Its fcking massive & way too power hungry, setting the bar for the rest of the stack in the worst possible way (evident by the rain of 3 slot bricks) since, well, ever.
I loved Nvidia cards for their focus on efficiency. They had that crown until they started doing RT, and since then, we've regressed. I really call it regression. Products got worse; Turing was meh because the perf/dollar barely moved forward, Ampere was and still is the messiest Nvidia stack ever and initial product line up short on VRAM, and ADA is the current culmination of TDP figures spiralling ever further out of control.
It is as with the CPU development into much hotter and more hungry parts: YOU are left figuring out how to remove all that heat again. Its an added expense just like the additional power bill impact. One might wonder if the perf/dollar isn't actually regressing instead of being 'stable', which is already bad enough. Matter of fact, with the current prices for electrical, I reckon in many places the perf/dollar IS worse as we speak.
Buying x90 is saying 'this is fine' and asking for more of it. I'll never do that.
As for urge... you've said it. Rationale is out the window, only strong emotions can make you buy this POS, or put differently, if we're a plaything of marketing and commerce. Oh yeah, and 'creators' of course because how else could they 'work'
Its simple: you get what you pay for.