In AMD's case, profits are the most important this period and they know that they can't win gamers with RDNA3, so I doubt they will try. Maybe with RDNA 3.5 or 4. Right now they need profits, because all this spending in AI and GPUs, will probably have a negative impact in AMD's (and Intel's) server income in this and the next quarter. They also had lowered the prices of Zen 4 CPUs significantly from the day of AM5 introduction, so they are not getting what they where hoping from that market either. They need all the money they can get to have enough cash to secure wafers to improve CDNA as much as possible and produce it in quantities that matter, to hope to make money next year. I think I am going to regret it not selling all of my AMD shares at the current $100 price. It looks THAT bad.
They can't market a product with the "7800XT" name at a price lower than that of "6800XT" price. It will look strange to the eyes of the random uninformed buyer. And that's the target audience. They can drop the price AFTER ALL the 6800XT/6800 quantity is gone from the market. Not to mention that a bad price on 7800XT might help move 6800XT/6800 cards faster. People who intent to pay AMD and NOT Nvidia for their next card, might be persuaded to buy a 6800XT, if they see an inferior 7800XT at the same or slightly higher price. AMD might play the AI card in their marketing if RDNA3 is better than RDNA2 in that area(I think it is?), to try to justify the extra price. AV1 and latest display connectivity will also be used. Also, OEMs aren't buying retail. AMD might be selling 7800XT at a higher price than 6800XT to the individual consumer, like me or you, but a big OEM could be buying an 7800XT at a lower price than a 6800XT.
7700XT at a price at $400, will be advertised as having "50% more VRAM than the 8GB 4600 Ti", at the same price while beating 4060 Ti in many cases (where RT is not heavily used or not used at all). 7700 XT is not DOA in any case. Probably the only one out of those two that might make any sense. Except if it's specs are much lower than those expected.