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ASUS Unveils ProArt Display and PC Solutions for AI, XR, and Virtual Production at NAB Show 2024

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ASUS today announced its participation in the upcoming NAB Show 2024, themed "A Glimpse into Tomorrow's Tech." Visitors to the ASUS booth (C2934, LVCC Central Hall, Exhibition Time: April 14-17, 2024) will have the opportunity to explore the future of content creation with hands-on experiences and demonstrations of groundbreaking innovations. The ASUS showcase will highlight a range of cutting-edge technology ideal for the challenges of XR and virtual production, including the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor, in addition to AI-powered workstations and color management solutions.

Shooting in 8K gives creators at the cutting-edge of XR and virtual production exceptionally high-resolution footage, affording them wide flexibility in post-production without sacrificing the ability to produce final products in a full 4K resolution. To allow these creators to work with raw 8K footage in full detail, ASUS today announced the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor. This 32-inch 8K (7680 x 4320) offers an average ΔE value of less than one for world-leading color accuracy, and it covers 97% of the cinema-grade DCI-P3 color gamut for beautifully saturated color reproduction. With its 4096-zone Mini LED backlight capable of 1200 nits peak brightness and industry-leading 1000 nits full-screen sustained brightness, the ProArt Display PA32KCX is an ideal candidate for HDR workflows. It supports multiple HDR metadata formats, including HLG and HDR10, allowing creators to check how content will appear for a wide range of target displays before it is sent off for final delivery.



A built-in motorized flip colorimeter makes it easy to maintain the display's professional-level accuracy over the long term, and it supports auto/self-calibration to ensure that calibration never interferes with creative workflows. The ProArt Display PA32KCX provides an exceptionally comfortable viewing experience with LuxPixel Technology, a suite of the latest advancements including Anti-Glare, Low-Reflection (AGLR) tech, and Eye Care+. With LuxPixel Technology, creators can follow their inspiration and preserve the image quality of their artwork without light disturbances and being held back by eye strain and fatigue. Finally, the ProArt Display PA32KCX provides creators with a rich selection of connectivity options for supreme flexibility on the set or in the studio. In addition to its HDMI 2.1 and DisplayPort 2.1 ports and a USB hub, its dual Thunderbolt 4 USB Type-C ports offer unmatched versatility with up to 96 W USB Power Delivery.

The ProArt Display OLED PA32UCDM brings QD-OLED to creators
For creators seeking a QD-OLED display primed for professional-grade performance, ASUS offers the new ProArt Display OLED PA32UCDM. This 31.5-inch 4K UHD monitor delivers beautifully saturated and accurate colors with 99% coverage of the DCI-P3 color gamut. It is factory pre-calibrated to achieve an average ΔE value of less than one for world-leading color accuracy. ProArt Hardware Calibration technology provides color-accuracy optimization and color profile write-back.

The ProArt Display OLED PA32UCDM creates exceptional HDR experiences with true, inky blacks, 1000 nits of peak brightness and true 10-bit color depth. This display supports multiple HDR metadata formats, including HDR-10 and HLG, and it works seamlessly with Calman and Light Illusion ColourSpace CMS professional hardware calibration software.

Rich connectivity options, including Thunderbolt 4 with up to 96 W Power Delivery, HDMI 2.1 ports, and a built-in USB Hub, give creators versatile options for connecting their full workstation. It offers a 50% smaller base than the last-gen and versatile placement options with built-in anchor points and a partition wall bracket.

Intuitive and intelligent color management
ProArt Displays give users versatile options to calibrate their display and manage their complete creative experience. The ASUS-exclusive ProArt Calibration tool helps users calibrate in both SDR and HDR modes and works with both macOS and Windows. ProArt Displays also work with major calibrators and professional hardware calibration software, such as Calman and Light Illusion ColourSpace CMS.

The Self-Calibration on select models is compatible with all operating systems, no additional software needed. Users can initiate calibration anytime or schedule it via the OSD menu. Additionally, they can use ProArt Color Center, a web-based online tool, to manage the color accuracy of multiple ProArt displays that feature hardware calibration support.

Finally, ASUS DisplayWidget Center and ProArt Creator Hub provide a unified experience across connected ProArt displays, allowing creators to easily adjust settings and optimize workflows. ProArt Creator Hub Color Management features a screen color picker or image color extractor to provide detailed color analysis and information, and it collaborates with Pantone to bring you a wide range of color-related functions. You can also discover 2024 color trends and color palettes made by the professional ASUS Design Center to inspire your creativity.

On-set with Moonshine Studio, ASUS NUC, and ProArt
Moonshine Studio, Taiwan's leading XR and virtual production studio, joins forces with ASUS and ProArt to demo the latest XR solutions with a generative AI and Virtual Desktop Infrastructure (VDI) setup. This powerful solution features the compact NUC 13 Extreme as a secure endpoint, with a Powered by ASUS workstation supplying exceptional performance behind the scenes. The NUC 13 Extreme is equipped with a triple-slot 12" graphics card, ensuring smooth operation for AI workloads. Visitors to the ASUS booth can also check out the latest ASUS NUC solutions, including the NUC 14 Pro, NUC 14 Pro+, and ROG NUC, powered by the latest Intel Core Ultra CPUs.

In Moonshine Studio's demo, powerful Intel W790 and Z790 workstations back up the ASUS NUC endpoints with multi-core processing and multi-GPU support, accelerating intensive AI tasks and seamless performance for even the most complex projects. Additionally, the 10 G Ethernet port guarantees seamless data transfer between the devices. The Powered by ASUS program offers a wide range of configuration options from trusted partners like Alexander PCs, CyberPowerPC, iBuyPower, Puget Systems, and Silverdraft, allowing studios to tailor the solution to their specific needs.

For powerful on-set editing, the ProArt Studiobook 16 OLED (H7604) offers a stunning Calman Verified color-accurate 16-inch 3.2K 120 Hz OLED touchscreen, ensuring exceptional color fidelity. The large, stylus-compatible haptic touchpad and intuitive ASUS Dial rotary control provide unrivaled precision and control, allowing artists to express their creativity with ease.

Get inspired with ProArt at the NAB Show 2024
On April 15 and 16 at the NAB Show 2024, a variety of experienced creative professionals will share their perspectives on the industry in a series of ProArt MasterTalks.

Jacob Schwarz, Film and Commercial Director at MYSTERY BOX, will discuss 8K video editing workflows and the power of ProArt Displays. Matt Bach, Industry Analyst at Puget Systems, will discuss local generative AI, and he will also co-host a presentation with Alvin Renz Teves, Chief Technology Officer at Vu, regarding virtual production hardware. Olivier Brochu Delfour, Senior Researcher of Computer Vision and Machine Learning at DNEG Studio, will explore the topic "AI: Friend or Foe in the Realm of Art and Creativity." Finally, Lin Chia Chi, the founder of Moonshine Studio, will discuss project sharing, process, and AI integration as they relate to virtual production technology.

Visit ASUS at the 2024 NAB Show at Booth #C2934 of the Central Hall in the Las Vegas Convention Center to explore ProArt display and PC solutions for AI, XR, and virtual production. To celebrate the event, select ProArt PC components and displays will be available for up to 25% off for a limited time. These products also include up to three months of Adobe Creative Cloud, a value of up to US$238.47.



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TPU can you please get your hands on the new Dell U4025QW, it's a 40" 5120x2160 4K ultrawide with 120hz and it's the dream monitor I've been waiting on for years!!!!
 
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What is that monstrosity on the 3rd image? :eek:
 
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TPU can you please get your hands on the new Dell U4025QW, it's a 40" 5120x2160 4K ultrawide with 120hz and it's the dream monitor I've been waiting on for years!!!!
Unfortunately neither of those 2 ultra wide releases from Dell feature VRR of any kind. And after reading reviews of U3425WE really interested in reading detailed review of that 40" ultra wide which looks quite insane.
 
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It’s called a desk. I know, they are quite scary.
Someone's trying to be funny... Obviously not the desk, but that window-sized display behind it.
 
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Someone's trying to be funny... Obviously not the desk, but that window-sized display behind it.
Oh, that? If it’s a real product and not just a design element for marketing - probably some digital whiteboard. Asus does (or used to, at least) make them. Not a traditional display seemingly, since I don’t recall Asus having anything at THAT size in their portfolio. Fake marketing image, though, probably, since it does have ProArt labeling in the bottom right corner and no ProArt product are anything like that.
 
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Unfortunately neither of those 2 ultra wide releases from Dell feature VRR of any kind. And after reading reviews of U3425WE really interested in reading detailed review of that 40" ultra wide which looks quite insane.
What are you talking about? I was only referring to a single monitor, and multiple reviews states that YES, it does have VRR.

"The monitor also supports variable refresh rate via AMD FreeSync Premium and NVIDIA G-SYNC Compatible over DisplayPort, as well as HDMI 2.1 VRR."


"Adaptive sync: Yes, VRR"

 
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What are you talking about? I was o lying referring to a single monitor, and multiple reviews states that YES, it does have VRR.

"The monitor also supports variable refresh rate via AMD FreeSync Premium and NVIDIA G-SYNC Compatible over DisplayPort, as well as HDMI 2.1 VRR."


"Adaptive sync: Yes, VRR"

Interesting, specs table on product page for either of U3425WE and 4025QW dont mention VRR support(for DP). Also for U3425WE reviews lack of VRR support(over DP) as cons for most of the reviews.
 
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Interesting, specs table on product page for either of U3425WE and 4025QW dont mention VRR support(for DP). Also for U3425WE reviews lack of VRR support(over DP) as cons for most of the reviews.
Why do you keep talking about a 34" monitor I've never once spoken of, referred to, or even mentioned in passing?
 
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Why do you keep talking about a 34" monitor I've never once spoken of, referred to, or even mentioned in passing?
Both those monitors were launched at the same time by Dell and shared quite a few features between each other along with IPS Black panels from LG.
 
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Does anyone know what the cart is in the 4th image? It is the most interesting thing that I might want to buy.
 
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TPU can you please get your hands on the new Dell U4025QW, it's a 40" 5120x2160 4K ultrawide with 120hz and it's the dream monitor I've been waiting on for years!!!!

RTings is working on a review (they bought one and it's already in their lab), I'm also super enthusiastic about this monitor

Both those monitors were launched at the same time by Dell and shared quite a few features between each other along with IPS Black panels from LG.

They were launched at the same time but all points to very different hw driving the panel: the 34' doesn't have VRR or HDMI FRL, migth be recycling the scaler from the U2724DE but then again that one supports VRR :wtf:

Either some product manager really screwed up or the firmware team got delayed and the feature might eventually be added.

Anyway, this is very off topic, there's a thread about the dell monitors, no need to spam the one about Asus.
 
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RTings is working on a review (they bought one and it's already in their lab), I'm also super enthusiastic about this monitor



They were launched at the same time but all points to very different hw driving the panel: the 34' doesn't have VRR or HDMI FRL, migth be recycling the scaler from the U2724DE but then again that one supports VRR :wtf:

Either some product manager really screwed up or the firmware team got delayed and the feature might eventually be added.

Anyway, this is very off topic, there's a thread about the dell monitors, no need to spam the one about Asus.
Speaking of product managers who ever is in charge of ProArt division needs to be fired all of their recent ProArt monitor replacements(Flagship MiniLED and 34" ultrawide) have been a serious downgrade compared to predecessor.
 
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This is our largest-format display, ProArt Cinema PQ07. It is a microLED display that can be wall-mounted or, as shown in the image, has a stand.
Thank you for the answer. It is very imposing. Made a few google search considering pricing and availability, well... A bit out of reach... :laugh:
 
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what is the refresh rate of the PA32UCXR? can't find it in the description
 
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what is the refresh rate of the PA32UCXR? can't find it in the description
You cant find those details because its 60hz compared to predecesor which was 120hz with freesync.
Here are the full tech specs to that monitor:
 
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32" for 8K that's kind of problematic size, even so... I bet color accuracy-wise it'll be exceptionally nice panel for work. Only thing I hope is that Asus on such panel will remove issue which plagues all high tier Asus panels - wakeup hang or unresponsiveness. On previous gen ProArt 329 which I have it took them 3 years to fix this with firmware and as side note they should really make updating firmware less of a hassle where monitor rejects certain USB sticks for no reason at all (old 2.0 USB or high capacity 3.0 never work).

Will see the price. I would love to get it because you can never have enough desktop real estate in 3D, but knowing Asus it'll come with truly colossal, jaw-dropping price tag.
 
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Unfortunately neither of those 2 ultra wide releases from Dell feature VRR of any kind. And after reading reviews of U3425WE really interested in reading detailed review of that 40" ultra wide which looks quite insane.
Only thing that disappoints about the Dell, is 8 bit panel using FRC to fake 10 bit. Otherwise very interesting to also see reviews. Still price is actually not bad even in Australia currently at $2568 an I can get 12% cashback.
 
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