Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme

[Wirko]

Exactly what I thought. There will be so much confusion!

Wouldn't a name like Core i1 be better?

You've seen what happens when Intel runs out of numbers less than 3 but greater than zero. Core i20Å, then Core i18Å.

Seriously, can they please stop with the BS pretence and just make 4C E-core CPUs the baseline for $99 kids tablets? There's no point in trying to foist 2T "celerons" or whatever they're now called on the market. 4 E-cores are dirt cheap to make and as much as I disrespect Intel, their engineers have done a great job with E-cores in terms of performance/Watt and performance/die area. As a company utterly invested in x86 perhaps they should cede some profit to win the entry-level and low-end. It would do a lot to shake off incumbent threats from Qualcomm, Apple, and Mediatek,

The mobile Pentiums and Celerons, the ones this news is about, are already 1P+4E. Intel, in a desperate attempt to go lower than the bottom, also disabled SMT on the Celeron.

I'm sure most people here can recite the whole lineup of Alder Lake desktop processors by heart, and some can list the H/HK/HX chips and maybe P and U. Now raise your hands those who have heard of the ones listed below. Yeah, I thought so. These are the ones that are going to lose their precious brand names next year.

Also compare the prices (those are Intel's "Recommended Customer Prices") against the i3-12100F at $97 and i5-12400F at $167.

 

[pressing on]

If I remember correctly, wasn't there a Lakefield CPU a couple of years ago that pioneered the 1P + 4E core arrangement, with a TDP of 7W. It appeared in a Samsung laptop of some sort. The Lakefield was classified as an i5 so logically just reclassify the Alder Lake-U Celerons and Pentium Golds as i5s?

This does not quite work if you look at one of the companies that uses the Pentium Gold 8500, Durabook. They use 3 of the Alder Lake-U processors as follows:

Intel Core i7-1250U (12th Gen) Processor with vPro™ (12M Cache, up to 4.7 GHz, 2P+8E cores)
Intel Core i5-1230U (12th Gen) Processor with vPro™ (12M Cache, up to 4.4 GHz, 2P+8E cores)
Intel Pentium Gold Processor 8500 (8M Cache, up to 4.4 GHz, 1P+4E cores)

This would suggest that the 8500 should be an i3, with a rename such as Intel Core i3-1200U rather than the meaningless Pentium Gold 8500 branding.

 

[tony359]

‘ What’s this processor called?’
‘Processor’
‘Yes this processor’
‘Processor’
‘I know it’s a processor but what’s its model name?’
‘Processor’

(‘who’s on first? -Who - The guy in first - Who’)

 

[QuietBob]

Now raise your hands those who have heard of the ones listed below. Yeah, I thought so. These are the ones that are going to lose their precious brand names next year.

Wow, so they still manufacture 1t cores running at 1 GHz with no boost in 2022? And what's the point of disabling SMT on the fastest core of an already crippled CPU?
It's also worth noting that Intel only added AVX and FMA3 support to their Celeron and Pentium lines with the current Alder Lake lineup. Haswell had both in 2013.

 

[R0H1T]

You've seen what happens when Intel runs out of numbers less than 3 but greater than zero. Core i20Å, then Core i18Å.


The mobile Pentiums and Celerons, the ones this news is about, are already 1P+4E. Intel, in a desperate attempt to go lower than the bottom, also disabled SMT on the Celeron.

I'm sure most people here can recite the whole lineup of Alder Lake desktop processors by heart, and some can list the H/HK/HX chips and maybe P and U. Now raise your hands those who have heard of the ones listed below. Yeah, I thought so. These are the ones that are going to lose their precious brand names next year.
View attachment 261973
Also compare the prices (those are Intel's "Recommended Customer Prices") against the i3-12100F at $97 and i5-12400F at $167.

$161 for 1P core, no wonder they're still in business

Wow, so they still manufacture 1t cores running at 1 GHz with no boost in 2022? And what's the point of disabling SMT on the fastest core of an already crippled CPU?
It's also worth noting that Intel only added AVX and FMA3 support to their Celeron and Pentium lines with the current Alder Lake lineup. Haswell had both in 2013.

No actually they did this sneakily post ADL, I mentioned this I think last year when they teased (released?) the lineup that 1+4 combination should not exist today but given the price it's a total ripoff

 

[Bomby569]

celeron and pentium were synonymous of crap at this point, but this is really confusing your product naming

i guess for system integrators it's much better to sell a "Intel CPU" then a Celeron and Pentium.

 

[INSTG8R]

- Hi, I'm looking for a laptop with an Intel Processor.
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!

Imagine the Marketing Deptament meeting
“So we need a new name that identifies our brand, ideas?
”How about Intel Processor?”
”Brilliant! give that man a raise! Meeting adjourned.

 

[mechtech]

"Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers."

Oh yeah, because renmaing multiple lines of CPUs to the same name makes things WAY simplerm

And now supporting purchasing departments and trying to get the same chip in multiple models is going to be a major headache


People dont need $120 quad cores to browse facebook or do their budgets. Also, these chips are not going away, they're just all going to be called "Intel processor" and the end user will have to investigate each chip to see what they offer.

You're right. They need a hexa-core to run all that pre-installed factory bloat with an off-the-shelf laptop/desktop

 

[Ferrum Master]

To be honest... penta... as follower to the 486 was kinda stuck... intel was just awkward explaining it.

The should have carried on meaningful names to their arch.

But Celeron should have taken the grave besides Duron ages ago...

 

[Wirko]

‘ What’s this processor called?’
‘Processor’
‘Yes this processor’
‘Processor’
‘I know it’s a processor but what’s its model name?’
‘Processor’

(‘who’s on first? -Who - The guy in first - Who’)

HP multifunction printers went through this stage a few years ago, and some of their low end notebooks are at this stage now.

 

[TranceHead]

I thought they might go with i1

 

[Porthos]

Although first time I use PC from 1992 (something 486, too young to remember) but not until 2004 I had my first own PC with Celeron D320 (if i remember correctly). Always drool when saw Pentium ads on TV.
Sad to see brand name from my childhood got killed.

 

[caroline!]

So...
Processor 13900K? just remove the word processor from the box and it's good, keep the number, that's better.

Who calls it "Intel Core i9 13900K" really? almost no one, and it's not like there's another chip with the same number already.
Same goes for Ryzens, who says "I have an AMD Ryzen 7 5800x processor"? a few perhaps but most of us say I have a 5800x and it's understood.

As for the Celeron and Pentium stuff... it's the same, Intel 8505 will be the same as Intel Pentium Gold 8505, reminds me of 386 and 486 days, the correct names were 80386 and 80486 but at least in the tech/nerd space of that era nobody pronounced that 80, AFAIK. All I know about them is from old magazines and the 80 is rarely featured.

 

[Frick]

Wow, so they still manufacture 1t cores running at 1 GHz with no boost in 2022? And what's the point of disabling SMT on the fastest core of an already crippled CPU?
It's also worth noting that Intel only added AVX and FMA3 support to their Celeron and Pentium lines with the current Alder Lake lineup. Haswell had both in 2013.

5 threads.

 

[pressing on]

5 threads.

within a power envelope of 9W

 

[Frick]

within a power envelope of 9W

So?

 

[phanbuey]

celeron and pentium were synonymous of crap at this point, but this is really confusing your product naming

i guess for system integrators it's much better to sell a "Intel CPU" then a Celeron and Pentium.

exactly - I think that's the initial thinking... but the outcome of this is instead of Celeron and Pentium being synonymous with crap, "intel cpu" will become synonymous with crap.

 

[regorwin56]

So no more distinction between Pentium and Celeron mobile?
Also no more distinction between Pentium Gold and Pentium Silver?
Grace/Crest/Sky Mont says hi?
Customers will see quad core vs dual core with minimal turbo clock difference and they will think automatically quad is better, without having the Gold/Silver naming paradox incentive to check it further!

At that time, Intel divided the Pentium into Pentium Gold and Pentium Silver. I don't like it very much. The positioning is not very clear.

 

[n-ster]

So...
Processor 13900K? just remove the word processor from the box and it's good, keep the number, that's better.

Who calls it "Intel Core i9 13900K" really? almost no one, and it's not like there's another chip with the same number already.
Same goes for Ryzens, who says "I have an AMD Ryzen 7 5800x processor"? a few perhaps but most of us say I have a 5800x and it's understood.

As for the Celeron and Pentium stuff... it's the same, Intel 8505 will be the same as Intel Pentium Gold 8505, reminds me of 386 and 486 days, the correct names were 80386 and 80486 but at least in the tech/nerd space of that era nobody pronounced that 80, AFAIK. All I know about them is from old magazines and the 80 is rarely featured.

This only applies to mobile Celeron and Pentium, not the Core i series. I haven an AMD processor/CPU, or Ryzen 7, or Ryzen 5800x or AMD 5800x etc makes it more accessible to the masses. Most won't know the model of their CPU, maybe the brand, maybe the position of the stack, maybe then gen (12th gen Intel or 5000/"5th" gen series etc). Most people with an Intel processor 7305 processor will say, I got an intel processor, cuz they don't care enough to memorize the model number.

Calling it an Intel processor 8500 processor is just dumb.

Why would you want "Intel Processor" be synonymous with you're most shitty 1p4e 1Ghz processor?!? Geez Intel

 

[Vayra86]

What year is this? 2000?

For Intel, every year is a quad core year. Four seasons? Quad Core! And that's two dual cores, just as well. You get a core! And you get a core!

After all, ever since they went higher, they got into trouble.

 

[pavle]

Intel is intent on shooting themselves in the foot, let me show an example:
Person A: Which processor does that laptop that you've looked at have?
Person B: Intel Processor.
Person A: Oh that one, eh, that's slow. Just buy the one with a Ryzen.

Let them...

 

[Wirko]

Desktop Alder Lake Pentium (the one that's keeping its name for now) is still a decent chip at a decent price. If only prices of H610 boards came close to H410/H510.

 

[gmn17]

RIP Pentium RIP Celeron

 

[Easo]

This truly has to be one of the strangest rebrandings.

 

[Speedyblupi]

year its just as bad a selling a "core" branded processor that is multi-core; it took them 5 y ears to ditch that retarded naming scheme for core i7

What do you mean "ditch that retarded naming scheme"? Core i7 is still called Core i7.

And if you really want to laugh at Intel's silly "Core" naming scheme:

• The original Core was based on the "Enhanced Pentium M"/"Yonah" CPU microarchitecture and included models with 1 or 2 cores.
• The microarchitecture of Core 2 CPUs was called "Core". So a Core 2 Duo is a CPU with 2 Core cores.
• "1st generation Core" is the 3rd generation of CPUs called "Core"

Who calls it "Intel Core i9 13900K" really? almost no one, and it's not like there's another chip with the same number already.
Same goes for Ryzens, who says "I have an AMD Ryzen 7 5800x processor"? a few perhaps but most of us say I have a 5800x and it's understood.

This is going to get confusing next generation. "I have a 7800X" could mean "I have a Core i7-7800X" (6-core Skylake HEDT CPU) or "I have a Ryzen 7 7800X" (8-core Zen 4 CPU). It's already confusing when I look for "5500U laptop" and get results for both the Ryzen 5 5500U and i7-5500U.

Intel Core i7-1250U (12th Gen) Processor with vPro™ (12M Cache, up to 4.7 GHz, 2P+8E cores)
Intel Core i5-1230U (12th Gen) Processor with vPro™ (12M Cache, up to 4.4 GHz, 2P+8E cores)
Intel Pentium Gold Processor 8500 (8M Cache, up to 4.4 GHz, 1P+4E cores)

This would suggest that the 8500 should be an i3, with a rename such as Intel Core i3-1200U rather than the meaningless Pentium Gold 8500 branding.

The i3-1210U exists and has 2P+4E cores. I think it makes sense to have a name below i3 for the 1P+4E models... but "Pentium Gold" is pointlessly long. It should just be "Pentium" IMO (leaving the "Celeron" name for E-core-only models rather than differentiating between Pentium Gold and Silver), or they could add "i1".