If this is true, its possibly the best case scenario for the price conscious buyer. Not interested in the 7900X/7950X but would love to see some combatant 7600X/7700X price discounted action. Paired with an affordable B-series board, we the value hunters might just have something to applaud. The 13600KF/13600K @ $300-$320 and presumably 13400F for $180-$200 sets an exciting reference point for both AMD and Intel battling it out.... there's gonna be blood on the battlefield (we just need to throw an unarmed NVIDIA in the midst of it all).
BTW, here in the UK 5000-series is taking up all the top spots in the Best Seller count. Even the 3XD is now quickly climbing the ladder. I bet AMD anticipated the slow AM5 admission... maybe the 5800X3D and slashed non-X3D variants was a foreseen countermeasure? With X-series boards starting from £350 in the UK... i don't expect 7000-series to top the charts anytime soon.... maybe 7950X/7900X but the rest (majority) is a no-go. I thought pre-launch earlier speculations - "increased build cost" was evident in itself that Zen 4 wouldn't come out with a bang bang? Even if the reviews saw the 7600X outpacing the 12600K by a clear mile... i still wouldn't splurge up for a super expensive platform upgrade. I'm sure many (like myself) are waiting to see how B-series boards hold up, possibly small but relevant further trim on DDR5 prices and no doubt some Intel-AMD price war action at the close of 2022.
Back to the battleground... any ideas how to throw Nvidia in the midst of clashing axes and swords? That would be the prettiest achievement of all!
I really don't think the price of the CPUs themselves is the hindrance here.
Consider, cheapest 7600X / 7700X 32GB DDR5-5600 build I can do at Microcenter:
Assumption : You've got a case, PSU, KB / mouse, Wifi Card/wired connection, OS license, CPU cooler, and drives
ASRock X670E PG Lightning AMD AM5 : $259 (note, this just dopped $10 in price)
Corsair Vengeance 32GB (2 x 16GB) DDR5-5600 C36 : $157
7600X : $299
$20 discount on MB/CPU combo : -$20
Total : $695
Sub 7700X @$399:
Total : $795
So, lets say AMD lopped off $50 on the CPU price. That would save you 7% on the 7600X build, and 6.2% on the 7700X build.
Also keep in mind, with the build above, you're not going to see the kind of numbers in the reviews with it.
You need faster memory, and a better cooler than a typical Zen 2/Zen 3 user has. Assuming this mobo can actually hit DDR5-6000, you need to spend about $90 more on RAM and $120 on an AIO that can handle the heat. That brings the totals up to $815 for 7600X build and $915 for 7700X build. This still might not be enough, this is the cheapest ASRock mobo available, no idea how good it is but ASRock doesn't have a good rep right now on low and midrange boards, and most of the cheap boards you're *lucky* if you can hit DDR5-6000 (at least on Alder Lake).
None of these boards seem to have Wifi either, whereas Z690 / Z790 chipsets have a built in AX211 wifi 6E controller - so many of the boards have this for just $10-$20 more. For example, the MSI Z690-A Pro Wifi DDR5 is $239 from MC (no markdown). The Same Z690-A Pro DDR5 without Wifi is only $179 (marked down from $209).
i.e. if you have to buy a Wifi card, that's another $50 or so.
At these prices, lowering the CPU cost $50 - helps - but not much.