I agree. I personally don't have a problem with top down fan directions. As you note, they tend to offer good cooling to sensitive components surrounding the socket. They also may interfere less with desired front to back flow of cool air through cases.
I see no point in commenting on "overall cooler height" on a cooler marketed as a "low profile cooler". My concerns, as I expressed, is motherboard component clearance - and fan noise.
Any why anyone would buy a low profile cooler just to spend extra to swap out the 15mm thin fans with standard 25mm fans, as suggested above, is just baffling to me. And they would still be 120mm fans which, as a general rule, have to spin faster (therefor louder) than a 140mm of equal quality to move the same amount of air.
Except with stock coolers, you push then make a 1/4 turn to lock in place. I don't see how these could be locked in place. I tried to find the user guide. Sadly, if you visit the product's website and click on Data download and Product videos for more information, you get nothing. And for "Service Support", it says, "No information found!"
So is that complaining? Yup!
Oh well.