EVGA Announces Cancelation of NVIDIA Next-gen Graphics Cards Plans, Officially Terminates NVIDIA Partnership

[The Von Matrices]

cutting off your nose to spite your face preemptively when there's still plenty of demand for the gargantuan 4090 seems kinda self-destructive? they seem to have no problem continuing to ship top-end motherboards (and those must make bank, or they would have cancelled it years ago) so why not concentrate on top end video cards with only hybrid water here?)

They can't just buy only top end GPUs from NVIDIA, they have to sell the entire range or else NVIDIA won't provide them with chips. Also, binning GPUs to sell super premium Kingpin editions also means you end up with a lot of GPUs that can't run much faster than stock and have to be sold at bargain prices.

that's a lot of revenue to lose overnight

Who cares about revenue if there's no profit to be made?

 

[Colddecked]

Yeah enough with the brand hate, it's a two horse race ladies, stop pretending to care about EVGA when most of you wouldn't touch them with a barge pole because they were Nvidia only.

Your hatred of Nvidia doomed EVGA, well done.

Ok sure, everyone hates Nvidia so much they have a massive lead in market share? Lets just ignore Founders Edition cards that they sell cheaper than any other AIB. It's honestly amazing they still have AIB partners.

 

[samum]

Who cares about revenue if there's no profit to be made?

Exactly. The top line is nice, but it's the bottom line that matters.

 

[Fluffmeister]

Ok sure, everyone hates Nvidia so much they have a massive lead in market share? Lets just ignore Founders Edition cards that they sell cheaper than any other AIB. It's honestly amazing they still have AIB partners.

I guess, I mean if those AIB partners don't like it they are free to develop their own GPUs and sell them instead.

 

[OneMoar]

lets not kid our selves

evga ran themselves into the ground nvidia has nothing NOTHING todo with this despite what Mr Han wants you to think
this is classic corpo misdirection blame nvidia for his failing and storm out of the room hoping to cause a scene

I suspect that this is a stalking horse play evga has a buyer in the wings and they don't want the gpu assets

I suspect evga to be sold or merged or otherwise non-existent within the next 3-6 months if not sooner


the writing has been on the wall for awhile EVGA has been in a downward spiral for years

half there staff left earlier this year, this has nothing todo with Nvidia being "mean" or a "bully" (and they absolutely are but not the point)
you don't see any other AIB publicly crying about it

and seriously Making Company ending business decisions because you are offended? WTF??????

on what planet is that solid business sense ? its absurd Speaking of..

Furthermore pivoting to motherboards and psus?frankly absurd: they aren't a major player in any of those segments, when was the last time you saw a build featuring a evga motherboard or even psu?

thats a lousy lousy excuse I am am surprised anybody bought it

evga is a corporation and corporations are SAY IT WITH ME NOT YOUR FRIENDS

 

[R0H1T]

EVGA isn't blameless but it'd be a gross oversight to neglect what Nvidia are doing for the last decade & will continue to do so in the next, if the users & their board partners don't neglect this potential inflection point!

and seriously Making Company ending business decisions because you are offended?
on what planet is that solid business sense ? its absurd

He probably didn't mean it literally otherwise he wouldn't be running a business for 20+ years. The commentary sounds more like what China does in their usual PR, maybe it's a cultural thing where "pride & feelings" are often exaggerated as major sticking points. This is a purely business decision as you could see with their falling margins.

EVGA won’t offer Nvidia next-gen series

Citing price increases and shrinking margins, EVGA quits Nvidia.

www.jonpeddie.com

Just blame covid

Or the Martians, or that guy who gets you banned from the forums or that other guy

 

[Hxx]

Ok sure, everyone hates Nvidia so much they have a massive lead in market share? Lets just ignore Founders Edition cards that they sell cheaper than any other AIB. It's honestly amazing they still have AIB partners.

my guess is Nvidia wants to do away with AIBs or severely limit their allocation and skus. Nvidia is a big enough company to handle its own retail channels to end users. My guess is EVGA is sort of seeing this end of AIBs and they are backing out early in the process. good for them.

 

[OneMoar]

EVGA isn't blameless but it'd be a gross oversight to neglect what Nvidia are doing for the last decade & will continue to do so in the next, if the users & their board partners don't neglect this potential inflection point!

He probably didn't mean it literally otherwise he wouldn't be running a business for 20+ years. The commentary sounds more like what China does in their usual PR, maybe it's a cultural thing where "pride & feelings" are often exaggerated as major sticking points. This is a purely business decision as you could see with their falling margins.

EVGA won’t offer Nvidia next-gen series

Citing price increases and shrinking margins, EVGA quits Nvidia.

www.jonpeddie.com

Or the Martians, or that guy who gets you banned from the forums or that other guy

20 years as a American company you would think he would know better
nope not buying it

 

[R-T-B]

when was the last time you saw a build featuring a evga motherboard or even psu?

The mobos are admitedly rare to see, but man, have you been living under a rock? Their PSUs are pretty much everywhere.

They are rebrands, sure, but that's profitable.

 

[R0H1T]

Not everywhere but they're a lot more profitable/popular than their GPU's outside NA, Western Europe. EVGA is still a marginal brand in this part of the world, even if you only consider their mobos or PSU.

 

[OneMoar]

The mobos are admitedly rare to see, but man, have you been living under a rock? Their PSUs are pretty much everywhere.

They are rebrands, sure, but that's profitable.

they aren't what I would consider a first tier supplier or even a second tier
at least from a market presence pov
somebody says psu what brands that come to mind
and evgas motherboard department is dead in the water according to gn

 

[R0H1T]

somebody says psu what brands that come to mind

Asus, Gigabyte, MSI, Antec, Cooler Master, Seasonic, Corsair, ADATA, Deepcool, Silverstone in no particular order. Basically they're GPU's or bust, they may survive with just making reselling PSU's but I'm not sure how they ride it out with just the one product line which also has some serious competition. They will have to make more stuff & enter other markets, maybe even GPU's from AMD/Intel or else realistically they're poof a few years from now.

 

[maxfly]

they aren't what I would consider a first tier supplier or even a second tier
at least from a market presence pov
somebody says psu what brands that come to mind
and evgas motherboard department is dead in the water according to gn

Lmao
You're either way out of touch or intentionally being facetious. There's only 4 or 5 top notch PSU companies and EVGA has been amongst that group for many years.
Their mb division has never been a major player in the big picture but most everyone knows that without a tuber giving them the tip.
If you feel jaded by EVGA for whatever reason, cool do you but stop with the nonsensical bs.

 

[R0H1T]

He's partially right about EVGA, they're major brand catering to what a billion or so people in NA, Western Europe? When you're talking about ~5 billion in this part of the world they're not even in the top 5 & yes that includes just PSU's or PSU+GPU (motherboards?) market.

Over here Gigabyte, Cooler Master, Deepcool, Antec, Corsair are the top 5 IMO.

 

[FinlandApollo]

He's partially right about EVGA, they're major brand catering to what a billion or so people in NA, Western Europe? When you're talking about ~5 billion in this part of the world they're not even in the top 5 & yes that includes just PSU's or PSU+GPU (motherboards?) market.

Over here Gigabyte, Cooler Master, Deepcool, Antec, Corsair are the top 5 IMO.

By what standards Gigabyte is the top 5? Quality, nope. Same goes with current quality of Antec and majority of Deepcool's alternative.

Quality wise, EVGA is up there with Corsair's high end and Seasonic

 

[OneMoar]

By what standards Gigabyte is the top 5? Quality, nope. Same goes with current quality of Antec and majority of Deepcool's alternative.

Quality wise, EVGA is up there with Corsair's high end and Seasonic

thats the point they don't make there own psus they rebrand somebody elses ? why would I now buy a evga psu when I can't trust that the company will even exist in a year ?
not only that at first they where re-branded superflower, now they are FSP junk
explain why I would want that ?

 

[R0H1T]

By what standards Gigabyte is the top 5? Quality, nope. Same goes with current quality of Antec and majority of Deepcool's alternative.

Quality wise, EVGA is up there with Corsair's high end and Seasonic

By selling more in Asia than EVGA? That's why I said here, it's either Asus or Gigabyte & they're both much bigger in terms of market presence plus sales.

 

[OneMoar]

asias market is even harder then north america or the eu

 

[R0H1T]

And bigger, plus the only one with substantial growth potential. EVGA is basically addressing only ~40% of the market, if they'd compete more here they'd probably have their PSU margins cut in half.

 

[maxfly]

Gigabyte...the sorriest of the sorry. That says everything we need to know about this conversation.

Back on topic before the banhammer comes down is my advice. Later.

 

[Bomby569]

Might help EU supply given EVGA stock share was so imbalanced in USA favour. Hopefully their allocation goes to partners with better worldwide spread now.

good point, let's hope

 

[taka]

Some companies have products in all tiers, low to hi. Evga didn't have this as far as i know. Now it depends what tier you choose when forming an oppinion.
Some companies like Gigabyte decided to slow down top tiers and sell only low. Aorus was quite good a few years ago.
But from a bussines point of view, if you sell more low tiers, why bother with hi end?
Just for prestige? Look at EVGA now.

Later edited, EVGA had tiering, but all tiers were overpriced compared to rest.

 

[Bomby569]

Some companies have products in all tiers, low to hi. Evga didn't have this as far as i know. Now it depends what tier you choose when forming an oppinion.
Some companies like Gigabyte decided to slow down top tiers and sell only low. Aorus was quite good a few years ago.
But from a bussines point of view, if you sell more low tiers, why bother with hi end?
Just for prestige? Look at EVGA now.

Later edited, EVGA had tiering, but all tiers were overpriced compared to rest.

EVGA sold low end cards and low end PSU's.

 

[taka]

I always sort one product after price, EVGA are on last page. A 3060 from them is same or more money as a 3070 from others.
Never had one and look's i never will.

 

[Sora]

Here is a guess. The has to do with GPU prices since they are crashing.

1. EVGA payed higher base prices to Nvidia during the shortage.
2. As GPU prices continue to drop, EVGA card stock is worth less than when they originally paid to fill the warehouses during the shortage.
3. Nvidia will not give EVGA a break on the cards they do have in stock.
4. Without the adjustment from Nvidia, EVGA will lose their ass on current stock.
5. Ngreddia said tough luck, thats the price of doing business.
6. EVGA now pissed off brings us here.

Correct.

also Andrew is a psycho