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ASUS UK Launches Trade-in Program for Graphics Card Upgrades

btarunr

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ASUS UK launched a trade-in program for graphics not unlike the Apple trade-in program for the latest iPhones. The company is offering cash payments ranging between GBP £65 to £300 for trading in your old graphics card. The way this works is, you purchase an ASUS GeForce RTX 40-series "Ada" graphics card from the company's ROG Strix or TUF Gaming series, by paying its full price upfront. You then submit a trade-in claim on the ASUS website within 15 days of delivery of your new graphics card. You then mail in your old graphics card within 30 days of receiving a trade-in approval from ASUS. Within 30 days of ASUS receiving your old graphics card, assuming it's in working condition and matches your trade-in claim, ASUS pays you the trade-in price directly to your bank account. For now the program is limited to the UK, and to participating online retailers, only UK residents can avail it, and the qualifying new graphics cards only cover the RTX 4070 Ti and RTX 4080 (but not the RTX 4090).

This page lists out the participating retailers, qualifying new graphics cards, qualifying old graphics cards, and the money you stand to receive when everything checks out.



View at TechPowerUp Main Site | Source
 

the54thvoid

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Well, they need that sort of thing to justify their pricing. I bit the bullet and bought a 4070ti, the very cheapest you can get in the UK, a Gainward card at £799. It's ultra quiet, and no coil whine. As for performance, it's where you'd expect a 4070ti to be. Asus Strix is 30%+ more expensive at £1050. Their cheapest on the site i saw was still £100 more than what I paid. They've been milking Asus buyers for ages now. I doubt they sell many of the Strix range at the prices they ask, so this might help out. Though clearly, they'll sell your cards on for more than what you get (as is the way with all trade-in schemes).
 
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do they accept used kidneys as trade in?
 
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Sure, first rip people off when selling 30 series and now rip people off when buying same cards from them. Sweet deal.
 
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So, basically they are offering £300 for a 3090 Ti. Isn't that a HUGE ripoff?

Edit, needed to read the list. First.
 
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Nice promo, no way near where I live, but much better than free games.
 
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around 50€ shy to be reasonable.
 
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I bet this will be useful for some people, but since I buy my hardware for long-term use (even when I swap, I repurpose my old stuff instead of selling), it's not for me.
 
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Trade one for one with worse coil-whine.
 
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So the ASUS overpriced (even compared to MSRP) 4070 Ti and 4080 are collecting dust on shelves and warehouses?
Im guessing is is the reason for the trade in. Hey ASUS? How about you lower your stupid prices to incentivize sales instead of offering a roundabout way to get some of the money back?
 
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This is a pointless excercise, their cards were overpriced to begin with, so now theyre offering a way to lower the price closer to MSRP levels, with your old card in exchange...
 
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Don't know about overpriced Asus 4070Ti because the TUF variants are among the cheapest options in EU.
 
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Can't trade in 3070's or 3070Ti's, pathetic, also, UK only? Meh, like they don't have distribution centers all over.
 
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I dislike two tiered pricing:

1. Overpriced
2. Discount conditional on jumping through hoops to disguise initial overprice

it’s not unlike mail in rebates, creating burden and requiring a lot of time and follow up. I once bought a tv with mail in coupon which for various clever Administrative tricks, lost my original receipt and never got paid.

Time money warranty return opportunity lost.

Never again
 
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Highest payout is 300£ for a 2080Ti.

RTX only.

I'll pass on this asss of a deal.

@Dirt Chip
Oh and free games are better, they're free, and no trade in effort at all required but you do you, while I shake my head in disbelief.
 
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"Graphics card X. RRP: 600 quid. Our version is 800, but if you trade-in your current one that's worth 200, you can have it for 700." Genius! :D
 
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"Graphics card X. RRP: 600 quid. Our version is 800, but if you trade-in your current one that's worth 200, you can have it for 700." Genius! :D
"Wanna buy this nice clean bridge here?"
 
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Have to be careful what card you trade in. I suspect there's going to a few card models out there that will worth a lot a money in 15 -20 years from now as they become rare.
 
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Buy purchasing 2nd hand cards they are attempting to take a slug of their competition (2nd hand cards) off the market. Less 2nd hand cards also results in keeping all GPU prices higher.
Looks like it, prices they give are pretty fair if only the prices of the new ones were fair too.
 
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Buy purchasing 2nd hand cards they are attempting to take a slug of their competition (2nd hand cards) off the market. Less 2nd hand cards also results in keeping all GPU prices higher.

Another smart way is to stop driver support, but some users will continue to use old drivers like myself.
 
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Another smart way is to stop driver support, but some users will continue to use old drivers like myself.
I don't think that's a thing.

They're not likely to get every old card off the street with this, so support rolls on.
 
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