The Year of the Rabbit is determined based on the traditional Chinese calendar, and the "Rabbit" in the zodiac corresponds to the "Mao" in the twelve earthly branches. The Year of the Rabbit is also known as the "Mao" year(卯年), and every twelve years serves as a cycle. For example, the year 2023 in the Gregorian calendar corresponds to the Year of the Rabbit, which is the year of Guimao(癸卯年).
AMD is focused on the Chinese market, so it will try to adopt a name with Chinese characteristics. "GRE" does not mean Graduate Record Examination, but rather "Golden Rabbit Edition", as this is the Year of the Rabbit in the traditional Chinese calendar. Similarly, AMD used to have the RX 590 GME, which means "Golden Mouse Edition" because 2020 is the Year of the Rat.