Only if people are such sheep that they're willing to pay that. I was a sheep myself and paid way more for my card than I should have. In my defence, I've learnt my lesson and will never do it again. The customers define the prices based on what they're willing to pay. People are fed up and so only the cards that give "not horrible" performance for the money are getting sold (RTX 4090, RX 7900 XTX). Cards like the RTX 4080, RX 7900 XT and even the RTX
4080 12GB4070 Ti are already gathering dust.
Why shouldn't AMD follow them? If consumers are such sheep that they'll slit their own throats for an nVidia card, why shouldn't AMD demand that they slit their wrists for one of theirs? If you're running a business and your competitor raises their prices to pie-in-the-sky levels, then
not increasing your own prices to both beat theirs
and increase your own margins would get you removed as CEO by the shareholders.
This sentence reveals that nVidia's marketing has successfully programmed you. You say that they can't compete and yet nVidia is the younger of the two GPU makers. If Radeon couldn't compete, it wouldn't have kept AMD afloat during the FX-era and would be dead today so actual events prove your words false. You have failed to see through nVidia's marketing BS. I have to admit that it's very effective marketing BS because it seems that most people have fallen for it and what it does is set a parameter in your brain that is illogical, a parameter that will always show nVidia as better no matter what. This is why a lot of people in marketing are psychologists, they know how to change the way people think.
What nVidia wants is for you to be unable to separate the card from the branding. The truth is that the competition is not between AMD and nVidia, in fact, it never was. The competition is between the individual cards at the individual performance tiers and/or price points. Like, the RTX 4090 and RX 7900 XTX don't compete with each other because they're too far separated in price and performance tier. I'll use some scenarios to reveal the illogical parameter that nVidia put in your subconscious, the one that makes you believe that nVidia is "just better, because". You won't be able to deny my result in the end.
Your statement is that Radeon can't compete with GeForce which means that the RX 7900 XTX can't compete with the RTX 4080 so let's examine those two cards.
The RX 7900 XTX's GPU is faster than the GPU of the RTX 4080:
The RTX 7900 XTX's RT engine is inferior to that of the RTX 4080:
Average price at Microcenter:
RX 7900 XTX - $1,063.64
RTX 4080 - $1,314.21
The RX 7900 XTX is, on average, $250.57 less expensive than the RTX 4080.
So, you say that AMD can't compete, period which makes this scenario valid. Therefore, your parameters are that a card with a faster GPU can't compete with a card that has a more robust RT engine, even if it is, on average, $250.57 less expensive. I'm not judging, I'm just revealing the parameter that nVidia has implanted in your subconscious mind. You'll see the glaring flaw soon enough.
Now, let's look at the RX 7900 XTX vs the RTX 4070 Ti because your statement also means that the RX 7900 XTX can't compete with the RTX 4070 Ti so we'll examine that scenario as well.
The RX 7900 XTX's GPU is faster than the GPU of the RTX 4070 Ti:
The RX 7900 XTX's RT engine is superior to that of the RTX 4070 Ti:
Average price at Microcenter:
RTX 4070 Ti - $824.89
RX 7900 XTX - $1064.64
The RTX 4070 Ti is, on average, $239.75 less expensive than the RX 7900 XTX.
Now we evaluate the results:
Parameter #1 - The RX 7900 XTX has the faster GPU
Scenario #1 - YES
Scenatio #2 - YES
Parameter #1 remains valid.
Parameter #2 - The RX 7900 XTX's RT engine is inferior
Scenario #1 - YES
Scenario #2 - NO
<- The RX 7900 XTX's RT engine is superior
Parameter #3 - The card with the slower GPU and superior RT engine is at least $250.57 more expensive
Scenario #1 - YES
Scenario #2 - NO
<- The RX 7900 XTX has the faster GPU, superior RT engine and is only $239.75 more expensive than the RTX 4070 Ti.
What these scenarios show is that the RTX 4070 Ti is the uncompetitive product because it loses to the RX 7900 XTX in all performance types and is closer in price to the RX 7900 XTX than the RX 7900 XTX is to the RTX 4080, despite the fact that the RX 7900 XTX's GPU is faster than that of the RTX 4080.
Because your parameters more than reverse themselves when the cards are switched, your parameters comparing the two brands are irrational and will always end with an nVidia win. You can't deny that the RX 7900 XTX and RTX 4080 are far more similar in peformance than the RX 7900 XTX and the RTX 4070 Ti, even though the RX 7900 XTX and RTX 4070 Ti are actually
closer in price. Looking at this objectively, the RTX 4070 Ti is actually competing against TWO Radeon cards because we've accepted that the RX 7900 XTX competes with the RTX 4080. Since the competitive price radius is ~$250, the RTX 4070 is facing the RX 7900 XTX and so there's no reason whatsoever to buy the RTX 4070 Ti.
Can you now see what an illogical mess that nVidia has managed to fool you into believing? I'm not showing this to insult you I'm showing you this to set you straight, to show you what nVidia has done to you, not for your benefit but for theirs. Now, if you want to be pissed off about it and go hide without responding, then you're a whiny baby and aren't worth the time that I took to do this. However, if you accept the obvious and objective reality of the situation, then you're a man and I'm glad I could help because that's all that I'm trying to do. I've been building PCs since 1988 and I've literally seen it all at this point.
In any case, I know that someone else reading this will be nodding their head at what I wrote and if it helps them, it was worth the time and effort.
Nah, nVidia's bad behaviour has been going on for decades but only people who pay attention to tech are even remotely aware of it. For most people, they know as much about GeForce vs Radeon as they do about GE vs Whirlpool.
It's the people who DO know and
still support companies like nVidia and/or Intel who I say are self-centred psychopaths. This is of course restricted to people who only game because it's reasonable to give people who need specific Intel or nVidia features for professional applications a pass.
Actually it makes perfect sense because it gives them more brand awareness. Just because someone owns a console doesn't mean that they'll never own a PC and if they're familiar with AMD, they'll happily use it. That's why the "Intel inside" sticker was so successful. It put the brand into people's heads.