
Personally if find it stupid not to go AMD atleast.

Tho their GPU quality has suffered on 10, 20 and 30 series trough various issues that other AIB's did not have or did not have to the same degree:
10 series 1080 thermal pad issues.
20 series 2080 Ti space invaders.
30 series power draw issues in New World etc.

When I was selling computer parts, the EVGA 2080ti black edition was the worst. I had so many returns on that model.

 

[R-T-B]

Unless they plan to expand it

Recent Ryzen mobo launch suddenly makes more sense.

some kind of consolidation of Eth mining

You mean it utterly ending by going Proof of Stake?

When I was selling computer parts, the EVGA 2080ti black edition was the worst. I had so many returns on that model.

It's basically the reference board with a third party cooler, no?

Well, PSUs are going to last less time now, if each generation the power requirements will increase significantly and PCI-SIG says that adapters will catch fire.

That's not really what the notice says at all. See @jonnyGURU 's postings on this point.

 

[freeagent]

Wow, never had a problem with their cards! Very sad to see them go! Tough sell on their mobos for me though.. had their 680i and it could barely run a Q6600 at stock. I know that was a long time ago, but I paid over 300 for that board way back when, and that was a lot of money. I have a hard time letting go

 

[regs]

100% of the card that used to be for years was a poor margin?

 

[shovenose]

I really would love it if they’d partner with Intel Arc. They need a strong AIB partner.

 

[RedBear]

That's not really what the notice says at all. See @jonnyGURU 's postings on this point.

This one? Even after reading it, I'm still left wondering: what does it say then?

 

[ModEl4]

EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.

— Andrew Han, CEO of EVGA

 

[VSG]

CEO's statement:
EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.

— Andrew Han, CEO of EVGA

Source?

 

[Minus Infinity]

Not surprising really. The way Ngreedia screwed over it's AIB partners with pricing and margins has left most of them fuming. Someone has finally had a gutful of Huang's mercenary tactics.

 

[mama]

The comments about the quality of the EVGA cards seem off point. You don't get such a sizeable proportion of the market over a long period if the quality/value isn't there.

Gamer's Nexus seems to suggest the decision is more of a personal one for the CEO who wants to "spend more time with family". That doesn't ring true to me. Every failed politician says they "want to spend more time with their family". It's just a boiler plate excuse to mask the true reason or reasons.

 

[ModEl4]

Source?

I edit my post:

EVGA ceases video card production, no more EVGA GeForce GPUs - VideoCardz.com

EVGA ends relationship with NVIDIA The end of an era. EVGA has invited members of the tech press to a closed meeting to announce the discontinuation of their graphics card manufacturing. The company has confirmed it will not launch GeForce RTX 40 series as well as future series. EVGA will not...

videocardz.com

NVIDIA has already provided a short statement, as reported by Tae Kim:

We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA all the best.
— NVIDIA Spokesperson

 

[ZoneDymo]

I really would love it if they’d partner with Intel Arc. They need a strong AIB partner.

Yeah them partnering with Intel would be pretty fantastic, they can pick the rules for both companies so they have a position of power unlike with Ngreedia and Intel will get a strong established quality name for their new cards, it would be Win/Win.

Apart from that, man its interesting reading the comments, they feel so emotional and "needing to pick sides"ish