- Joined
- May 11, 2018
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Nvidia did a full spreadsheet with all the models, performance and prices. They did it when the cryptomining was still a thing, and the did it several times afterwards. And they're still doing them, on the go.
They know they own the market. Even if AMD turns out with better price/performance cards, they can't make enough of them to really matter. And scalpers are going to be great levellers of the game now.
And why all the clusterfuck with announcing RTX 4080 12GB, and unannouncing it afterwards? Well, marketing departments are apparently getting so responsive now we see their reactions in almost real time. Don't worry, it will be us, buyers that will pay for all the rebadging and repackaging.
Remember, Turing released with zero price/performance increase compared to Pascal. All you had was a promise of RTX abd DLSS - and it took a long time to be at least partially fulfilled, and only the top end really had a semi-useful ray-tracing capability.
And now you have a frame doubling promise. Even if it really increases the latency, works only in high FPS (again limiting it to top end cards), and introduces very noticeable artifacts (moving GUI elements being hit the worst).
Enough to sell a 4080 16GB for $1200, RTX 4070 for north of $700? Only we, the buyers, will decide that. But that doesn't mean Nvidia has to change the price. They can remain expensive, show falling quarterly revenues, and bitch about the backstabbing gamers for years.
And wait for the real customers. Next crypto wave. Which their not-so-secret crypto department is surely planning.
They know they own the market. Even if AMD turns out with better price/performance cards, they can't make enough of them to really matter. And scalpers are going to be great levellers of the game now.
And why all the clusterfuck with announcing RTX 4080 12GB, and unannouncing it afterwards? Well, marketing departments are apparently getting so responsive now we see their reactions in almost real time. Don't worry, it will be us, buyers that will pay for all the rebadging and repackaging.
Remember, Turing released with zero price/performance increase compared to Pascal. All you had was a promise of RTX abd DLSS - and it took a long time to be at least partially fulfilled, and only the top end really had a semi-useful ray-tracing capability.
And now you have a frame doubling promise. Even if it really increases the latency, works only in high FPS (again limiting it to top end cards), and introduces very noticeable artifacts (moving GUI elements being hit the worst).
Enough to sell a 4080 16GB for $1200, RTX 4070 for north of $700? Only we, the buyers, will decide that. But that doesn't mean Nvidia has to change the price. They can remain expensive, show falling quarterly revenues, and bitch about the backstabbing gamers for years.
And wait for the real customers. Next crypto wave. Which their not-so-secret crypto department is surely planning.