while it's silly marketing I wouldn't go as far as to say it's anti-consumer.
It floods the press with contentless content, diluting the ratio of actual independent reviews to marketing fluff content like unboxings and obfuscating the real job of independent review sites.
Articles like this will clog up future search results, too - so this isn't just a problem for today, but it impacts consumers looking for independent reviews for the entire duration of the products useful lifespan.
If you like it, that's fine. This is just my opinion and I don't like the increasing manipulation Nvidia/Intel/AMD/Apple have on the independent review cycle. Many content creators have independently expressed their dislike of the multi-stage embargos and the goal of the corporations dictating these embargos is simple - to flood all the content streams with more of their marketing. If you like having a single release rammed in your face by every site and channel six times with pre-anouncement teasers, announcements, official preview performance benchmarks, not-so-unofficial leaks, unboxings, and then finally actual reviews - then fine.
Personally, I was quite happy to have the "classic" release schedule of an announcement, and then a launch review. Nice and simple, no extra hype, and no portion-controlled steady dribble of content at a rate and frequency of the corporation's choosing.