Interesting. It doesn't sound encouraging.
Is there any graph or slide they showed this on?
His impression was that the 'hate' was press driven... I actually liked the numbering system. It was logical in 99% of cases. Sure, one could always nitpick one or two models that wouldn't fit perfectly, but hey, the world is not perfect either...
The "HX" ferish both by Intel and AMD is nonsesne. Nobody needs those letters near i9 or R9. If i9 or R9 cannot defend their top tier on their own, then letters will not help.
If anything, they could indicate desktop halo chip adapted to laptops with the last number, sich as 375, five points higher than Strix 370. Get rid off those terrible letters HX, XTX, etc. It's waste of everyone's time, trying effort and pronunciation effort.