Widespread GeForce RTX 4080 SUPER Card Shortage Reported in North America

[T0@st]

NVIDIA's decision to shave off $200 from its GeForce RTX 4080 GPU tier has caused a run on retail since the launch of SUPER variants late last month—VideoCardz has investigated an apparent North American supply shortage. The adjusted $999 base MSRP appears to be an irresistible prospect for discerning US buyers—today's report explains how: "a week after its release, that GeForce RTX 4080 SUPER cards are not available at any major US retailer for online orders." At the time of writing, no $999 models are available to purchase via e-tailers (for delivery)—BestBuy and Micro Center have a smattering of baseline MSRP cards (including the Founders Edition), but for in-store pickup only. Across the pond, AD103 SUPER's supply status is a bit different: "On the other hand, in Europe, the situation appears to be more favorable, with several retailers listing the cards at or near the MSRP of €1109."

The cheapest custom GeForce RTX 4080 SUPER SKU, at $1123, seems to be listed by Amazon.com. Almost all of Newegg's product pages are displaying an "Out of Stock" notice—ZOTAC GAMING's GeForce RTX 4080 SUPER Trinity OC White Edition model is on "back order" for $1049.99, while the only "in stock" option is MSI's GeForce RTX 4080 Super Expert card (at $1149.99). VideoCardz notes that GeForce RTX 4070 SUPER and RTX 4070 TI SUPER models are in plentiful supply, which highlights a big contrast in market conditions for NVIDIA's latest Ada Lovelace families. The report also mentions an ongoing shortage of GeForce RTX 4080 (Non-SUPER) cards, going back weeks prior to the official January 31 rollout: "Similar to the RTX 4090, finding the RTX 4080 at its $1200 price point has proven challenging." Exact sales figures are not available to media outlets—it is unusual to see official metrics presented a week or two after a product's launch—so we will have to wait a little longer to find out whether demand has far outstripped supply in the USA.



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[evernessince]

the adjusted $999 base MSRP appears to be an irresistible prospect for discerning US buyers

I really wish the false logic that being sold out = high demand would stop being used. Without knowing the actual sales numbers, a product being sold out tells us nothing of it's desirability or number actually sold.

There isn't a single 4080 super on Amazon's top GPU selling list.

The report also mentions an ongoing shortage of GeForce RTX 4080 (Non-SUPER) cards, going back weeks prior to the official January 31 rollout: "Similar to the RTX 4090, finding the RTX 4080 at its $1200 price point has proven challenging."

Most likely because Nvidia is allocating all it's wafers to AI chips, not because the 4080 non-super has high sales or is popular. It was the least desirable card in the entire line-up and just further proves the fallacy of sold out = desirable.

 

[neatfeatguy]

Yeah. I kind of find that hard to believe.

Nvidia, no way in hell, put out as many cards as they did when they first pushed the crappy overpriced 4080 when it originally came out. My local Micro Center didn't have that many 4080S to begin with. They're still sitting on 5 of them. They can't seem to sell the 4070Ti S well and the 4070S are still well in stock so I kind of find it hard to believe the 4080S are magically hard to come by.

Nvidia's check list:

1. Put out a 4080S that's basically the same as a 4080.
2. Drop the price by $200.
3. Limit distribution to create an artificial shortage so they can keep inflated prices.
4. Profit!

 

[umeng2002]

They're clearly making these "too order" to protect pricing. However, we don't know how much they shipped.

 

[rv8000]

Rubbish article. High end GPUs are always sold out the first 2-4 weeks of release.

 

[neatfeatguy]

Rubbish article. High end GPUs are always sold out the first 2-4 weeks of release.

That wasn't the case when the 4080s first released. They sat for months on shelves (at least at my local Micro Center). They didn't order any in for a while since what they had weren't selling. Only 4090 sold out fast and were hard to get for the first few months.

 

[Vya Domus]

They probably just didn't make many of these, I doubt there were that many people on fence at this point in time that were about to drop 1K$+ for a video card. Actually I doubt there are that many people ready to do that period.

 

[Daven]

The 4080 is also almost gone and the 4090 is still hitting close to or at $2000. Anything higher than the 4070 series is becoming unobtainable.

 

[Pumper]

They can fix the shortage by cutting the prices on 4080.

 

[cvaldes]

I've been checking availability of the 4080 SUPER FE card at Best Buy and on Monday early morning the "Add to Cart" button appeared. However the item was never successfully added to the shopping cart and after a half an hour or so, it was sold out.

Best Buy seemingly has not restocked so I'm guessing the cards are being heavily allocated at this point.

They can fix the shortage by cutting the prices on 4080.

The original 4080 will likely stay on shelves at the current price because retailers know they will eventually sell. Besides, they were purchased at the higher wholesale price so reducing retail price now would just slice into their margins. It's not like Nvidia will provide a credit for GPUs that have already been sent to the channel.

If there is excess inventory elsewhere on this planet then Nvidia and their AIB partners can shift allocations from one region to another for future shipments.

This is really just a short term annoyance. It's not like these are some special limited edition collector's item. At some point supply and demand will balance out and no one here will remember this thread.

 

[bonehead123]

Well go figure.....drop the price one day, then restrict distribution the next, to keep the prices back at launch level....w.O.w.z.A....

This reeks of nGreediya 101 soooo friggin bad, I can taste it all the way into my man cave hehehe

Can anyone say "Price fixing" ?

 

[Chrispy_]

The largest seller in the UK has very little stock.

The problem isn't that it's selling out fast, it's that the MSRP models are just sat in their inventory in tiny quantities and nobody is buying them. They had 5 units on Wednesday and they still have 3 units today. That means they've sold 2, total in the last three business days

I suspect it's what @Vya Domus said - nobody with 4080 money going spare has been sitting on the fence for this long. If someone wanted a 4080 they'd have bought one long ago.

 

[Random_User]

I really wish the false logic that being sold out = high demand would stop being used. Without knowing the actual sales numbers, a product being sold out tells us nothing of it's desirability or number actually sold.

There isn't a single 4080 super on Amazon's top GPU selling list.



Most likely because Nvidia is allocating all it's wafers to AI chips, not because the 4080 non-super has high sales or is popular. It was the least desirable card in the entire line-up and just further proves the fallacy of sold out = desirable.

Exactly. Probably they gave the sellers some tiny amounts of cards, just to inflate the prices and speculate on status. It's clear, that Nvidia that has such ennormous profit margins, won't allow them to come down, by slicing 4080 S prices, even for less than 4080 originally was. It felt too good to be true. It seems that price cut was just declarative in nature, and happened just the trick gulible people to buy their overpriced cards.

This is literally the same way they did since Ampere generation. Might as well add the AI, Raytracing factor as the reason to rocket the sales and margins, by every single item sold.

And yeah. Given how many times more expensive above MSRP their H100 and A100, and so on being sold like hot cakes, Nvidia wants to spread the same tactics on the consumer market as well.

 

[alwayssts]

The 4080 is also almost gone and the 4090 is still hitting close to or at $2000. Anything higher than the 4070 series is becoming unobtainable.

That's the joke. IMO the only desirable parts are above 4070 Ti S. The only thing that's remotely reasonably priced are the parts below 4080S.

I honestly don't understand how they succeed in this market, other than adding "ing". Which in-fact is accurate, one way or another.

FWIW and giving credit where it's due (but not trying to put him on blast) MLID did in-fact state his sources implied this situation would occur a good while before the launch occurred. So, +1 to him on that.

 

[Dr. Dro]

Well go figure.....drop the price one day, then restrict distribution the next, to keep the prices back at launch level....w.O.w.z.A....

This reeks of nGreediya 101 soooo friggin bad, I can taste it all the way into my man cave hehehe

Can anyone say "Price fixing" ?

There's a reason they're currently at 1.8 trillion dollars market cap and still going up. $NVDA market cap will hit $2 trillion before the month is out. Don't be foolish. there is no intentional restriction of supply by "nGreedia" here, the cards are selling out because they're desirable across every segment. Even Radeon's managing to ride this AI wave, gamers and developers are buying the cards in bulk. Demand is high. That is all.

 

[N/A]

Not every die on a wafer is fully capable and 100% perfect. Maybe less than 1% and it took two years to collect enough of them for a half decent launch. So it is absolutely normal 4070 ti s outselling 4080 s.

 

[Daven]

There's a reason they're currently at 1.8 trillion dollars market cap and still going up. $NVDA market cap will hit $2 trillion before the month is out. Don't be foolish. there is no intentional restriction of supply by "nGreedia" here, the cards are selling out because they're desirable across every segment. Even Radeon's managing to ride this AI wave, gamers and developers are buying the cards in bulk. Demand is high. That is all.

The cards are not desirable or in high demand. See comments above. We are more than halfway through the current gen product cycle. Rarely if ever does demand spike so close to the release of the next series.

 

[evernessince]

There's a reason they're currently at 1.8 trillion dollars market cap and still going up. $NVDA market cap will hit $2 trillion before the month is out. Don't be foolish. there is no intentional restriction of supply by "nGreedia" here, the cards are selling out because they're desirable across every segment. Even Radeon's managing to ride this AI wave, gamers and developers are buying the cards in bulk. Demand is high. That is all.

Yes, because as we all know Nvidia's marketcap has been surging because of the 4000 series super refresh and not AI.

In case you aren't aware that was obvious sarcasm, something I feel I have to point out given that your comment misses the obvious.

 

[Vayra86]

That wasn't the case when the 4080s first released. They sat for months on shelves (at least at my local Micro Center). They didn't order any in for a while since what they had weren't selling. Only 4090 sold out fast and were hard to get for the first few months.

Yeah but that card was a dud if I've ever seen one at the price it had. If you're going there, you will just get a 4090.

 

[Broken Processor]

Did they sell out because they are popular or was it short supply. These are vastly different ways to sell out and with out sales numbers it's impossible to tell if they had 10 in stock and sold out or 1000 that sold out.

 

[Dr. Dro]

Yes, because as we all know Nvidia's marketcap has been surging because of the 4000 series super refresh and not AI.

In case you aren't aware that was obvious sarcasm, something I feel I have to point out given that your comment misses the obvious.

Gaming sector overlaps and its demand is also fueled by AI. They're buying Radeons by the crate for AI too. In fact, probably best use case for the 7900 XTX: the gaming performance might not measure up due to the combination of hardware and software properties, but it sure packs a healthy compute punch there.

Did they sell out because they are popular or was it short supply. These are vastly different ways to sell out and with out sales numbers it's impossible to tell if they had 10 in stock and sold out or 1000 that sold out.

It's because they're extremely popular, of course.

 

[evernessince]

Gaming sector overlaps and its demand is also fueled by AI. They're buying Radeons by the crate for AI too. In fact, probably best use case for the 7900 XTX: the gaming performance might not measure up due to the combination of hardware and software properties, but it sure packs a healthy compute punch there.

There is some overlap but it has not materialized in any significant increasing in gaming segment revenue.

Nvidia's data-center segment is up 141% while it's gaming segment is up 11%. While yes some gaming cards are suitable for AI the VAST majority of growth in profits is the data-center / enterprise segments. At 11% growth I'm not sure there's much of a basis for an argument that the gaming segment is seeing growth due to AI given that's subpar even for pre-AI earnings reports.

The fact is you need at least 24 GB of VRAM to run inference on an SDXL model at mere 512x512. Heck I often get a massive 21 GB pagefile on top using all 24GB of my VRAM buffer when running stable diffusion. That's for just for inference, forget about training (which is what 99% of these enterprises are doing).

By and whole your claims have been highly misleading when looking at the facts.

 

[Minus Infinity]

Third party manufacturers were all saying they were being given next to no stock of 4080 Super cards. SO this is all BS to feed Huang's ego make Nvidiots feel good.

 

[Daven]

Gaming sector overlaps and its demand is also fueled by AI. They're buying Radeons by the crate for AI too. In fact, probably best use case for the 7900 XTX: the gaming performance might not measure up due to the combination of hardware and software properties, but it sure packs a healthy compute punch there.



It's because they're extremely popular, of course.

Not popular at all, of course.

 

[Dr. Dro]

The fact is you need at least 24 GB of VRAM to run inference on an SDXL model at mere 512x512. Heck I often get a massive 21 GB pagefile on top using all 24GB of my VRAM buffer when running stable diffusion. That's for just for inference, forget about training (which is what 99% of these enterprises are doing).

By and whole your claims have been highly misleading when looking at the facts.

Sure, because absolutely everyone buying is buying strictly high-end enterprise gear on a practically unlimited budget, and buying a 4090 totally isn't a valid way to get a cheap and reasonably fast/efficient accelerator for freelance work. Buying a 4090 or 7900 XTX, and even the 4080/S is a much better idea for this level of work (which I firmly believe is the vast majority of the market outside of AI-focused enterprise) is a way better investment than say, buying a previous-generation RTX A4500 or something like that. Being honest, this is where used RTX 3090s start to look particularly juicy.

Come on, man, it's not an ideal world out there. I'd be surprised if the AI-generated sukebei you get to look at on pixiv was even generated by a guy that has a 4090 to begin with. Probably making do with way less.