AMD Radeon RX 7600 MBA Model Becomes Purchasable in EU

[T0@st]

AMD's entry-level Radeon RX 7600 GPU launched last May—critical reception was lukewarm, and Team Red enthusiasts found more compelling "budget" options within the preceding RDNA 2 generation. AMD's board partners rolled out customized Radeon RX 7600 8 GB cards—as planned—but the reference design was a scarcity around launch time. As pointed out by TPU's resident graphics card reviewer extraordinaire, W1zzard, a "Made by AMD" (MBA) model was lined up for direct sale via official AMD online stores, "as well as through its board partners, with minimal re-branding." Plans were (apparently) scuppered by a discovery of 8-pin power cable insertion issues—review outlets informed AMD about these problems prior to launch.

According to a fresh VideoCardz report, AMD has started to offer its Radeon RX 7600 reference design through official European channels: "despite the initial promise of offering the RX 7600 directly to gamers through their webstore, AMD has struggled to generate significant interest in the card nearly a year after its launch. Furthermore, there hasn't been a substantial change in pricing, with the card still retailing at $269 (in the US). Turns out, the Radeon RX 7600 MBA is now available in Germany." Several European shop portals display prices of €295 (~$318) and €300 (~$324)—at the time of writing. Potential customers will have to weigh up the benefit of AMD's extra time spent on ironing out the reference design's past issues, versus market-tested + custom-cooled partner models.



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[AusWolf]

Back when the 7600 released, I wanted to get one of these because it's compact and efficient, but it never became available, so I went "eh, f* it" and got a Sapphire Pulse 7800 XT instead. Too late now in my case.

 

[GodisanAtheist]

I like the MBA design, its clean and compact.

The world absolutely need more ITX/Compact card designs with 1 or 2 fans and a board length not much greater than the PCI-e slot. It would be a great niche for "OEM" cards to occupy.

I'm completely over AIB's need to slap a 3 fan, 3.5 slot, 11-inch long monster cooling solution onto basically everything.

 

[mechtech]

I do like the compact design and was thinking of getting one, but when it came out the regular RX6600 dropped to $230-250CAD and this was $350CAD. Kind of a no-brainer.

 

[Readlight]

For 2005-2010 games. At last max settings.

 

[Random_User]

A bit late, isn't it? Eventually the AIBs got their money, and for good. They can't have money, if they don't put efforts.

Several European shop portals display prices of €295 (~$318) and €300 (~$324)

This is bonkers. This card should be €200-220 after VAT, max. It's RX7500 class. For this amount of money, It's more reasonable to buy a beefy tripple slot/fan version.

Potential customers will have to weigh up the benefit of AMD's extra time spent on ironing out the reference design's past issues, versus market-tested + custom-cooled partner models.

Seriously? AMD has to get their sh*t together, and fix their management and logistics, so the fully working products appear on shelves, in time, along with fully working drivers the day the product release happens. Period. They put a year of "ironing out" as a merrit, but their design should have ben zero issues before the cards went into production. What a bunch of BS.
AIBs maybe lazy, but at least they've put decades of experience into their card's and cooling design, ant make more or less reliable products. AMD is lucky to has such partners as Powercolor and Sapphire, so the customers have someone to rely on.

Spoiler: Salty rant

But it seems more like AMD is desperately getting rid of all unsold stocks, in favor of getting all-in with the AI/Enterprise suff. They might just want to squeeze every last penny from consumer grade products, so they don't need to split they forces between AI/Enterprise, and "Gaming" SKUs. The rummor that they might cancelled RDNA4 seems to align well now, after all.
GRE, Ryzen 5000XT, now this. Another proof that the decision to not sell outside NA, for many products for many years was deliberate. Now this feels like the slap, and now they want for people to buy something, after they shafted consumers by refusing to sell in more regions worldwide in the first place. So they could, but didn't want, because this and that. I strongly doubt the shipment costs was the issue, though. Time to stop treating the existing consumer base as cattle. Obviously Nvidia, Intel are even worse, but this doesn't mean this is ok.

I'm completely over AIB's need to slap a 3 fan, 3.5 slot, 11-inch long monster cooling solution onto basically everything.

Exactly. However AIB cards were at least available. And it is AMD's own problem, that AIB's managed to sell their stuff, while AMD has chronic procrastinate syndrome in every single aspect and department.