Graphics Card Prices Doubled on Average Between 2020 and 2023: Mindfactory Data

[btarunr]

Mindfactory.de is hardly the largest tech retailer out there, but it's renowned for putting out its sales figures in public that provide sharp market insights. The latest of these concerns graphics card average selling price (ASP). The store notes that graphics card ASPs have doubled in a span of just 3 years, which marks an unnatural deviation from inflation, and cannot adequately be explained by rising chip costs due to Moore's Law either buckling or losing relevance. While Intel is a firm believer in Moore's Law, and to a smaller extent so is AMD (which disaggregated its CPUs and GPUs to continue shipping cutting-edge products at lower costs); NVIDIA considers Moore's Law dead, and thinks it needs to keep bigger and bigger GPUs to offer generational performance uplifts.

The store notes that as on February 2020, the AMD Radeon graphics card ASP stood at 295.25€, with the store having made 442,870€ in sales. For NVIDIA GeForce graphics cards, the ASP figure stood at 426.59€, and total sales at 855,305€. As of Feb 2020, AMD lacked high-end products (this was before the RDNA2 comeback), and so the NVIDIA ASP is higher. Fast forward to February 2023, and we see a doubling in the ASPs. For AMD Radeon graphics cards, this stands at 600.03€, with €1.02 million in sales; and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.



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[Chaitanya]

Yep, not at all surprising.

 

[the54thvoid]

and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.

That average equates to 2.23 million units sold. Clearly, they weren't 825 euros each, which creates a vivid picture. Given the following cards are all higher than that price: 4090, 4080, 3090ti, 3090, 3080ti, and that the following were close to it: 4070ti, 3080 12gb, 3080, it implies a huge amount of inventory of lower value (3070 and down?) dominated NV sales for Mindfactory. Unless my averages are mistaken?

 

[pressing on]

That average equates to 2.23 million units sold. Clearly, they weren't 825 euros each, which creates a vivid picture. Given the following cards are all higher than that price: 4090, 4080, 3090ti, 3090, 3080ti, and that the following were close to it: 4070ti, 3080 12gb, 3080, it implies a huge amount of inventory of lower value (3070 and down?) dominated NV sales for Mindfactory. Unless my averages are mistaken?

It's not straightforward to work out what's happening with Mindfactory (MF) sales because the figures it publishes are cumulative (total sales to date).

The graphic below (source: Epiphany) is a snapshot of unit GPU sales at MF during a week in January 2023 and maybe helps explain the averages.

 

[GeorgeMan]

They can price them as high as they want, I just refuse to buy any overpriced cut down card (even more on every generation, look at the upcoming 4060), period.

 

[ZoneDymo]

which is why im not buying jack shit...now if just more people would be like me.....

 

[the54thvoid]

It's not straightforward to work out what's happening with Mindfactory (MF) sales because the figures it publishes are cumulative (total sales to date).

The graphic below (source: Epiphany) is a snapshot of unit GPU sales at MF during a week in January 2023 and maybe helps explain the averages.

View attachment 284817

I had to see it visually

 

[AnarchoPrimitiv]

...This message brought to you by Nvidia™

 

[dj-electric]

...This message brought to you by Nvidia™

Becauase AMD's RX 7000 cards are exceptionally priced, at 549 USD for the RX 7900 XT, and 649 USD for the RX 7900 XTX, right?

 

[Tsukiyomi91]

I had to see it visually

View attachment 284824

interesting.

 

[bonehead123]

WELL DUH..... said absolutely N>O>B>D>Y...

As if we REALLY needed to be reminded of the nonsense pricing for GPU's

 

[las]

Well, I predict low sales till they lower prices again

 

[DeathtoGnomes]

WELL DUH..... said absolutely N>O>B>D>Y...

As if we REALLY needed to be reminding of the nonsense pricing for GPU's

I agree, this is not news at all.

 

[Argyr]

which is why im not buying jack shit...now if just more people would be like me.....

Well enjoy torturing yourself then. I like playing games more than religiously complaining about prices and the nature of the corporate beast.
I have some news for you: Cheap PC hardware days are over. It's a niche market with no competition and they will milk us dry. You decide. Do you like games, or do you want to spend the next 30 years sitting on an RX480 and hope for a miracle that will never come?

 

[Denver]

Becauase AMD's RX 7000 cards are exceptionally priced, at 549 USD for the RX 7900 XT, and 649 USD for the RX 7900 XTX, right?

Actually the 7900XTX is, in many games it comes close to the 4090. The XT version on the other hand should be U$50-100 cheaper.

 

[Daven]

Part of the Nvidia side might also have to do with their loyal brand following. While AMD cards are slightly lower performing, its not enough to justify the 85/15% split. Nvidia enjoys a regular enthusiast all the way to outright cultish fan base. That allows Nvidia execs to charge whatever they want.

 

[HTC]

I agree, this is not news at all.

I disagree.

While it's not news that graphic cards are MUCH MORE expensive on average now than 3 years ago, the fact that they are on average DOUBLE the price IS NEWS.

 

[Sithaer]

One reason why I ditched the brand new GPU market years ago,I refuse to pay such prices even for ~mid range heck even budget range cards. 'especially in my country with 27% VAT'
Actually my last brand new card was a GTX 950 when it launched and after that I only owned second hand cards and luckily they all worked fine for years until I sold them after upgrading to a new card.

On average I try to keep and use my GPUs for ~3 years so I aint buying anything for a while unless my card dies on me in the next 2+ years or so. 'bought my 3060 Ti in 2022 september'

 

[DeathtoGnomes]

I disagree.

While it's not news that graphic cards are MUCH MORE expensive on average now than 3 years ago, the fact that they are on average DOUBLE the price IS NEWS.

it doesnt take a rocket scientist to figure out that prices rose in 3 years, the sad part is there is no comparison of a past 3-year stretch where prices doubled. Still not newsworthy for TPU frontpage, sure its informative but thats it.

 

[Bwaze]

It's ok, my salary also went up by... Hey, wait!

 

[PLAfiller]

Part of the Nvidia side might also have to do with their loyal brand following. While AMD cards are slightly lower performing, its not enough to justify the 85/15% split. Nvidia enjoys a regular enthusiast all the way to outright cultish fan base. That allows Nvidia execs to charge whatever they want.

I don't really have an extensive view and don't get me wrong, but yes and no. It isn't about only "slightly lower performing"....how about sheer convenience like: lower power usage with multi-monitor support, arguably drivers and appearance of driver's control center, support from software like CAD or video editing, hardware acceleration for latest online video codecs or tools specific to Nvidia graphics cards? You are not "sheer powering" all the time, you do other stuff with your PC and to be honest there is always "something" that comes along with "AMD's sheer power". Also valid for the green camp obviously, but I guess they tick more boxes at the same time.

 

[londiste]

They can price them as high as they want, I just refuse to buy any overpriced cut down card (even more on every generation, look at the upcoming 4060), period.

And this explains the raising ASP in the headline probably better than anything else

Also, current generation does not even have midrange.

 

[Daven]

I don't really have an extensive view and don't get me wrong, but yes and no. It isn't about only "slightly lower performing"....how about sheer convenience like: lower power usage with multi-monitor support, arguably drivers and appearance of driver's control center, support from software like CAD or video editing, hardware acceleration for latest online video codecs or tools specific to Nvidia graphics cards? You are not "sheer powering" all the time, you do other stuff with your PC and to be honest there is always "something" that comes along with "AMD's sheer power". Also valid for the green camp obviously, but I guess they tick more boxes at the same time.

Nvidia is definitely ruling in the professional and big data markets due to great quality products. And I’m all for discussing the bigger non gaming exclusive picture. But my 85/15% split was referring to regular desktop graphics cards which are mostly for the gaming market since that’s what the article was referring to.

 

[TheinsanegamerN]

Well enjoy torturing yourself then. I like playing games more than religiously complaining about prices and the nature of the corporate beast.
I have some news for you: Cheap PC hardware days are over. It's a niche market with no competition and they will milk us dry. You decide. Do you like games, or do you want to spend the next 30 years sitting on an RX480 and hope for a miracle that will never come?

This exact behavior is why the majority of Americans are drowning in debt (and most of the western world isnt far off).

it doesnt take a rocket scientist to figure out that prices rose in 3 years, the sad part is there is no comparison of a past 3-year stretch where prices doubled. Still not newsworthy for TPU frontpage, sure its informative but thats it.

I dont know why anyone is surprised. Hey, remember when three years ago the world's governments racted to the *unspecified virus of unknown origin* by increasing the world's money supply by 50-75% in half a year? Shockingly, the evil nasty people who called out that this would cause hyperinflation were.....right.

They can price them as high as they want, I just refuse to buy any overpriced cut down card (even more on every generation, look at the upcoming 4060), period.

"overpriced" is relative. Look at nvidia's margins for 2020 and 2022, and they are both in the same rough mid to upper 50% range that they've been in for over a decade now. 2021 was an outlier at over 60%.

It's not just nvidia greed, everything is far more expensive today. My grocery bill has gone from ~$35 a week to over $60, for the same selection. My heating bill went from $39 a month to $127. The price of everything has shot up. That's what happens in hyperinflation, real inflation was 16% last year, not 8%, and it was similar the year before, much like the definition of "recession", the government has repeatedly changed the CPI calculator to avoid the inconvenient truth of inflation.

The $400 GPU today is the $200 CPU of 2016. There's no getting around it, short of an economic collapse on par with 2008 that plunges the majority into poverty and suppresses wages for another decade.

 

[ymdhis]

it doesnt take a rocket scientist to figure out that prices rose in 3 years, the sad part is there is no comparison of a past 3-year stretch where prices doubled. Still not newsworthy for TPU frontpage, sure its informative but thats it.

It's much more informative than "get 15% off office coupons today" or "leading brand has launched the new pc chassis which has the same layout as 90% of every other pc chassis on the market".